{"id":6842,"date":"2021-11-11T07:00:00","date_gmt":"2021-11-11T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=6842"},"modified":"2021-11-12T18:36:23","modified_gmt":"2021-11-12T18:36:23","slug":"ecommerce-small-business","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/ecommerce-small-business\/","title":{"rendered":"Como fazer com que sua pequena empresa entre no com\u00e9rcio eletr\u00f4nico (3 maneiras)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0447fcd680f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0447fcd680f\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ecommerce-small-business\/#Why_You_Might_Want_to_Take_Your_Small_Business_Online\" >Por que voc\u00ea pode querer colocar sua pequena empresa on-line&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ecommerce-small-business\/#How_to_Get_Your_Small_Business_Into_Ecommerce_3_Ways\" >Como fazer com que sua pequena empresa entre no com\u00e9rcio eletr\u00f4nico (3 maneiras)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ecommerce-small-business\/#1_Use_an_Ecommerce_WordPress_Plugin\" >1. Use um plug-in de com\u00e9rcio eletr\u00f4nico do WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ecommerce-small-business\/#WooCommerce_Rescources\" >Recursos do WooCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ecommerce-small-business\/#WooCommerce_Costs\" >Custos do WooCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ecommerce-small-business\/#2_Design_Your_Store_With_a_Page_Builder\" >2. Projete sua loja com um construtor de p\u00e1ginas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ecommerce-small-business\/#3_Create_a_Cross-Platform_Buy_Now_Button\" >3. Crie um bot\u00e3o Comprar agora entre plataformas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ecommerce-small-business\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Em 2020, <a href=\"https:\/\/www.statista.com\/topics\/871\/online-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">As vendas de varejo eletr\u00f4nico ultrapassaram $4,2 trilh\u00f5es<\/a>. Isso \u00e9 o suficiente para convencer qualquer empres\u00e1rio a se tornar on-line. No entanto, administrar uma empresa de com\u00e9rcio eletr\u00f4nico pode parecer um pouco assustador.<\/p>\n\n\n\n<p>Felizmente, h\u00e1 uma s\u00e9rie de ferramentas e plataformas criadas para ajudar as empresas a dar o salto para o com\u00e9rcio eletr\u00f4nico. Independentemente de seu or\u00e7amento ou de seus requisitos, temos certeza de que nossas principais op\u00e7\u00f5es podem ajudar a turbinar sua jornada digital.&nbsp;<\/p>\n\n\n\n<p>Nesta publica\u00e7\u00e3o, discutiremos por que voc\u00ea pode querer entrar no mundo do com\u00e9rcio eletr\u00f4nico. Em seguida, compartilharemos tr\u00eas maneiras de colocar sua pequena empresa on-line. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Take_Your_Small_Business_Online\"><\/span>Por que voc\u00ea pode querer colocar sua pequena empresa on-line&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os \u00faltimos anos t\u00eam sido desafiadores para as lojas f\u00edsicas, com a COVID-19 for\u00e7ando muitas lojas a fecharem suas portas. Como resultado, mais consumidores se voltaram para a Internet, e 2020 viu as compras on-line atingirem um <a href=\"https:\/\/www.criteo.com\/blog\/consumer-loyalty-trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recorde hist\u00f3rico<\/a>.<\/p>\n\n\n\n<p>Essa tend\u00eancia parece destinada a continuar, com <a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais de 2,14 bilh\u00f5es de pessoas<\/a> A previs\u00e3o \u00e9 de que as pessoas comprar\u00e3o bens e servi\u00e7os on-line em 2021. Com um p\u00fablico enorme (e crescente) de compradores on-line, agora pode ser o momento ideal para colocar sua pequena empresa no com\u00e9rcio eletr\u00f4nico.&nbsp;<\/p>\n\n\n\n<p>N\u00e3o vamos fingir que colocar sua empresa on-line \u00e9 f\u00e1cil. No entanto, existem v\u00e1rias ferramentas e plataformas que podem fornecer tudo o que voc\u00ea precisa para come\u00e7ar a promover seus produtos e <a href=\"https:\/\/blog.buynowplus.com\/2021\/06\/24\/accept-credit-card-payments-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">aceitar pagamentos com cart\u00e3o de cr\u00e9dito<\/a>.&nbsp;<\/p>\n\n\n\n<p>Ao comprar o software certo para seu neg\u00f3cio on-line, \u00e9 importante considerar seu p\u00fablico-alvo e suas necessidades. <\/p>\n\n\n\n<p>Em particular, voc\u00ea pode querer garantir que seus clientes possam pagar usando o gateway de sua prefer\u00eancia. Idealmente, recomendamos que voc\u00ea opte por um gateway de pagamento que tenha suporte global. <\/p>\n\n\n\n<p>Por exemplo, o <a href=\"https:\/\/blog.buynowplus.com\/2021\/05\/20\/create-buy-now-button-stripe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Portal de listras<\/a> \u00e9 <a href=\"https:\/\/stripe.com\/global\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dispon\u00edvel em 44 pa\u00edses<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe.jpg\" alt=\"A p\u00e1gina inicial do gateway do Stripe\" class=\"wp-image-6872\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe.jpg 1639w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe-300x165.