{"id":4910,"date":"2020-12-15T07:51:00","date_gmt":"2020-12-15T07:51:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4910"},"modified":"2021-06-15T19:01:41","modified_gmt":"2021-06-15T19:01:41","slug":"effective-affiliate-onboarding","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/","title":{"rendered":"Como configurar um processo eficaz de integra\u00e7\u00e3o de afiliados (5 dicas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53937d2cb62\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53937d2cb62\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/#Why_Affiliate_Onboarding_Is_Important\" >Por que a integra\u00e7\u00e3o do afiliado \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/#5_Tips_for_an_Effective_Affiliate_Onboarding_Process\" >5 dicas para um processo eficaz de integra\u00e7\u00e3o de afiliados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/#1_Use_Simple_Language\" >1. Use linguagem simples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/#2_Walk_Your_Affiliates_Through_Their_First_Sales\" >2. Acompanhe seus afiliados em suas primeiras vendas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/#3_Answer_Questions_Before_Theyre_Asked\" >3. Answer Questions Before They&#8217;re Asked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/#4_Check_In_Frequently\" >4. Fa\u00e7a check-in com frequ\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/#5_Ask_for_Feedback\" >5. Pe\u00e7a feedback<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Affiliate marketing represents an enormous opportunity for brands. In fact, it&#8217;s responsible for <a href=\"https:\/\/mediakix.com\/blog\/affiliate-marketing-statistics\/#gs.lDcPsUI\" target=\"_blank\" rel=\"noreferrer noopener\">16 por cento<\/a> of all e-commerce sales in the United States and Canada. If you&#8217;re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao garantir que os novos afiliados tenham o que precisam para ter sucesso, voc\u00ea tamb\u00e9m aumenta suas pr\u00f3prias chances de atrair novos clientes e aumentar sua receita. Isso tamb\u00e9m pode ajudar a manter seus parceiros <a href=\"https:\/\/easyaffiliate.com\/pt\/keeping-affiliates-happy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"4 estrat\u00e9gias para manter seus afiliados satisfeitos\">motivado e feliz<\/a> para que eles continuem a se esfor\u00e7ar para promover sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, discutiremos por que o processo de integra\u00e7\u00e3o de afiliados \u00e9 t\u00e3o importante e ofereceremos cinco dicas para torn\u00e1-lo o mais eficaz poss\u00edvel. Vamos nos aprofundar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Affiliate_Onboarding_Is_Important\"><\/span>Por que a integra\u00e7\u00e3o do afiliado \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Onboarding is about more than just providing training for new affiliates (although that&#8217;s part of it). Instead, it should be a process that aims to make your new partner feel as welcome and comfortable as possible while acclimating them to their role. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your onboarding process should set out clear expectations for each new affiliate, and provide them with all the tools they need to be successful. That way they know exactly what they&#8217;re signing up for and how to get started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um processo de integra\u00e7\u00e3o eficaz prepara seus afiliados para o sucesso e os prepara para serem o mais eficientes poss\u00edvel. Isso beneficia voc\u00ea <em>e<\/em> them. The better they are at making sales, the more money you&#8217;ll both earn. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma integra\u00e7\u00e3o confort\u00e1vel tamb\u00e9m ajuda a criar boa vontade e um relacionamento s\u00f3lido. Novamente, afiliados satisfeitos vendem mais produtos. Al\u00e9m disso, uma experi\u00eancia positiva os incentiva a permanecer e <a href=\"https:\/\/easyaffiliate.com\/pt\/how-to-promote-your-affiliate-program-using-twitter-chats\/\" target=\"_blank\" rel=\"noreferrer noopener\">promover seu programa<\/a> para os outros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, um processo de integra\u00e7\u00e3o informativo e completo minimiza a confus\u00e3o e os poss\u00edveis conflitos. Isso significa menos tempo gasto lidando com quest\u00f5es ou problemas repetitivos, liberando-o para se concentrar no desenvolvimento de seus neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Tips_for_an_Effective_Affiliate_Onboarding_Process\"><\/span>5 dicas para um processo eficaz de integra\u00e7\u00e3o de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a truly effective onboarding process isn&#8217;t difficult, but it does require some thoughtful consideration of the needs of your affiliates. These five tips should get you on the right track.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Simple_Language\"><\/span>1. Use linguagem simples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das coisas mais importantes que voc\u00ea pode fazer em seu processo de integra\u00e7\u00e3o (e em qualquer comunica\u00e7\u00e3o com afiliados) \u00e9 usar uma linguagem simples. Evite usar jarg\u00f5es do setor ou \"juridiqu\u00eas\". Mantenha a mensagem clara e concisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que nem todos os seus afiliados podem estar familiarizados com termos espec\u00edficos do setor. Uma linguagem clara pode evitar confus\u00e3o. Ela tamb\u00e9m ajuda a garantir que todos estejam na mesma p\u00e1gina sobre seu programa, produtos e expectativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Walk_Your_Affiliates_Through_Their_First_Sales\"><\/span>2. Acompanhe seus afiliados em suas primeiras vendas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Helping new affiliates successfully complete their first sales can build confidence for when they&#8217;re out on their own. It also helps foster excitement about your program. This is especially important for <a href=\"https:\/\/easyaffiliate.com\/pt\/most-common-affiliate-program-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">novos programas de afiliados<\/a> que ainda est\u00e3o tentando recrutar parceiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhar os rec\u00e9m-chegados em suas primeiras vendas tamb\u00e9m permite que voc\u00ea identifique e resolva quaisquer problemas com suas t\u00e9cnicas