{"id":4961,"date":"2024-04-11T07:39:00","date_gmt":"2024-04-11T07:39:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4961"},"modified":"2024-07-31T16:46:55","modified_gmt":"2024-07-31T16:46:55","slug":"history-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/","title":{"rendered":"A hist\u00f3ria do marketing de afiliados (o que voc\u00ea deve saber)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5393acb0c52\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5393acb0c52\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#A_Brief_History_of_Affiliate_Marketing_How_It_Got_Its_Start\" >Uma breve hist\u00f3ria do marketing de afiliados: Como come\u00e7ou<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Affiliate_Marketing_Before_the_Internet\" >Marketing de afiliados antes da Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Affiliate_Marketing_Goes_Digital\" >O marketing de afiliados passa a ser digital<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#The_2000s_and_the_Impact_of_Amazon_on_Affiliate_Marketing\" >Os anos 2000 e o impacto da Amazon no marketing de afiliados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Googles_Influence\" >A influ\u00eancia do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Amazons_Expansion\" >A expans\u00e3o da Amazon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Mobile_and_Social_Media_Expansion_2010s\" >Expans\u00e3o da m\u00eddia m\u00f3vel e social (d\u00e9cada de 2010)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Smartphone_Adoption\" >Ado\u00e7\u00e3o de smartphones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Social_Media_Giants\" >Gigantes da m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#YouTubes_Role\" >O papel do YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Affiliate_Software_Innovations\" >Inova\u00e7\u00f5es em software de afiliados<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Why_Affiliate_Marketing_Networks_Became_Popular\" >Por que as redes de marketing de afiliados se tornaram populares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 lendo isso, provavelmente \u00e9 bem versado em <a href=\"https:\/\/easyaffiliate.com\/pt\/affiliate-marketing-for-beginners\/\" title=\"Marketing de afiliados para iniciantes: O b\u00e1sico\">como funciona o marketing de afiliados<\/a>. As marcas trabalham com influenciadores, editores ou outros criadores de conte\u00fado para promover seus produtos ou servi\u00e7os. Esses parceiros ganham uma comiss\u00e3o sobre cada venda que fizerem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse modelo b\u00e1sico est\u00e1 no cerne de todos os programas de marketing de afiliados. No entanto, o setor como um todo evoluiu drasticamente desde seu in\u00edcio, no final dos anos 90. Compreender essas mudan\u00e7as e a evolu\u00e7\u00e3o do sistema de afiliados \u00e9 fundamental para quem atua nessa \u00e1rea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos apresentar uma breve hist\u00f3ria do marketing de afiliados, desde seu in\u00edcio at\u00e9 os dias de hoje. Vamos falar de hist\u00f3ria!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Affiliate_Marketing_How_It_Got_Its_Start\"><\/span>Uma breve hist\u00f3ria do marketing de afiliados: Como come\u00e7ou<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Before_the_Internet\"><\/span>Marketing de afiliados antes da Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de indica\u00e7\u00e3o j\u00e1 existe h\u00e1 algum tempo. As empresas t\u00eam um longo hist\u00f3rico de recompensar as pessoas que trazem novos clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muito antes de as ondas digitais transformarem a forma como fazemos neg\u00f3cios, o marketing de afiliados encontrou seu lugar por meios mais simples, como endossos boca a boca e testemunhos pessoais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voltarmos no tempo at\u00e9 1760, veremos que o ceramista brit\u00e2nico Josiah Wedgwood aproveitava o apoio da realeza para aumentar o apelo de suas pe\u00e7as de cer\u00e2mica \u2014 um precursor das promo\u00e7\u00f5es atuais impulsionadas por influenciadores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avan\u00e7ando para o s\u00e9culo XX, o cen\u00e1rio mudou para o marketing multin\u00edvel (MLM), em que os produtos ganharam for\u00e7a por meio de redes de vendedores independentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Goes_Digital\"><\/span>O marketing de afiliados passa a ser digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o marketing de indica\u00e7\u00e3o ou de afiliados online s\u00f3 come\u00e7ou a surgir em meados da d\u00e9cada de 1990.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma loja de flores on-line fundada por <a href=\"https:\/\/en.wikipedia.org\/wiki\/William_J._Tobin#:~:text=Tobin%20founded%20PC%20Flowers%20and,services%20for%20numerous%20large%20websites.