{"id":4663,"date":"2020-06-30T17:53:59","date_gmt":"2020-06-30T17:53:59","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4663"},"modified":"2021-11-18T00:07:14","modified_gmt":"2021-11-18T00:07:14","slug":"everything-you-need-to-know-about-nofollow-and-dofollow-links","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/","title":{"rendered":"Tudo o que voc\u00ea precisa saber sobre links NoFollow e DoFollow"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a592c9c20ac2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a592c9c20ac2\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#What_are_Dofollow_and_Nofollow_Links\" >O que s\u00e3o links Dofollow e Nofollow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#Why_Do_We_Need_Dofollow_and_Nofollow_Links\" >Por que precisamos de links Dofollow e Nofollow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#What_Links_Should_Be_Nofollow\" >Quais links devem ser Nofollow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#How_to_Add_and_Generate_Nofollow_Links_for_Your_WordPress_Website\" >Como adicionar e gerar links Nofollow para seu site WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#How_to_Track_Dofollow_and_Nofollow_Links\" >Como rastrear links Dofollow e Nofollow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#Are_Nofollow_Links_Valuable\" >Os links Nofollow s\u00e3o valiosos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#New_Link_Attributes_to_Look_Out_For\" >Novos atributos de link a serem observados<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">No marketing de afiliados, os links podem ser uma \u00f3tima maneira de promover seu produto ou servi\u00e7o e dar ao site da sua empresa um impulso de SEO. Entretanto, os sites que usam muitos links pagos ou adotam pr\u00e1ticas corruptas de links podem ser penalizados pelos mecanismos de pesquisa. Como resultado, navegar pelo mundo do linkbuilding pode ser uma tarefa \u00e1rdua para o propriet\u00e1rio m\u00e9dio de uma empresa on-line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thankfully, Easy Affiliate is here to help! In this post, we&#8217;ll explain the differences between nofollow and dofollow links, what they mean for your site, and how to best use the two.<\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-very-light-gray-background-color has-text-color has-background wp-block-paragraph\"><em>Pronto para iniciar um programa de afiliados? <a href=\"https:\/\/easyaffiliate.com\/pt\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comece a usar o Easy Affiliate hoje mesmo!<\/a><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Dofollow_and_Nofollow_Links\"><\/span><strong>O que s\u00e3o links Dofollow e Nofollow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A nofollow link is a type of HTML attribute informing search engines that they shouldn\u2019t give any authority from your page to the site you&#8217;re linking to. On the other hand, follow links tell search engines they should attribute authority to the site you&#8217;re linking to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um link nofollow tem a seguinte apar\u00eancia:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&lt;a href=&quot;\/pt\/&rdquo;http:\/\/www.website.com\/&rdquo;\/&quot; rel=&quot;&rdquo;nofollow&rdquo;&quot;&gt;Exemplo de texto &acirc;ncora&lt;\/a&gt;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All nofollow links must contain the rel=\u201dnofollow\u201d HTML attribute. If you want to find out if your link is nofollow, simply highlight and right-click the link you&#8217;re interested in, then select <em>Inspecionar<\/em> em seu navegador. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your browser window will then split into two parts, and in the bottom portion, you&#8217;ll be able to see the link&#8217;s HTML source code. If you see a nofollow attribute listed, then it\u2019s a nofollow link. If not, it\u2019s a dofollow link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dofollow link is the exact opposite of a nofollow link. That is, it&#8217;s an HTML attribute that is used to allow search bots to follow the link. As mentioned, this type of link allows search engines to give authority to the site you&#8217;re linking to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_We_Need_Dofollow_and_Nofollow_Links\"><\/span><strong>Por que precisamos de links Dofollow e Nofollow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Google criou originalmente os links nofollow em resposta ao spam de coment\u00e1rios em blogs. Com o aumento da popularidade dos blogs, os spammers deixavam links para seus sites nos coment\u00e1rios dos blogs. Como resultado, esses sites de spam ganharam autoridade de classifica\u00e7\u00e3o no Google, e o spam em blogs se tornou ainda mais desenfreado. Isso fez com que o Google criasse a tag nofollow em 2005. Outros mecanismos de pesquisa, como Yahoo e Bing, logo seguiram o exemplo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Links_Should_Be_Nofollow\"><\/span><strong>Quais links devem ser Nofollow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quais links sempre devem ter o atributo nofollow? Aqui est\u00e3o alguns exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Links pagos<\/li><li>Conte\u00fado gerado pelo usu\u00e1rio&nbsp;<\/li><li>Coment\u00e1rios<\/li><li>Incorpora\u00e7\u00f5es<\/li><li>Links para sites que voc\u00ea n\u00e3o deseja endossar<\/li><li>Sites considerados n\u00e3o confi\u00e1veis<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_and_Generate_Nofollow_Links_for_Your_WordPress_Website\"><\/span><strong>Como adicionar e gerar links Nofollow para seu site WordPress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir um tutorial passo a passo sobre como adicionar links nofollow ao seu site afiliado no novo editor de conte\u00fado Gutenberg.