{"id":7101,"date":"2023-07-11T05:00:00","date_gmt":"2023-07-11T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7101"},"modified":"2024-07-31T16:47:00","modified_gmt":"2024-07-31T16:47:00","slug":"affiliate-marketing-kpis","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/","title":{"rendered":"5 KPIs de marketing de afiliados que voc\u00ea PRECISA conhecer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e3ffa77611\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e3ffa77611\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Getting_Up_to_Speed_with_UTM_Tracking_for_Affiliate_Marketing_KPIs\" >Acelerando o rastreamento de UTM para KPIs de marketing de afiliados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#A_Closer_Look_at_UTM_Parameters\" >Um olhar mais atento aos par\u00e2metros de UTM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#5_Affiliate_Marketing_KPIs_You_Need_To_Monitor\" >5 KPIs de marketing de afiliados que voc\u00ea precisa monitorar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#1_Top_Performing_Affiliates\" >1. Afiliados com melhor desempenho\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#2_Top_Performing_Campaigns\" >2. Campanhas com melhor desempenho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#3_Click_Traffic\" >3. Clique em Tr\u00e1fego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#4_Sales\" >4. Vendas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#5_Conversion_Rates\" >5. Taxas de convers\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#6_Leads\" >6. Leads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Do_I_Need_To_Manually_Add_UTM_Parameters_to_My_Affiliate_Links\" >Preciso adicionar manualmente par\u00e2metros UTM aos meus links de afiliados?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Why_is_this_a_big_deal\" >Por que isso \u00e9 importante?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Enabling_UTM_Tracking_In_Easy_Affiliate\" >Como ativar o rastreamento UTM no Easy Affiliate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Affiliate_Marketing_Data_Analysis_Optimization\" >An\u00e1lise e otimiza\u00e7\u00e3o de dados de marketing de afiliados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Empower_Top_Performers\" >Capacitar os melhores desempenhos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Improve_Conversion_Rates\" >Melhorar as taxas de convers\u00e3o\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Develop_High-Impact_Campaigns\" >Desenvolver campanhas de alto impacto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Quality_Traffic_Over_Quantity\" >Tr\u00e1fego de qualidade acima da quantidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#Keep_an_Eye_on_Profits\" >Fique de olho nos lucros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/#%E2%80%8B%E2%80%8BSummary\" >Resumo<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados \u00e9 o seu caminho de baixo risco para um mercado repleto de clientes. Pagar apenas quando se conquista novos clientes? \u00c9 o sonho de qualquer profissional de marketing!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, para realmente aproveitar ao m\u00e1ximo sua estrat\u00e9gia de marketing de afiliados, voc\u00ea precisa ficar de olho em seus KPIs (Key Performance Indicators, indicadores-chave de desempenho).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sem rastrear esses sinais, talvez voc\u00ea nunca consiga <strong>Aproveite o incr\u00edvel potencial de seu programa de afiliados.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por mais essenciais que sejam, o rastreamento dos KPIs do marketing de afiliados pode, \u00e0s vezes, deixar at\u00e9 mesmo os profissionais de marketing experientes sem saber o que fazer. Mas fiquem atentos, pois temos a resposta...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rastreamento UTM.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea \u00e9 um profissional do Google Analytics, provavelmente j\u00e1 conhece um pouco sobre o rastreamento de UTM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se n\u00e3o, n\u00e3o se preocupe, n\u00f3s lhe daremos informa\u00e7\u00f5es detalhadas, ilustraremos como funciona e <strong>destacar os principais KPIs<\/strong> que voc\u00ea pode obter com isso. Esses insights o capacitar\u00e3o a acelerar sua estrat\u00e9gia de afiliados e lev\u00e1-la a novos patamares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prepare-se para levar a s\u00e9rio os KPIs de marketing de afiliados e <strong>potencializar sua estrat\u00e9gia de afiliados.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos pisar nele!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif.webp\" alt=\"GIF de carro r\u00e1pido\" class=\"wp-image-10709\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif.webp 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-300x300.webp 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-150x150.webp 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-142x142.webp 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-270x270.webp 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/step-on-it-gif-156x156.