{"id":4385,"date":"2020-04-14T13:02:00","date_gmt":"2020-04-14T13:02:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4385"},"modified":"2022-04-29T16:43:29","modified_gmt":"2022-04-29T16:43:29","slug":"ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/","title":{"rendered":"3 maneiras pelas quais seu programa de afiliados pode usar a m\u00eddia social para atrair novos recrutas"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53bdb9ee91b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53bdb9ee91b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#Why_Social_Media_Matters_for_Affiliate_Program_Recruitment\" >Por que a m\u00eddia social \u00e9 importante para o recrutamento de programas de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#3_Ways_Your_Affiliate_Program_Can_Use_Social_Media_for_Recruitment\" >3 maneiras pelas quais seu programa de afiliados pode usar a m\u00eddia social para recrutamento<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#1_Utilize_Hashtags_for_Exposure\" >1. Utilize hashtags para exposi\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#2_Interact_with_Followers_to_Boost_Engagement\" >2. Interaja com os seguidores para aumentar o engajamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#3_Stay_Active_to_Build_Connections\" >3. Mantenha-se ativo para criar conex\u00f5es<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Any thriving affiliate program will need to attract new recruits. Without them, your marketing strategy may not pan out as well as you had planned. Without new partners, expanding your brand&#8217;s reach can be a challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 a\u00ed que a m\u00eddia social pode ter um impacto poderoso. Ela n\u00e3o s\u00f3 possui uma enorme base de usu\u00e1rios e, portanto, um reservat\u00f3rio aparentemente intermin\u00e1vel de poss\u00edveis recrutas, como tamb\u00e9m \u00e9 um excelente meio de elevar o perfil do seu programa em geral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, veremos por que a m\u00eddia social \u00e9 importante para o recrutamento de programas de afiliados. Em seguida, discutiremos tr\u00eas maneiras pelas quais voc\u00ea pode come\u00e7ar a utiliz\u00e1-la. Vamos come\u00e7ar!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea est\u00e1 pronto para iniciar seu pr\u00f3prio programa de afiliados? <a href=\"https:\/\/easyaffiliate.com\/pt\/plans\/\">Experimente o Easy Affiliate hoje mesmo!<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Social_Media_Matters_for_Affiliate_Program_Recruitment\"><\/span>Por que a m\u00eddia social \u00e9 importante para o recrutamento de programas de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, na Internet, a m\u00eddia social reina suprema. Muitas dessas plataformas possuem bases de usu\u00e1rios grandes, ativas e engajadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2019, houve alguns <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.oberlo.co.uk\/blog\/social-media-marketing-statistics\" target=\"_blank\">3,5 bilh\u00f5es de usu\u00e1rios nas m\u00eddias sociais<\/a>A maioria dos usu\u00e1rios de Internet \u00e9 da gera\u00e7\u00e3o Y, sendo que 90,4% dos millennials a utilizam todos os dias. Esse \u00e9 um p\u00fablico consider\u00e1vel e um reservat\u00f3rio que pode ser aproveitado pelos programas de afiliados para fins de marketing e recrutamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a marketer, you&#8217;re likely already aware of the practical benefits that come with a <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2017\/07\/social-media-affiliate-business\/\" target=\"_blank\">presen\u00e7a na m\u00eddia social<\/a>, such as increased traffic and click-throughs. Beyond that, you can also use it to enhance your credibility and raise your brand&#8217;s profile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, h\u00e1 motivos espec\u00edficos para utilizar a m\u00eddia social para recrutamento de afiliados. Ou seja, ela pode lhe dar acesso a um p\u00fablico novo e mais amplo. Al\u00e9m disso, voc\u00ea poder\u00e1 encontrar recrutas que j\u00e1 possuem muitas das habilidades que voc\u00ea pode procurar em um influenciador.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_Your_Affiliate_Program_Can_Use_Social_Media_for_Recruitment\"><\/span>3 maneiras pelas quais seu programa de afiliados pode usar a m\u00eddia social para recrutamento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sabendo que a m\u00eddia social poderia ser uma excelente ferramenta para encontrar novos recrutas e sabendo <em>como <\/em>usar a m\u00eddia social para esse processo s\u00e3o duas quest\u00f5es distintas. Vamos dar uma olhada em tr\u00eas maneiras de utilizar a m\u00eddia social para encontrar novos afiliados!