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe-1024x563.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe-768x422.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe-1536x844.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe-258x142.jpg 258w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe-491x270.jpg 491w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe-1216x668.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/stripe-156x86.jpg 156w\" sizes=\"(max-width: 1639px) 100vw, 1639px\" \/><\/figure><\/div>\n\n\n\n<p>O or\u00e7amento \u00e9 outro fator importante. Para garantir um bom retorno sobre o investimento (ROI), \u00e9 inteligente considerar os custos extras associados \u00e0 manuten\u00e7\u00e3o desse software. <\/p>\n\n\n\n<p>Algumas ferramentas e plataformas auto-hospedadas exigir\u00e3o hospedagem, e as taxas de transa\u00e7\u00e3o tamb\u00e9m podem variar entre as diferentes solu\u00e7\u00f5es de com\u00e9rcio eletr\u00f4nico. <\/p>\n\n\n\n<p>Depois de lan\u00e7ar seu neg\u00f3cio on-line, voc\u00ea pode <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">configurar um programa de afiliados<\/a> para atingir um p\u00fablico mais amplo. <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nosso plug-in Easy Affiliate<\/a> torna esse processo muito f\u00e1cil. Trabalhar com influenciadores e blogueiros pode ajud\u00e1-lo a aumentar suas vendas e aumentar o reconhecimento da marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Your_Small_Business_Into_Ecommerce_3_Ways\"><\/span>Como fazer com que sua pequena empresa entre no com\u00e9rcio eletr\u00f4nico (3 maneiras)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Com uma receita global de varejo eletr\u00f4nico projetada para <a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">atingir $5,4 trilh\u00f5es em 2022<\/a>Por isso, n\u00e3o \u00e9 de surpreender que haja uma enorme demanda por plataformas de com\u00e9rcio eletr\u00f4nico. No entanto, \u00e0s vezes, o excesso de op\u00e7\u00f5es pode ser uma coisa ruim! <\/p>\n\n\n\n<p>Se estiver se sentindo sobrecarregado, aqui est\u00e3o algumas das maneiras mais eficazes de iniciar seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_an_Ecommerce_WordPress_Plugin\"><\/span><strong>1. Use um plug-in de com\u00e9rcio eletr\u00f4nico do WordPress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WooCommerce<\/a> \u00e9 um plug-in do WordPress <a href=\"https:\/\/easyaffiliate.com\/pt\/go\/shopify\/\" title=\"Link de Afiliado da Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">plataforma de com\u00e9rcio eletr\u00f4nico<\/a> que voc\u00ea pode usar para iniciar um <a href=\"https:\/\/easyaffiliate.com\/pt\/go\/shopify\/\" title=\"Link de Afiliado da Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">loja on-line<\/a> e comece a vender seus produtos imediatamente. Como a plataforma \u00e9 de c\u00f3digo aberto, \u00e9 muito f\u00e1cil personalizar seu site com extens\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"383\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage-1024x383.png\" alt=\"P\u00e1gina inicial do woocommerce\" class=\"wp-image-6840\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage-1024x383.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage-300x112.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage-768x287.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage-1536x575.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage-380x142.png 380w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage-722x270.png 722w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage-1216x455.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage-156x58.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/woocommerce-homepage.png 1700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Com <a href=\"https:\/\/easyaffiliate.com\/pt\/go\/woocommerce\/\" title=\"Link de afiliado do WooCommerce\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WooCommerce<\/a>voc\u00ea precisar\u00e1 adicionar a hospedagem do WordPress. Mas muitas empresas oferecem <a href=\"https:\/\/www.wpbeginner.com\/best-woocommerce-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hospedagem especializada em WooCommerce<\/a> planos, reduzindo significativamente o custo.