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>No painel do WordPress, v\u00e1 para Posts &gt; Adicionar novo.<\/li><li>Se ainda n\u00e3o o fez, certifique-se de escrever sua postagem no blog. Se j\u00e1 tiver escrito seu conte\u00fado, selecione o texto para o qual deseja criar um link e clique no \u00edcone de link na barra de ferramentas.<\/li><li>A text field will then open just below the text you selected. You can paste the external link of your choice in the box. Once you&#8217;ve finished, you can click the arrow icon to add the link.<\/li><li>Uma vez feito isso, voc\u00ea pode clicar em <em>aplicar<\/em> ou pressionar <em>Entrar<\/em> para adicionar o link.<\/li><li>Para adicionar o atributo nofollow, selecione o bloco que cont\u00e9m o link e, em seguida, clique no \u00edcone de tr\u00eas pontos verticais na barra superior. Isso abrir\u00e1 um menu com a op\u00e7\u00e3o de editar como HTML. Clique nessa op\u00e7\u00e3o.&nbsp;<\/li><li>You can now add the rel=\u201dnofollow\u201d attribute to the link. Once you&#8217;re finished, click on the three vertical dots icon again, and select the <em>Editar visualmente<\/em> para voltar \u00e0 exibi\u00e7\u00e3o visual.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Track_Dofollow_and_Nofollow_Links\"><\/span><strong>Como rastrear links Dofollow e Nofollow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O rastreamento de seus links n\u00e3o \u00e9 t\u00e3o dif\u00edcil quanto voc\u00ea imagina!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ver quais links s\u00e3o nofollow e dofollow no Google Chrome, clique com o bot\u00e3o direito do mouse na p\u00e1gina que deseja monitorar e pressione <em>Inspecionar elemento<\/em>. No Firefox, clique com o bot\u00e3o direito do mouse na p\u00e1gina de sua escolha e clique em <em>Exibir origem da p\u00e1gina<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente do navegador que voc\u00ea usa, sua pr\u00f3xima etapa ser\u00e1 a mesma. Pressione CTRL+F e digite \"nofollow\" na barra de pesquisa. Todos os links nofollow ser\u00e3o destacados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t want to track your links manually, there are a number of tools you can use to manage and track your links in one place, including <a href=\"https:\/\/prettylinks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>SEO Quake e NoFollow Simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_Nofollow_Links_Valuable\"><\/span><strong>Os links Nofollow s\u00e3o valiosos?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nofollow links don&#8217;t get the direct benefits of dofollow links, but there are still some great reasons to use them:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Os links nofollow s\u00e3o essenciais para uma estrat\u00e9gia equilibrada de backlinks. <\/strong>Nem todo link em seu site precisa ser um link nofollow. De fato, \u00e9 normal que um site tenha uma combina\u00e7\u00e3o saud\u00e1vel de links dofollow e nofollow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Os links Nofollow ajudam a criar reconhecimento e confian\u00e7a na marca.<\/strong> Se o nome ou a marca de uma empresa for mencionado em sites confi\u00e1veis e de alta qualidade, os visitantes ser\u00e3o expostos a essa empresa e poder\u00e3o consider\u00e1-la uma marca confi\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Os links Nofollow aumentam o tr\u00e1fego.<\/strong> Embora esses links possam n\u00e3o ajudar na classifica\u00e7\u00e3o direta da p\u00e1gina de um site, eles ainda s\u00e3o clic\u00e1veis. Isso significa que os visitantes do site ainda podem clicar para acessar o site, o que aumenta o tr\u00e1fego.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Link_Attributes_to_Look_Out_For\"><\/span><strong>Novos atributos de link a serem observados<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2019, mais dois atributos de link foram adicionados pelo Google como novas maneiras de identificar diferentes tipos de links:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>rel=\"sponsored\" (patrocinado) <\/strong>- Use esse atributo para links patrocinados, an\u00fancios ou qualquer forma de conte\u00fado pago.<\/li><li><strong>rel=\"ugc\"<\/strong> - UGC significa conte\u00fado gerado pelo usu\u00e1rio. Essa tag deve ser usada para conte\u00fado gerado pelo usu\u00e1rio, como coment\u00e1rios e publica\u00e7\u00f5es em f\u00f3runs.<\/li><\/ul>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Ajude seus parceiros afiliados a gerenciar seus links usando o Easy Affiliate. <a href=\"https:\/\/easyaffiliate.com\/pt\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comece hoje mesmo!<\/a><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Os links nofollow e dofollow podem parecer muito complicados no in\u00edcio, mas estas publica\u00e7\u00f5es devem ajud\u00e1-lo a continuar sua jornada no mundo do link building e SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>In affiliate marketing, links can be a great way to promote your product or services and give your business\u2019 website an SEO boost. However, sites that use too many paid links or embrace corrupt linking practices can be penalized by search engines.&nbsp;As a result, navigating the world of linkbuilding can be overwhelming for the average [&hellip;]<\/p>\n","protected":false},"author":2124,"featured_media":4664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[44,246,247,66],"class_list":["post-4663","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-marketing","tag-dofollow-links","tag-nofollow-links","tag-seo","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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