\" target=\"_blank\" rel=\"noreferrer noopener\">William J. Tobin<\/a> chamada PC Flowers and Gifts, foi pioneira no primeiro programa de afiliados para a Web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O site de com\u00e9rcio eletr\u00f4nico entrou no ar em 1989 e lan\u00e7ou sua inovadora estrat\u00e9gia de marketing logo em seguida. Em 1993, o programa j\u00e1 gerava milh\u00f5es em vendas por ano. Em 1995, contava com mais de 2.500 afiliados de toda a internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 1996, Tobin solicitou uma patente sobre marketing de afiliados e rastreamento. A patente lhe foi concedida em 2000.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, nessa \u00e9poca, a PC Flowers and Gifts estava longe de ser a \u00fanica empresa no campo do marketing de afiliados. Outras empresas viram seu sucesso e decidiram adotar o m\u00e9todo para seu pr\u00f3prio uso. Uma dessas empresas era a Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_2000s_and_the_Impact_of_Amazon_on_Affiliate_Marketing\"><\/span>Os anos 2000 e o impacto da Amazon no marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que o cen\u00e1rio digital evoluiu nos anos 2000, surgiram v\u00e1rios participantes e tecnologias importantes, moldando significativamente a trajet\u00f3ria do marketing de afiliados:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Googles_Influence\"><\/span>A influ\u00eancia do Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Google AdWords, lan\u00e7ado em 2000, introduziu uma nova maneira de os afiliados promoverem produtos usando publicidade PPC. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa inova\u00e7\u00e3o permitiu que os afiliados direcionassem o tr\u00e1fego direcionado para seus sites ou diretamente para as p\u00e1ginas dos comerciantes, ganhando comiss\u00f5es sobre as vendas ou cliques resultantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As atualiza\u00e7\u00f5es do algoritmo do Google ao longo da d\u00e9cada tamb\u00e9m enfatizaram a import\u00e2ncia do conte\u00fado de qualidade, influenciando indiretamente as estrat\u00e9gias de marketing de afiliados a se concentrarem na cria\u00e7\u00e3o de conte\u00fado voltado para o valor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazons_Expansion\"><\/span>A expans\u00e3o da Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O famoso programa de afiliados da Amazon, <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Associados da Amazon<\/a>, surgiu pela primeira vez em 1996. Embora n\u00e3o tenha sido o primeiro programa de afiliados, ele&nbsp;<em>foi&nbsp;<\/em>o primeiro que estava dispon\u00edvel para o p\u00fablico em geral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao se inscreverem na Amazon Associates, os membros podiam publicar banners personalizados que levavam de volta \u00e0 Amazon ou que tinham links diretos para ela. Hoje em dia, o programa \u00e9 um rolo compressor impar\u00e1vel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vasta gama de produtos da Amazon e sua marca de confian\u00e7a a tornaram uma escolha popular entre os afiliados, e seu programa de afiliados se tornou um modelo para muitos outros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A facilidade com que as pequenas empresas puderam integrar os links de afiliados da Amazon em seus sites ou blogs democratizou o marketing de afiliados, tornando-o uma estrat\u00e9gia vi\u00e1vel para empresas de todos os tamanhos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, em seus prim\u00f3rdios, ele tinha uma apar\u00eancia muito diferente, principalmente por dois motivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Naquela \u00e9poca, a Amazon s\u00f3 vendia livros.<\/li>\n\n\n\n<li>Em 1996, a empresa tinha apenas um ano de exist\u00eancia e sua oferta p\u00fablica inicial (IPO) ainda era <a href=\"https:\/\/techcrunch.com\/2017\/06\/28\/a-look-back-at-amazons-1997-ipo\/\" target=\"_blank\" rel=\"noreferrer noopener\">um ano de folga em seu futuro<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A ascens\u00e3o da Amazon desde ent\u00e3o tem sido mete\u00f3rica h\u00e1 mais de duas d\u00e9cadas. Pode-se dizer que parte desse sucesso pode ser atribu\u00edda ao Amazon Associates. O programa ainda existe, \u00e9 claro, e seu escopo agora abrange muito mais do que livros:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"922\" height=\"473\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates.png\" alt=\"A p\u00e1gina inicial da Amazon Associates.\" class=\"wp-image-4962\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates.png 922w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-300x154.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-768x394.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-277x142.png 277w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-526x270.png 526w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-156x80.png 156w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Hoje em dia, <a href=\"https:\/\/w3techs.com\/technologies\/details\/ad-amazonassociates#:~:text=Usage%20statistics%20and%20market%20share%20of%20Amazon%20Associates%20for%20websites,-This%20report%20shows&amp;text=Amazon%20Associates%20is%20used%20by,is%200.9%25%20of%20all%20websites.