<\/p>\n\n\n\n<p>Como um provedor de hospedagem oficial recomendado para WordPress e WooCommerce, <a href=\"https:\/\/memberpress.com\/go\/bluehost\" target=\"_blank\" rel=\"noreferrer noopener\">Bluehost<\/a> \u00e9 sua melhor aposta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-1024x458.png\" alt=\"P\u00e1gina inicial da Bluehost\" class=\"wp-image-7445\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-1024x458.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-300x134.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-768x343.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-1536x687.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-2048x916.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-318x142.png 318w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-604x270.png 604w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-1216x544.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-1832x819.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Best-Web-Hosting-156x70.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Para come\u00e7ar a usar o WooCommerce, voc\u00ea precisar\u00e1 primeiro instalar o plug-in e, em seguida, descobrir quais extens\u00f5es adicionar de acordo com suas necessidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WooCommerce_Rescources\"><\/span><strong>Recursos do WooCommerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Extens\u00f5es, plugins e servi\u00e7os expandem a funcionalidade do seu site WooCommerce de forma significativa, e h\u00e1 milhares de op\u00e7\u00f5es para escolher. Um \u00f3timo lugar para come\u00e7ar \u00e9 em <a href=\"https:\/\/memberpress.com\/go\/makewebbetter\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tornar a Web melhor<\/a>onde voc\u00ea encontrar\u00e1 uma grande cole\u00e7\u00e3o de plug-ins de marketing do WooCommerce.<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns itens obrigat\u00f3rios adicionais:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OptinMonster <\/a>- o software l\u00edder em otimiza\u00e7\u00e3o de convers\u00f5es<\/li><li><a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MonsterInsights <\/a>- O melhor plugin do Google Analytics para lojas de com\u00e9rcio eletr\u00f4nico<\/li><li><a href=\"https:\/\/memberpress.com\/go\/advancedcoupons\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cupons avan\u00e7ados<\/a> - um plug-in de cria\u00e7\u00e3o e gerenciamento de cupons<\/li><li><a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WPForms <\/a>- um plug-in de construtor de formul\u00e1rios f\u00e1cil de usar e avan\u00e7ado<\/li><li><a href=\"https:\/\/memberpress.com\/go\/wptangerine\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WP Tangerina <\/a>- um servi\u00e7o de manuten\u00e7\u00e3o e cria\u00e7\u00e3o de sites WordPress e WooCommerce<\/li><li><a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliado f\u00e1cil<\/a> - o melhor plug-in de cria\u00e7\u00e3o e gerenciamento de programas de afiliados para WooCommerce<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WooCommerce_Costs\"><\/span><strong>Custos do WooCommerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O gr\u00e1fico abaixo lhe dar\u00e1 uma boa ideia do custo anual para operar um site WooCommerce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"812\" height=\"535\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Untitled-documen.png\" alt=\"Custos estimados para operar um site de woocommerce\" class=\"wp-image-7446\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Untitled-documen.png 812w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Untitled-documen-300x198.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Untitled-documen-768x506.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Untitled-documen-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Untitled-documen-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Untitled-documen-156x103.png 156w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><figcaption>Custos estimados para operar um site de woocommerce<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, o custo pode variar de cerca de $110 a cerca de $1500 por ano, dependendo da escala de sua empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Design_Your_Store_With_a_Page_Builder\"><\/span><strong>2. Projete sua loja com um construtor de p\u00e1ginas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O BigCommerce \u00e9 um <a href=\"https:\/\/www.bigcommerce.