{"id":4839,"date":"2020-11-17T06:28:00","date_gmt":"2020-11-17T06:28:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4839"},"modified":"2021-06-04T17:46:49","modified_gmt":"2021-06-04T17:46:49","slug":"conversion-rate-optimization-how-to-do-it","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/conversion-rate-optimization-how-to-do-it\/","title":{"rendered":"Otimiza\u00e7\u00e3o da taxa de convers\u00e3o: O que \u00e9 e como fazer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59e5988aa67\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59e5988aa67\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/conversion-rate-optimization-how-to-do-it\/#An_Introduction_to_Conversion_Rate_Optimization_CRO\" >Uma introdu\u00e7\u00e3o \u00e0 otimiza\u00e7\u00e3o da taxa de convers\u00e3o (CRO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/conversion-rate-optimization-how-to-do-it\/#How_to_Get_Started_with_Conversion_Rate_Optimization_on_Your_Website_In_4_Steps\" >Como come\u00e7ar a usar a otimiza\u00e7\u00e3o da taxa de convers\u00e3o em seu site (em 4 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_1_Determine_Your_Goals\" >Etapa 1: Determine suas metas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_2_Analyze_Your_Sites_Data\" >Etapa 2: Analise os dados do seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_3_Make_Your_Optimizations\" >Etapa 3: Fa\u00e7a suas otimiza\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_4_Conduct_AB_Tests\" >Etapa 4: Realizar testes A\/B<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/conversion-rate-optimization-how-to-do-it\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea \u00e9 dono de uma empresa, provavelmente \u00e9 seguro dizer que gostaria que ela crescesse e gerasse mais receita. A otimiza\u00e7\u00e3o para mecanismos de busca (SEO) \u00e9 uma estrat\u00e9gia comum usada para aumentar o tr\u00e1fego na web e atrair mais clientes, especialmente se voc\u00ea tamb\u00e9m contar com um <a href=\"https:\/\/www.knownhost.com\/wordpress-hosting.html\">plano de hospedagem wordpress<\/a>. No entanto, se voc\u00ea perceber que suas vendas ainda n\u00e3o est\u00e3o aumentando, talvez seja necess\u00e1rio mudar de estrat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A resposta pode estar em aproveitar melhor o tr\u00e1fego que voc\u00ea j\u00e1 possui. Isso \u00e9 conhecido como otimiza\u00e7\u00e3o da taxa de convers\u00e3o (CRO). A CRO \u00e9 um tema muito em voga no marketing atualmente, mas, se voc\u00ea nunca se aprofundou no assunto, ela pode parecer excessivamente t\u00e9cnica e complexa. Felizmente, esse n\u00e3o \u00e9 realmente o caso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos esclarecer o que \u00e9 o CRO. Primeiro, explicaremos o que \u00e9 e por que \u00e9 importante. Em seguida, apresentaremos uma estrutura b\u00e1sica para otimizar seu site. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Conversion_Rate_Optimization_CRO\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 otimiza\u00e7\u00e3o da taxa de convers\u00e3o (CRO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de mais nada, vamos esclarecer alguns conceitos. A <em>convers\u00e3o<\/em> refere-se ao momento em que um usu\u00e1rio realiza uma a\u00e7\u00e3o desej\u00e1vel no seu site. Isso pode ser a inscri\u00e7\u00e3o na sua newsletter por e-mail, a cria\u00e7\u00e3o de uma conta, o cadastro para um teste gratuito, a compra de um produto ou qualquer outra a\u00e7\u00e3o que contribua para os objetivos da sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A taxa de convers\u00e3o do seu site \u00e9 simplesmente a porcentagem de usu\u00e1rios que realizam uma dessas a\u00e7\u00f5es no seu site. Voc\u00ea pode calcular sua taxa de convers\u00e3o dividindo o n\u00famero de convers\u00f5es pelo n\u00famero de visitantes e, em seguida, multiplicando o resultado por 100. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que voc\u00ea tenha uma p\u00e1gina de destino para um produto. Se 1.000 visitantes chegarem a essa p\u00e1gina e 100 fizerem compras, sua p\u00e1gina de destino ter\u00e1 uma taxa de convers\u00e3o de 10% (100\/1.000 * 100).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRO \u00e9 o processo de ajuste do site e do conte\u00fado para maximizar a taxa de convers\u00e3o. Normalmente, isso envolve a an\u00e1lise de dados e an\u00e1lises para encontrar oportunidades de melhoria e, em seguida, implementar e testar essas altera\u00e7\u00f5es. Esse processo de an\u00e1lise, implementa\u00e7\u00e3o e teste \u00e9 repetido v\u00e1rias vezes em um processo iterativo cont\u00ednuo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Conversion_Rate_Optimization_on_Your_Website_In_4_Steps\"><\/span>Como come\u00e7ar a usar a otimiza\u00e7\u00e3o da taxa de convers\u00e3o em seu site (em 4 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tentar entender quais altera\u00e7\u00f5es devem ser feitas em seu site para aumentar as convers\u00f5es pode ser intimidador. No entanto, se voc\u00ea abordar o processo de forma sistem\u00e1tica, poder\u00e1 fazer modifica\u00e7\u00f5es que sejam eficazes e produzam os resultados que voc\u00ea deseja ver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No fim das contas, o CRO envolve apenas quatro etapas simples. Veja a seguir como