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Up_to_Speed_with_UTM_Tracking_for_Affiliate_Marketing_KPIs\"><\/span>Acelerando o rastreamento de UTM para KPIs de marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 clicou em um link de afiliado, provavelmente notou um monte de palavras no final do URL.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg\" alt=\"Exemplo de par\u00e2metros UTM\" class=\"wp-image-10710\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-300x50.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-768x128.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-18x3.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-524x87.jpg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-156x26.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Observe com mais aten\u00e7\u00e3o e voc\u00ea ver\u00e1 as letras \"utm\" repetidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UTMs<\/strong>ou <strong>M\u00f3dulos de rastreamento do Urchin<\/strong>s\u00e3o c\u00f3digos simples adicionados ao final de sua URL para <strong>rastrear alguns dados cr\u00edticos sobre os visitantes de seu site<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode ver <strong>a qual campanha eles est\u00e3o respondendo<\/strong>, o <strong>plataforma de onde vieram,<\/strong> ou o <strong>conte\u00fado preciso<\/strong> que despertaram seu interesse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Closer_Look_at_UTM_Parameters\"><\/span>Um olhar mais atento aos par\u00e2metros de UTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-1024x576.jpg\" alt=\"Google Analytics no laptop\" class=\"wp-image-10718\" width=\"680\" height=\"382\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-1024x576.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-300x169.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-768x432.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-18x10.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-253x142.jpg 253w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-480x270.jpg 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-1216x684.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop-156x88.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Google-Analytics-on-laptop.jpg 1480w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/neilpatel.com\/blog\/the-ultimate-guide-to-using-utm-parameters\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Par\u00e2metros UTM<\/a> s\u00e3o fornecidas em diversas varia\u00e7\u00f5es, cada uma atuando como um ponto de refer\u00eancia que aponta para uma informa\u00e7\u00e3o diferente sobre seu tr\u00e1fego. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir o que significa cada par\u00e2metro UTM de um link de afiliado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9dio (utm_medium): <\/strong>Isso informa a qual afiliado o link pertence.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonte (utm_source):<\/strong> Isso informa o dom\u00ednio do site em que o link de afiliado foi clicado.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campanha (utm_campaign):<\/strong> Se o seu afiliado estiver usando um link de um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/make-effective-creatives-affiliates\/\"><strong>Criativo<\/strong><\/a><strong> <\/strong>(um link de texto ou banner que voc\u00ea criou usando o Easy Affiliate) ele aparecer\u00e1 aqui com o nome da campanha que voc\u00ea criou (por exemplo, summer-sale).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conte\u00fado (utm_content):<\/strong> Isso pode ajud\u00e1-lo a diferenciar diferentes links dentro da mesma campanha.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o rastreamento de UTM \u00e9 um <strong>caracter\u00edstica integral de <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Analytics<\/a><\/strong>para rastrear o tr\u00e1fego do site e o desempenho da campanha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao aproveitar o rastreamento de UTM, o Google Analytics pode nos dar uma vis\u00e3o detalhada de&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>de onde vem o tr\u00e1fego<\/strong><\/li>\n\n\n\n<li><strong>quais campanhas de marketing est\u00e3o gerando o maior engajamento<\/strong><\/li>\n\n\n\n<li><strong>qual conte\u00fado est\u00e1 repercutindo em seu p\u00fablico<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Em outras palavras, ele lhe d\u00e1 uma <strong>Vis\u00e3o de 360 graus<\/strong> do desempenho da sua estrat\u00e9gia de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse n\u00edvel de detalhamento \u00e9 particularmente \u00fatil no marketing de afiliados, por raz\u00f5es \u00f3bvias. Voc\u00ea pode obter dados sobre as estrat\u00e9gias e o desempenho dos seus afiliados e descobrir qual conte\u00fado espec\u00edfico no site de um afiliado gera mais tr\u00e1fego ou convers\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse insight pode ajud\u00e1-lo a trabalhar com seus afiliados para ajustar a estrat\u00e9gia de conte\u00fado