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Software como servi\u00e7o (SaaS) hospedado<\/a> Solu\u00e7\u00e3o. Voc\u00ea pode usar essa plataforma de com\u00e9rcio eletr\u00f4nico para vender um n\u00famero ilimitado de produtos digitais e f\u00edsicos, bem como servi\u00e7os profissionais:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--1024x571.png\" alt=\"Voc\u00ea pode iniciar sua pr\u00f3pria pequena empresa de com\u00e9rcio eletr\u00f4nico usando o BigCommerce.\" class=\"wp-image-6846\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--1024x571.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--300x167.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--768x428.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--1536x856.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--2048x1142.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--255x142.png 255w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--484x270.png 484w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--1216x678.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--1832x1021.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/bigcommerce-saas-ecommerce--156x87.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Com o BigCommerce, voc\u00ea projetar\u00e1 e desenvolver\u00e1 sua loja usando o construtor de p\u00e1ginas da empresa. Isso permite que voc\u00ea arraste e solte elementos em suas p\u00e1ginas e personalize seu conte\u00fado para refletir sua marca. <\/p>\n\n\n\n<p>Embora o BigCommerce se concentre na facilidade de uso, voc\u00ea tamb\u00e9m pode usar o construtor de p\u00e1ginas para acessar e editar os arquivos de modelo da sua loja. Isso \u00e9 perfeito para usu\u00e1rios mais avan\u00e7ados.&nbsp;<\/p>\n\n\n\n<p><strong>Principais recursos<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.bigcommerce.com\/blog\/automatic-image-optimization\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Otimiza\u00e7\u00e3o automatizada de imagens<\/a>&nbsp;<\/li><li>A op\u00e7\u00e3o de personalizar sua loja com uma variedade de <a href=\"https:\/\/www.bigcommerce.com\/theme-store\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">modelos gratuitos e pagos<\/a><\/li><li>Integra\u00e7\u00e3o com <a href=\"https:\/\/www.bigcommerce.com\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">65 solu\u00e7\u00f5es de pagamento on-line<\/a>&nbsp;<\/li><li>A capacidade de ajustar o CSS e o HTML da plataforma<\/li><\/ul>\n\n\n\n<p><strong>Pre\u00e7os:<\/strong> As assinaturas do BigCommerce come\u00e7am em $29,95 por m\u00eas. Voc\u00ea tamb\u00e9m pode se inscrever para uma avalia\u00e7\u00e3o gratuita de um m\u00eas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_a_Cross-Platform_Buy_Now_Button\"><\/span><strong>3. Crie um bot\u00e3o Comprar agora entre plataformas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para alcan\u00e7ar o <a href=\"https:\/\/blog.buynowplus.com\/2021\/06\/03\/optimize-buy-now-buttons\/\" target=\"_blank\" rel=\"noreferrer noopener\">melhor ROI poss\u00edvel<\/a>Se voc\u00ea tem um site de com\u00e9rcio eletr\u00f4nico, deseja aumentar as vendas e, ao mesmo tempo, minimizar seus custos operacionais. Quando se trata de com\u00e9rcio eletr\u00f4nico, muitas vezes \u00e9 poss\u00edvel aumentar suas convers\u00f5es <a href=\"https:\/\/blog.buynowplus.com\/2021\/04\/01\/boost-your-sales-by-reducing-friction\/\" target=\"_blank\" rel=\"noreferrer noopener\">simplificando o processo de compra<\/a>.&nbsp;<\/p>\n\n\n\n<p>Cada etapa adicional entre o cliente e sua empresa <em>pagamento confirmado<\/em> A tela \u00e9 outra oportunidade para que essa pessoa mude de ideia. Talvez isso explique por que <a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">por volta de 88%<\/a> dos carrinhos de compras on-line acabam sendo abandonados.<\/p>\n\n\n\n<p>Voc\u00ea pode usar o <a href=\"https:\/\/buynowplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">servi\u00e7o gratuito Buy Now Plus<\/a> para gerar um bot\u00e3o comprar agora e come\u00e7ar a aceitar pagamentos com cart\u00e3o de cr\u00e9dito por meio do popular gateway de pagamento Stripe. <\/p>\n\n\n\n<p>Esses bot\u00f5es simplificam o processo de compra, permitindo que os clientes acessem o checkout com um \u00fanico clique:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1024x401.png\" alt=\"Coloque sua pequena empresa no com\u00e9rcio eletr\u00f4nico, usando um servi\u00e7o como o Buy Now Plus.\" class=\"wp-image-6847\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1024x401.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-300x118.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-768x301.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1536x602.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-2048x802.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-362x142.png 362w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-689x270.png 689w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1216x476.