de vendas, garantindo melhores resultados no futuro. Embora possa ser necess\u00e1rio algum tempo adicional para obter essa experi\u00eancia pr\u00e1tica, o impulso inicial pode render dividendos no futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inicialmente, voc\u00ea pode fazer isso sozinho, mas, \u00e0 medida que o n\u00famero de afiliados em seu programa crescer, voc\u00ea tamb\u00e9m pode criar um sistema de orienta\u00e7\u00e3o para que os parceiros experientes possam ajudar os novos membros a come\u00e7ar. Isso libera tempo para voc\u00ea e estimula um senso de <a href=\"https:\/\/easyaffiliate.com\/pt\/why-building-an-affiliate-community-is-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">comunidade entre sua equipe<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Answer_Questions_Before_Theyre_Asked\"><\/span>3. Answer Questions Before They&#8217;re Asked<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve been running your affiliate program for a while, you may have noticed that you receive certain questions over and over again. You can save yourself a lot of time (and frustration) by anticipating these inquiries and providing the answers upfront.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode dar um passo adiante e passar algum tempo imaginando quais perguntas <em>voc\u00ea<\/em> teria se estivesse entrando no seu programa. \u00c9 prov\u00e1vel que seus novos recrutas estejam se perguntando as mesmas coisas, portanto, v\u00e1 em frente e forne\u00e7a as respostas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas perguntas comuns que podem surgir incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quem contatar em caso de d\u00favidas ou problemas<\/li><li>Como encontrar materiais criativos para usar no marketing<\/li><li>Quando e como os afiliados podem esperar que os pagamentos sejam processados<\/li><li>Com que frequ\u00eancia os afiliados podem esperar receber not\u00edcias suas<\/li><li>Que expectativas voc\u00ea tem em rela\u00e7\u00e3o aos membros do seu programa<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A melhor maneira de lidar com essas consultas comuns \u00e9 criar um arquivo <a href=\"https:\/\/easyaffiliate.com\/pt\/affiliate-program-frequently-asked-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u00e1gina de Perguntas Frequentes (FAQ)<\/a> e adicione-o ao seu painel de controle de afiliados usando <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/easyaffiliate.com\/\">Afiliado f\u00e1cil<\/a>. Para fazer isso, crie sua p\u00e1gina de perguntas frequentes e navegue at\u00e9 <em>Easy Affiliate &gt; Options &gt; Dashboard<\/em> e clique em <em>Adicionar p\u00e1gina<\/em> no <em>P\u00e1ginas de navega\u00e7\u00e3o personalizadas<\/em> se\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Check_In_Frequently\"><\/span>4. Fa\u00e7a check-in com frequ\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to proactively check in with your new affiliates both during the onboarding process and after. Doing so serves several purposes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Os check-ins regulares mostram aos novos membros da equipe que voc\u00ea se preocupa com eles e com o desempenho deles.<\/li><li>Isso humaniza sua empresa e ajuda a construir relacionamentos mais fortes com seus parceiros.<\/li><li>Os check-ins frequentes podem detectar e resolver problemas antes que eles tenham a chance de se transformar em problemas maiores.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To get the most out of your check-ins, decide on a schedule and let your new affiliates know when they&#8217;ll hear from you and what to expect. This gives them an opportunity to prepare questions and helps make these conversations more productive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ask_for_Feedback\"><\/span>5. Pe\u00e7a feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, once onboarding is complete, ask your graduates how it went. This enables you to gather feedback on what worked and what didn&#8217;t, so you can continue to fine-tune your process in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode obter feedback usando e-mails diretos para uma abordagem mais pessoal, ou pode usar uma ferramenta como <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a> to build a feedback form. Either way, finding out what your actual affiliates liked and didn&#8217;t like about your onboarding process is a fantastic way to improve it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se o desempenho do seu marketing de afiliados o deixa desanimado, n\u00e3o se preocupe. Ao melhorar seu processo de integra\u00e7\u00e3o, voc\u00ea pode preparar seus afiliados para o sucesso, aumentando sua pr\u00f3pria receita no processo. Esse aspecto \u00e9 frequentemente negligenciado, mas \u00e9 essencial para um programa eficaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basta seguir estas cinco dicas simples para dar in\u00edcio \u00e0 integra\u00e7\u00e3o de seus afiliados:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use uma linguagem simples e uma comunica\u00e7\u00e3o clara para que todos estejam na mesma p\u00e1gina.<\/li><li>Acompanhe seus afiliados em suas primeiras vendas para criar impulso.<\/li><li>Responda \u00e0s perguntas antes que elas sejam feitas.<\/li><li>Verifique com frequ\u00eancia durante o processo de integra\u00e7\u00e3o para criar relacionamentos mais s\u00f3lidos.<\/li><li>Solicite feedback dos afiliados para aprimorar ainda mais seu processo de integra\u00e7\u00e3o.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre marketing de afiliados ou integra\u00e7\u00e3o? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing represents an enormous opportunity for brands. In fact, it&#8217;s responsible for 16 percent of all e-commerce sales in the United States and Canada. If you&#8217;re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. By making sure new affiliates have what they need [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":4915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132,314],"tags":[93],"class_list":["post-4910","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-tutorials","tag-affiliate-management","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"An effective affiliate onboarding process can be the difference between success and failure. 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