\" target=\"_blank\" rel=\"noreferrer noopener\">cerca de 2,3 por cento<\/a> de todos os sites que utilizam redes de publicidade s\u00e3o membros do Programa de Afiliados da Amazon. \u00c9 um n\u00famero enorme, o que \u00e9 l\u00f3gico, considerando quantas pessoas confiam na Amazon para fazer suas compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vantagem que grandes empresas de com\u00e9rcio eletr\u00f4nico, como a Amazon, t\u00eam no que diz respeito ao marketing de afiliados \u00e9 evidente: as pessoas as conhecem. Isso significa que, em teoria, \u00e9 mais f\u00e1cil para os afiliados realizarem vendas, j\u00e1 que os usu\u00e1rios tendem a confiar mais nos produtos que eles promovem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gra\u00e7as \u00e0 Amazon Associates, o conceito de p\u00fablico <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/saas-affiliate-marketing-examples\/\"  data-wpil-monitor-id=\"31\">programas de marketing de afiliados<\/a> decolou mais r\u00e1pido do que poderia ter sido de outra forma. Diferentemente dos programas fechados, essas variantes permitiram que qualquer pessoa com um site monetizasse sua presen\u00e7a on-line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que, em meados dos anos 90, a publicidade on-line tamb\u00e9m estava em seus prim\u00f3rdios. <a href=\"https:\/\/easyaffiliate.com\/pt\/5-tools-to-help-you-create-banner-images-for-your-affiliate-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 ferramentas para ajudar voc\u00ea a criar imagens de banner para seus an\u00fancios de afiliados\">An\u00fancios de texto e de banner<\/a> estavam apenas come\u00e7ando a decolar, juntamente com o setor de afiliados. Em seguida, surgiram as redes de afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_and_Social_Media_Expansion_2010s\"><\/span>Expans\u00e3o da m\u00eddia m\u00f3vel e social (d\u00e9cada de 2010)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A d\u00e9cada de 2010 trouxe consigo uma revolu\u00e7\u00e3o na m\u00eddia m\u00f3vel e social que impactou profundamente o comportamento do consumidor e, por extens\u00e3o, as estrat\u00e9gias de marketing de afiliados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smartphone_Adoption\"><\/span>Ado\u00e7\u00e3o de smartphones <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O lan\u00e7amento do iPhone em 2007 e dos smartphones subsequentes transformou o acesso \u00e0 Internet e os h\u00e1bitos de consumo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para as pequenas empresas, isso significava garantir que o conte\u00fado de seus afiliados fosse otimizado para dispositivos m\u00f3veis a fim de proporcionar experi\u00eancias de usu\u00e1rio perfeitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A otimiza\u00e7\u00e3o m\u00f3vel tornou-se essencial para as campanhas de marketing de afiliados, com empresas como a Shopify fornecendo plataformas de com\u00e9rcio eletr\u00f4nico compat\u00edveis com dispositivos m\u00f3veis, permitindo que as pequenas empresas criassem facilmente lojas on-line para as quais os afiliados poderiam criar links.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Giants\"><\/span>Gigantes da m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Plataformas como Instagram e Facebook tornaram-se parte integrante da vida cotidiana, influenciando tudo, desde os h\u00e1bitos de consumo at\u00e9 a comunica\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Instagram, adquirido pelo Facebook em 2012, tornou-se uma pot\u00eancia no marketing de influ\u00eancia. O conte\u00fado visualmente atraente da plataforma era ideal para a promo\u00e7\u00e3o de produtos, e recursos como os Stories e, posteriormente, as Publica\u00e7\u00f5es com Op\u00e7\u00e3o de Compra, facilitaram aos afiliados a inclus\u00e3o de links diretos para os produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para o marketing de afiliados, a m\u00eddia social ofereceu uma maneira nova e mais pessoal de interagir com o p\u00fablico. <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/3-ways-to-use-influencer-marketing-in-your-affiliate-business\/\" title=\"3 maneiras de usar o marketing de influ\u00eancia em seu neg\u00f3cio de afiliados\">Marketing de influ\u00eancia<\/a>O marketing de afiliados, um desdobramento do marketing de afiliados, ganhou for\u00e7a \u00e0 medida que influenciadores com grande n\u00famero de seguidores come\u00e7aram a promover produtos e servi\u00e7os para seus p\u00fablicos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa mudan\u00e7a permitiu <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/\" title=\"Influenciador x comerciante de afiliados: O que \u00e9 melhor para seu programa de afiliados?\">pequenas empresas fazem parcerias com influenciadores<\/a>A empresa est\u00e1 se preparando para o mercado, aproveitando sua credibilidade e alcance para promover seus produtos de uma maneira mais atraente e envolvente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTubes_Role\"><\/span>O papel do YouTube<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lan\u00e7ado em 2005, o YouTube se tornou uma plataforma importante para o marketing de afiliados na d\u00e9cada de 2010. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criadores de conte\u00fado como Philip DeFranco e Casey Neistat dominaram a arte de integrar recomenda\u00e7\u00f5es de produtos em seus v\u00eddeos, oferecendo um novo formato de marketing de afiliados que era envolvente e persuasivo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Software_Innovations\"><\/span>Inova\u00e7\u00f5es em software de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O cen\u00e1rio do software de marketing de afiliados avan\u00e7ou significativamente, impulsionado pelas demandas de um mercado cada vez mais digital. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empresas como <a href=\"https:\/\/impact.com\/affiliate-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Raio de impacto<\/a> (criada em 2008) e <a href=\"https:\/\/partnerstack.com\/platform\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">PartnerStack<\/a> (lan\u00e7adas em 2015) t\u00eam estado na vanguarda, criando plataformas que oferecem ferramentas sofisticadas para o gerenciamento de programas de afiliados, recursos abrangentes de rastreamento e processos simplificados de pagamento. Essas inova\u00e7\u00f5es foram projetadas especificamente para atender \u00e0s exig\u00eancias din\u00e2micas do ambiente digital atual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse espa\u00e7o em evolu\u00e7\u00e3o, <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" title=\"\">Afiliado f\u00e1cil<\/a> surge como uma solu\u00e7\u00e3o de destaque, especialmente para pequenas empresas e <a href=\"https:\/\/wordpress.com\/sites\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress<\/a> usu\u00e1rios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reconhecido por sua interface amig\u00e1vel e integra\u00e7\u00e3o perfeita com o WordPress, o Easy Affiliate simplifica as complexidades da execu\u00e7\u00e3o de um programa de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele permite que os propriet\u00e1rios de pequenas empresas <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-program-for-ecommerce\/\" title=\"Como configurar um programa de afiliados para seu site de com\u00e9rcio eletr\u00f4nico\">configurar<\/a>, <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/\" title=\"\">gerenciar<\/a>e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/metrics-to-track-and-optimize\/\" title=\"\">trilha<\/a> seus pr\u00f3prios programas de afiliados diretamente do painel do WordPress, sem a necessidade de conhecimento t\u00e9cnico especializado.<\/p>\n\n\n\n<div id=\"ad-11591\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/pt\/ads\/post-setting-up-first-wp-affiliate-program\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Imagem do t\u00edtulo do blog mostrando um homem no laptop configurando o primeiro programa de afiliados no WordPress\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">O que diferencia o Easy Affiliate \u00e9 seu compromisso de fornecer um conjunto abrangente de ferramentas em uma \u00fanica plataforma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De tempo real <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/clicks-reporting\/\" title=\"\">relat\u00f3rios<\/a> e <a href=\"https:\/\/easyaffiliate.com\/pt\/features\/\" title=\"\">gerenciamento de afiliados<\/a> para <a href=\"https:\/\/easyaffiliate.com\/pt\/addons\/fraud-prevention\/\" title=\"\">preven\u00e7\u00e3o de fraudes<\/a> e solu\u00e7\u00f5es de pagamento integradas, o Easy Affiliate oferece um sistema robusto que atende \u00e0s necessidades diferenciadas das pequenas empresas que buscam alavancar o marketing de afiliados. Ao minimizar os obst\u00e1culos t\u00e9cnicos geralmente associados ao gerenciamento de programas de afiliados, o Easy Affiliate permite que os propriet\u00e1rios de pequenas empresas se concentrem mais no crescimento e menos nas tarefas administrativas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Affiliate_Marketing_Networks_Became_Popular\"><\/span>Por que as redes de marketing de afiliados se tornaram populares<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As primeiras redes de marketing de afiliados que foram lan\u00e7adas ao p\u00fablico surgiram em 1998 e ainda est\u00e3o em atividade. Se voc\u00ea \u00e9 um profissional de marketing de afiliados, provavelmente j\u00e1 ouviu falar sobre <a href=\"https:\/\/www.cj.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Jun\u00e7\u00e3o de comiss\u00f5es<\/a> ou <a href=\"https:\/\/www.clickbank.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Clickbank<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"939\" height=\"636\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage.png\" alt=\"A p\u00e1gina inicial do Clickbank.\" class=\"wp-image-4963\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage.png 939w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-300x203.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-768x520.