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1832x718.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-156x61.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Quando se trata de despesas, seu site t\u00edpico representa um grande investimento financeiro. Gra\u00e7as ao Buy Now Plus, voc\u00ea pode administrar um neg\u00f3cio de com\u00e9rcio eletr\u00f4nico bem-sucedido sem precisar criar um site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-1024x458.png\" alt=\"O painel de controle do Buy Now Plus.\" class=\"wp-image-6848\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-1024x458.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-300x134.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-768x343.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-1536x687.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-2048x916.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-318x142.png 318w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-604x270.png 604w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-1216x544.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-1832x819.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/08\/buy-now-dashboard-156x70.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Usando esse servi\u00e7o, voc\u00ea pode adicionar um bot\u00e3o comprar agora ao seu <a href=\"https:\/\/blog.buynowplus.com\/2021\/06\/30\/sell-anything-from-anywhere\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas de e-mail<\/a>compartilhe-os por meio de seu <a href=\"https:\/\/blog.buynowplus.com\/2021\/06\/10\/social-media-buy-buttons\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociais<\/a>ou publique-os em qualquer local que aceite texto - n\u00e3o \u00e9 necess\u00e1rio um site.<\/p>\n\n\n\n<p><strong>Principais recursos<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ele permite que voc\u00ea crie seu primeiro bot\u00e3o comprar agora em poucos minutos.&nbsp;<\/li><li>Ele suporta pagamentos recorrentes.<\/li><li>Ele foi desenvolvido com base na plataforma robusta e segura do Stripe.<\/li><li>Ele tem um checkout totalmente personaliz\u00e1vel.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Pre\u00e7o:<\/strong> <a href=\"https:\/\/buynowplus.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\">Inscri\u00e7\u00e3o gratuita<\/a>. O Buy Now Plus adiciona uma taxa m\u00ednima de 2% para cada venda, al\u00e9m das taxas do Stripe.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00e3o \u00e9 f\u00e1cil colocar sua pequena empresa no com\u00e9rcio eletr\u00f4nico. Entretanto, com a tecnologia certa \u00e0 sua disposi\u00e7\u00e3o, voc\u00ea poder\u00e1 passar rapidamente pelos primeiros est\u00e1gios e come\u00e7ar a colher os frutos em pouco tempo.&nbsp;<\/p>\n\n\n\n<p>Nesta postagem, analisamos tr\u00eas maneiras eficazes de colocar sua pequena empresa on-line:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Obtenha um plug-in de com\u00e9rcio eletr\u00f4nico para WordPress, como <a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WooCommerce<\/a>.\u00a0\u00a0\u00a0<\/li><li>Projete sua loja, usando o construtor de p\u00e1ginas por <a href=\"https:\/\/www.bigcommerce.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BigCommerce<\/a>.\u00a0<\/li><li>Crie um bot\u00e3o \"compre agora\" para v\u00e1rias plataformas usando um servi\u00e7o como o <a href=\"https:\/\/buynowplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compre agora mais<\/a>.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre as ferramentas de com\u00e9rcio eletr\u00f4nico mencionadas neste post? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>In 2020, e-retail sales passed $4.2 trillion. This is enough to convince any entrepreneur to move online. However, running an ecommerce business can seem a little daunting. Fortunately, there is a range of tools and platforms designed to help companies make the leap to ecommerce. Regardless of your budget or requirements, we\u2019re confident that our [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[366,345,118],"class_list":{"0":"post-6842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-ecommerce","9":"tag-how-to","10":"tag-small-business","11":"entry"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts\/6842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/comments?post=6842"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts\/6842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/media\/7435"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/media?parent=6842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/categories?post=6842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/tags?post=6842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}