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Utilize_Hashtags_for_Exposure\"><\/span>1. Utilize hashtags para exposi\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com tantos usu\u00e1rios nas m\u00eddias sociais, pode parecer imposs\u00edvel se destacar na multid\u00e3o. Felizmente, as hashtags s\u00e3o uma maneira de lidar com isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.agencycentral.co.uk\/recruitment-spotlight\/how-to-get-the-most-out-of-recruitment-hashtags\/\" target=\"_blank\">As hashtags s\u00e3o uma t\u00e9cnica comum<\/a> used across multiple social media platforms to categorize and promote posts and increase exposure. They&#8217;re also an effective technique to stamp your identity on your creative process, whether in a tweet or an Instagram post:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1.jpg\" alt=\"Uma publica\u00e7\u00e3o no Instagram em que uma empresa de cal\u00e7ados usa v\u00e1rias hashtags de recrutamento.\" class=\"wp-image-4387\" width=\"760\" height=\"560\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1.jpg 1013w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-300x221.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-768x566.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-16x12.jpg 16w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-193x142.jpg 193w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-366x270.jpg 366w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-928x684.jpg 928w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-156x115.jpg 156w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Best of all, there are often specific hashtags you can leverage for recruitment. Of course, you&#8217;ll likely have to do your research to identify which ones are relevant to you and your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first glance, you may find that generic hashtags like #recruiting and #hiring are too competitive for you to gain traction; however, it isn&#8217;t likely to hurt your chances of increasing engagement if you include them alongside other more specific hashtags.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re unsure which hashtags to utilize, don&#8217;t fret. There are free tools such as <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/ritetag.com\/\" target=\"_blank\">RiteTag<\/a> e <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/hashtagify.me\/\" target=\"_blank\">Hashtagify<\/a> que podem orientar suas escolhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas ferramentas permitem que voc\u00ea insira detalhes espec\u00edficos, como uma hashtag em potencial. Em seguida, elas analisam suas m\u00e9tricas associadas e oferecem alternativas semelhantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com essas informa\u00e7\u00f5es, voc\u00ea pode tentar otimizar suas postagens para obter o m\u00e1ximo de efic\u00e1cia. Em \u00faltima an\u00e1lise, quanto mais pessoas voc\u00ea alcan\u00e7ar, maior ser\u00e1 a probabilidade de encontrar novos recrutas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Interact_with_Followers_to_Boost_Engagement\"><\/span>2. Interaja com os seguidores para aumentar o engajamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No matter the quality of your social media accounts, it&#8217;s still important to be accessible. If your followers don&#8217;t feel listened to, they may still be unconvinced that joining your program could benefit them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why it&#8217;s important to go into social media with <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.threegirlsmedia.com\/2019\/07\/29\/social-media-engagement-is-vital-to-your-brand-so-make-time\/\" target=\"_blank\">duas estrat\u00e9gias espec\u00edficas de engajamento<\/a>: reativo e proativo. Ambas t\u00eam seus benef\u00edcios, e cada uma pode melhorar seus perfis e n\u00edveis de recrutamento a curto e longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de engajamento reativo, pense em responder \u00e0s mensagens ou aos coment\u00e1rios em suas postagens. Essas intera\u00e7\u00f5es podem ajudar as pessoas a se sentirem valorizadas, o que pode lev\u00e1-las a concluir que tamb\u00e9m seriam apreciadas como parte de seu programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com rela\u00e7\u00e3o ao envolvimento proativo, o objetivo \u00e9 tomar a iniciativa e colocar a bola diretamente em seu pr\u00f3prio campo. Por exemplo, voc\u00ea pode procurar nas plataformas de m\u00eddia social pessoas que fa\u00e7am refer\u00eancia ao marketing de afiliados ou que