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-210x142.png 210w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-399x270.png 399w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-156x106.png 156w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Nas mais de duas d\u00e9cadas que se passaram desde que surgiram, o conceito das redes de marketing de afiliados n\u00e3o mudou muito. As empresas geralmente pagam para se tornarem membros, e a rede promove seus produtos aos afiliados. Esses criadores de conte\u00fado, por sua vez, promovem os produtos para seus p\u00fablicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Hospedar seu programa de afiliados por conta pr\u00f3pria vs. usar uma rede de afiliados\">Redes de marketing de afiliados<\/a> transformaram completamente o mercado. Essas plataformas deram \u00e0s pequenas empresas a oportunidade de escalar sem o conhecimento t\u00e9cnico necess\u00e1rio para implementar um sistema de afiliados. Da mesma forma, elas proporcionaram aos afiliados a oportunidade de escolher quais produtos promover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ades\u00e3o a uma rede de afiliados proporcionou (e ainda proporciona) \u00e0s empresas os sistemas de rastreamento e pagamento de que precisavam para crescer. Desde que tenham um produto que as pessoas queiram, os afiliados podem ajud\u00e1-los a crescer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o marketing de afiliados gera <a href=\"https:\/\/www.luisazhou.com\/blog\/affiliate-marketing-statistics\/#:~:text=Affiliate%20marketing%20is%20a%20%2412%20billion%20industry%20worldwide\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">mais de 12 bilh\u00f5es de d\u00f3lares<\/a> globalmente a cada ano. Os afiliados geram mais de 16% das vendas de com\u00e9rcio eletr\u00f4nico em todo o mundo, tudo gra\u00e7as ao programa que William J. Tobin lan\u00e7ou h\u00e1 mais de 20 anos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados \u00e9 um setor em crescimento que n\u00e3o d\u00e1 sinais de parar. Independentemente de voc\u00ea ter um neg\u00f3cio on-line pequeno ou grande, lan\u00e7ar um programa de afiliados est\u00e1 mais f\u00e1cil do que nunca gra\u00e7as a ferramentas como <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" title=\"\">Afiliado f\u00e1cil<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para os afiliados, voc\u00ea pode escolher em quais programas ou redes deseja ingressar. <a href=\"https:\/\/easyaffiliate.com\/pt\/affiliate-marketing-audience\/\" title=\"\">Se voc\u00ea tiver um p\u00fablico<\/a> e se voc\u00ea sabe em quais tipos de produtos ou servi\u00e7os eles est\u00e3o interessados, o marketing de afiliados \u00e9 uma forma lucrativa de monetizar seu site ou sua presen\u00e7a nas redes sociais.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-normal-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/easyaffiliate.com\/pt\/docs-category\/getting-started\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px;background-color:#609d62\" target=\"_blank\" rel=\"noreferrer noopener\"> APRENDA &gt; Como configurar e usar o Easy Affiliate<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre a hist\u00f3ria do marketing de afiliados? Vamos conversar sobre isso na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Explore a evolu\u00e7\u00e3o das refer\u00eancias de base para o dom\u00ednio digital em nossa an\u00e1lise abrangente da hist\u00f3ria do marketing de afiliados.<\/p>","protected":false},"author":5215,"featured_media":11869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"This blog is dry as a stale biscuit and way too short! \r\n\r\nAlso it seems to be aimed at affiliate marketers. We need to centre it around what it does for businesses! E.g. in the Amazon section we wan to play up how Associates helped them become the big name they are today, and play down the fact it works for them because they're a big cheese. \r\n\r\nWe also need to add in the leap from affiliate networks to running your own affiliate program. This helps businesses like theirs pocket more of their profits and having more control over their Ts&Cs\r\n\r\nLet's make it an engaging read for small business owners!","footnotes":""},"categories":[416,132],"tags":[44,296],"class_list":["post-4961","post","type-post","status-publish","format-standard","has-post-thumbnail","category-affiliate-marketing","category-business","tag-affiliate-marketing","tag-history","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The history of affiliate marketing is longer than you might think. In this post, we sum up key moments to help you understand this highly effective strategy!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Rizza del Castillo\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"A Short History of Affiliate Marketing\" \/>\n\t\t<meta property=\"og:description\" content=\"We&#039;ll walk you through a short history of affiliate marketing from its inception to today, so you can be empowered with a better understanding of the business.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/pt\/blog\/history-affiliate-marketing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/04\/EA-A-History-of-Affiliate-Marketing-What-You-Should-Know.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/04\/EA-A-History-of-Affiliate-Marketing-What-You-Should-Know.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-04-11T07:39:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-07-31T16:46:55+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta 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