come\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Determine_Your_Goals\"><\/span>Etapa 1: Determine suas metas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro passo para a otimiza\u00e7\u00e3o da taxa de convers\u00e3o (CRO) \u00e9 saber o que voc\u00ea est\u00e1 buscando otimizar. Comece esclarecendo seus objetivos gerais de neg\u00f3cios. Nesta fase, eles provavelmente ser\u00e3o bastante gen\u00e9ricos. Por exemplo, talvez voc\u00ea queira aumentar a receita de um segmento do seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com suas metas amplas definidas, voc\u00ea pode se aprofundar e ser mais espec\u00edfico. D\u00ea uma olhada em como seu website pode contribuir para suas metas de neg\u00f3cios e defina algumas metas estreitas e centradas no website para atingir. Isso poderia ser mais compras em uma p\u00e1gina de destino, mais assinaturas para um boletim informativo por e-mail ou mais registros para um programa de treinamento. <a href=\"https:\/\/easyaffiliate.com\/pt\/affiliate-program-prepare-recruits\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa de treinamento de afiliados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resumindo, \u00e9 importante concluir a fase de defini\u00e7\u00e3o de metas com ideias espec\u00edficas em mente sobre o que voc\u00ea deseja melhorar. Dessa forma, voc\u00ea poder\u00e1 avaliar e testar os resultados de suas otimiza\u00e7\u00f5es posteriormente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Analyze_Your_Sites_Data\"><\/span>Etapa 2: Analise os dados do seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com suas metas definidas, \u00e9 hora de analisar o desempenho das suas p\u00e1ginas. A otimiza\u00e7\u00e3o da taxa de convers\u00e3o (CRO) \u00e9 um processo fortemente baseado em dados \u2014 em cada etapa, voc\u00ea deve levar em conta os n\u00fameros concretos, em vez de ficar adivinhando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem duas fontes de dados. Primeiro, \u00e9 recomend\u00e1vel realizar uma an\u00e1lise quantitativa. Analise as m\u00e9tricas do seu site para verificar qual \u00e9 a sua taxa de convers\u00e3o atual, bem como com quais partes das suas p\u00e1ginas os usu\u00e1rios est\u00e3o interagindo e de onde eles est\u00e3o acessando o site (<a href=\"https:\/\/easyaffiliate.com\/pt\/how-to-promote-your-affiliate-program-using-twitter-chats\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00eddia social<\/a>links de e-mail, pesquisa org\u00e2nica, etc.). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses detalhes ajudam voc\u00ea a determinar em quais partes de cada p\u00e1gina deve se concentrar ao otimizar. N\u00e3o faz muito sentido ajustar a chamada \u00e0 a\u00e7\u00e3o (CTA) mais clicada da p\u00e1gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem muitas ferramentas para coletar dados, mas <a href=\"http:\/\/analytics.google.com\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"analytics.google.com\">Google Analytics<\/a> \u00e9 o mais popular. \u00c9 gratuito e pode fornecer uma quantidade enorme de informa\u00e7\u00f5es:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition.jpg\" alt=\"O painel Aquisi\u00e7\u00e3o do Google Analytics.\" class=\"wp-image-4852\" width=\"800\" height=\"325\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition.jpg 1894w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-300x122.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1024x416.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-768x312.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1536x624.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-18x7.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-349x142.jpg 349w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-664x270.jpg 664w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1216x494.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1832x745.jpg 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-156x63.jpg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O <em>Aquisi\u00e7\u00e3o<\/em> e <em>Comportamento<\/em> As abas do painel do Google Analytics provavelmente fornecer\u00e3o as informa\u00e7\u00f5es mais \u00fateis. Elas mostrar\u00e3o de onde v\u00eam os usu\u00e1rios, onde eles saem de cada p\u00e1gina e em quais outras p\u00e1ginas clicam durante suas visitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de analisar os dados anal\u00edticos, \u00e9 uma boa ideia tentar fazer uma pesquisa com seus usu\u00e1rios reais. Pergunte a eles por que tomam as decis\u00f5es que tomam no seu site, quais consideram serem seus pontos fortes e fracos e quais aspectos causam atrito e os impedem de converter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site for do WordPress, considere usar a ferramenta <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a>que permite o acesso a todos os dados do Google Analytics diretamente do painel do WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Make_Your_Optimizations\"><\/span>Etapa 3: Fa\u00e7a suas otimiza\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agora \u00e9 hora de revisar o que voc\u00ea aprendeu e fazer suas otimiza\u00e7\u00f5es. Ao fazer isso, o mais importante a lembrar \u00e9 sempre seguir os dados. A intui\u00e7\u00e3o \u00e9 boa, mas, para os nossos objetivos aqui, os n\u00fameros