queiram se tornar afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can then directly answer them, lending authority to your brand while showing genuine interest in their services as influencers. Or you could utilize features such as Twitter&#8217;s poll functionality to draw engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao criar oportunidades de engajamento, seu programa de afiliados pode se destacar e criar um burburinho aos olhos dos poss\u00edveis parceiros. Afinal de contas, eles podem n\u00e3o entender completamente o que o marketing de afiliados envolve. Seu programa pode intervir e fornecer as respostas e possivelmente inspirar os poss\u00edveis parceiros a promover sua marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Stay_Active_to_Build_Connections\"><\/span>3. Mantenha-se ativo para criar conex\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Successful social media accounts thrive on connections. As we&#8217;ve discussed, connections can be fostered through hashtags and interactions with followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you&#8217;re not active, then you may still lose out on engagement and exposure. If <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/louisem.com\/144557\/often-post-social-media\" target=\"_blank\">you aren&#8217;t posting consistently<\/a>Se o fizer, poder\u00e1 prejudicar seus pr\u00f3prios esfor\u00e7os de recrutamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leaving sizeable gaps between posts could prevent you from making it to the top of followers&#8217; feeds. However, a successful schedule is all about balance. You want to be active enough that people don&#8217;t forget about you, but not so active so that you start to overwhelm or annoy them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada plataforma de m\u00eddia social pode exigir um n\u00edvel diferente de comprometimento. Por exemplo, talvez seja necess\u00e1rio publicar v\u00e1rias vezes por dia no Twitter para aumentar suas chances de ser visto pelos seguidores, mas voc\u00ea pode se dar bem com atualiza\u00e7\u00f5es semanais no Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, quantity shouldn&#8217;t come at the expense of quality, so it&#8217;s important that your contributions are crafted well and relevant to your targeted audience. If you&#8217;re concerned that posting regularly could be time-consuming for you, don&#8217;t worry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/influencermarketinghub.com\/social-media-posting-scheduling-tools\/\" target=\"_blank\">Muitas ferramentas<\/a> que podem ajudar, e alguns deles, como <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/tweetdeck.twitter.com\/\" target=\"_blank\">TweetDeck<\/a>s\u00e3o gratuitos. Eles permitem que voc\u00ea programe postagens com bastante anteced\u00eancia. Isso pode ajudar a garantir que voc\u00ea permane\u00e7a ativo e publique nos hor\u00e1rios que considera ideais, sem prejudicar suas outras prioridades.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como um programa de afiliados, voc\u00ea j\u00e1 deve saber que a m\u00eddia social pode ser uma excelente plataforma para impulsionar as vendas e os cliques. Com um pouco de esfor\u00e7o, ela tamb\u00e9m pode se tornar uma fonte de recrutas afiliados novos e capacitados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, analisamos algumas t\u00e9cnicas que voc\u00ea pode aplicar para transformar sua presen\u00e7a na m\u00eddia social em um centro de recrutamento, incluindo:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilizar hashtags para maximizar seus perfis de m\u00eddia social.<\/li><li>Interagir com os seguidores para aumentar seus n\u00edveis de envolvimento.<\/li><li>Manter-se ativo para cultivar conex\u00f5es fortes com seus seguidores.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre o uso da m\u00eddia social para recrutamento de afiliados? Conte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Any thriving affiliate program will need to attract new recruits. Without them, your marketing strategy may not pan out as well as you had planned. Without new partners, expanding your brand&#8217;s reach can be a challenge. That\u2019s where social media can have a powerful impact. Not only does it boast a huge user base and [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[132,413,314],"tags":[130],"class_list":["post-4385","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-lists","category-tutorials","tag-social-media-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Any affiliate program may struggle to find recruits from time to time. 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