geralmente n\u00e3o mentem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao fazer suas altera\u00e7\u00f5es, n\u00e3o subestime os pequenos detalhes. Mesmo algo t\u00e3o simples quanto mudar a cor do bot\u00e3o de CTA pode fazer uma diferen\u00e7a percept\u00edvel no n\u00famero de pessoas que clicam nele. Outras altera\u00e7\u00f5es eficazes que voc\u00ea poderia fazer incluem (mas certamente n\u00e3o se limitam a):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Como criar seu texto de CTA <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2020\/01\/how-to-write-your-ctas-to-fit-your-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">mais ativo e acion\u00e1vel<\/a><\/li><li>Ajuste da linguagem que voc\u00ea usa para descrever seu produto<\/li><li>Usar um esquema de cores mais convidativo<\/li><li>Adi\u00e7\u00e3o ou remo\u00e7\u00e3o de conte\u00fado para tornar a p\u00e1gina mais curta ou mais longa<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essa parte pode ser muito complicada. Para ajudar a decidir em que se concentrar, use a estrutura PIE: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Potencial:<\/strong> Qual p\u00e1gina, \u00e1rea ou elemento tem mais potencial para melhorar sua taxa de convers\u00e3o? <\/li><li><strong>Import\u00e2ncia:<\/strong> Qual \u00e9 o valor das convers\u00f5es que ocorrem na p\u00e1gina ou por meio do elemento no qual voc\u00ea est\u00e1 pensando em fazer altera\u00e7\u00f5es?<\/li><li><strong>Facilidade:<\/strong> Quanto tempo e esfor\u00e7o ser\u00e3o necess\u00e1rios para fazer essa mudan\u00e7a? <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Classifica\u00e7\u00f5es mais altas nessas categorias geralmente significam que uma altera\u00e7\u00e3o deve ter prioridade mais alta. Em outras palavras, comece com as modifica\u00e7\u00f5es mais f\u00e1ceis, em suas p\u00e1ginas mais proeminentes e relacionadas \u00e0 sua meta de convers\u00e3o mais valiosa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Conduct_AB_Tests\"><\/span>Etapa 4: Realizar testes A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, depois de concluir suas otimiza\u00e7\u00f5es, \u00e9 hora de testar. O m\u00e9todo mais comum \u00e9 conhecido como \u2018teste A\/B\u2019 ou <a href=\"https:\/\/easyaffiliate.com\/pt\/how-to-utilize-split-testing-in-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">teste de divis\u00e3o<\/a>. Esse processo envolve o uso de uma ferramenta para fornecer a alguns usu\u00e1rios a vers\u00e3o antiga do seu site, enquanto outros veem a vers\u00e3o atualizada. Em seguida, voc\u00ea compara as an\u00e1lises de cada um para determinar se as altera\u00e7\u00f5es foram eficazes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 um <a href=\"https:\/\/vwo.com\/blog\/15-free-ab-split-testing-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00famero de ferramentas dispon\u00edveis<\/a> para ajudar a simplificar os testes A\/B. Seja qual for a sua escolha, o mais importante \u00e9 ser diligente no monitoramento dos dados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Execute seu teste A\/B por um per\u00edodo de tempo e compare as m\u00e9tricas com as metas definidas na Etapa 1. Se sua nova vers\u00e3o tiver superado a antiga, substitua-a. Caso contr\u00e1rio, volte \u00e0 prancheta de desenho e tente algumas atualiza\u00e7\u00f5es diferentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que o CRO \u00e9 um processo cont\u00ednuo de an\u00e1lise, otimiza\u00e7\u00e3o, testes e nova an\u00e1lise. Voc\u00ea obter\u00e1 os melhores resultados ao torn\u00e1-lo parte integrante da sua estrat\u00e9gia de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 aumentando o tr\u00e1fego do seu site, mas percebe que as vendas ainda n\u00e3o est\u00e3o crescendo, a otimiza\u00e7\u00e3o da taxa de convers\u00e3o (CRO) deve ser o seu pr\u00f3ximo passo. Esse processo tem como objetivo maximizar o potencial do seu site para gerar mais vendas ou cadastros entre os visitantes. Embora pare\u00e7a complexo, na verdade \u00e9 bem simples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basta seguir estas quatro etapas e voc\u00ea estar\u00e1 otimizando seu site em um piscar de olhos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Determine suas metas.<\/li><li>Analise seus dados.<\/li><li>Fa\u00e7a suas otimiza\u00e7\u00f5es.<\/li><li>Realizar testes A\/B.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que avan\u00e7a, talvez voc\u00ea queira dar uma olhada neste <a href=\"https:\/\/leelinesourcing.com\/improve-ecommerce-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00f3timo artigo de Leeline Sourcing<\/a> para obter informa\u00e7\u00f5es mais detalhadas sobre como melhorar suas taxas de convers\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre CRO? 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17:37:21","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-06 18:51:08","updated":"2026-07-09 17:37:21"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tConversion Rate Optimization: What It Is and How to Do It\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/pt"},{"label":"Business","link":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/business\/"},{"label":"Conversion Rate Optimization: What It Is and How to Do 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