deles, concentrando-se no que funciona melhor para o seu p\u00fablico, e aumentar a taxa de sucesso do seu programa de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em outras palavras, <strong>Os par\u00e2metros UTM s\u00e3o a chave para rastrear KPIs de marketing de afiliados<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Affiliate_Marketing_KPIs_You_Need_To_Monitor\"><\/span>5 KPIs de marketing de afiliados que voc\u00ea precisa monitorar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com seus par\u00e2metros UTM \u00e0 m\u00e3o, voc\u00ea est\u00e1 pronto para percorrer a emocionante paisagem de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">marketing de afiliados<\/a> KPIs. Aqui est\u00e3o os sinais que voc\u00ea pode rastrear no Google Analytics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"832\" height=\"832\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs.jpg\" alt=\"KPIs de marketing de afiliados\" class=\"wp-image-10715\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs.jpg 832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-300x300.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-150x150.jpg 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-768x768.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-12x12.jpg 12w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-142x142.jpg 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-270x270.jpg 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-684x684.jpg 684w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/EA-KPIs-156x156.jpg 156w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Top_Performing_Affiliates\"><\/span>1. Afiliados com melhor desempenho\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 o seu quadro de classifica\u00e7\u00e3o. Ele mostra quem est\u00e1 se destacando e quem precisa melhorar o desempenho. Com o rastreamento UTM, voc\u00ea pode identificar quais afiliados est\u00e3o na lideran\u00e7a em termos de gera\u00e7\u00e3o de tr\u00e1fego e convers\u00f5es, o que ajuda voc\u00ea a se concentrar no que realmente funciona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se os blogueiros de atividades ao ar livre est\u00e3o gerando mais convers\u00f5es para seu equipamento de camping do que os influenciadores de estilo de vida em geral, isso indica que voc\u00ea deve recrutar mais desses entusiastas de atividades ao ar livre para otimizar sua rede de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao reconhecer esse padr\u00e3o, voc\u00ea pode se concentrar em direcionar sua colabora\u00e7\u00e3o com os afiliados que t\u00eam maior probabilidade de aumentar as vendas do produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode usar essas informa\u00e7\u00f5es para recompensar e incentivar ainda mais os funcion\u00e1rios com melhor desempenho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Top_Performing_Campaigns\"><\/span>2. Campanhas com melhor desempenho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Que <a href=\"https:\/\/www.monsterinsights.com\/docs\/how-to-create-campaign-urls-with-utm-codes-in-monsterinsights\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">campanhas<\/a> que sempre geram altas taxas de cliques e convers\u00f5es? Com o rastreamento de UTM, voc\u00ea pode identificar facilmente esses participantes mais valiosos e usar essas informa\u00e7\u00f5es para informar iniciativas futuras.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode descobrir que os banners geram mais tr\u00e1fego ou que as promo\u00e7\u00f5es com temas de feriados superam consistentemente outras campanhas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Click_Traffic\"><\/span>3. Clique em Tr\u00e1fego<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"640\" height=\"456\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report.jpg\" alt=\"relat\u00f3rio mensal de vendas\" class=\"wp-image-6041\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report.jpg 640w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-300x214.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-199x142.jpg 199w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-379x270.jpg 379w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/11\/sales-report-156x111.jpg 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 o batimento card\u00edaco de seu <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/saas-affiliate-marketing-examples\/\"  data-wpil-monitor-id=\"33\">programa de marketing de afiliados<\/a>mostrando o volume de usu\u00e1rios interessados em seu conte\u00fado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As estat\u00edsticas de tr\u00e1fego de cliques lhe d\u00e3o uma vis\u00e3o geral de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noopener\" title=\"\">quantos clientes potenciais seus afiliados est\u00e3o direcionando para o seu site<\/a>. Mais cliques geralmente significam mais oportunidades de convers\u00e3o, portanto, manter o controle sobre isso \u00e9 crucial para sua estrat\u00e9gia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sales\"><\/span>4. Vendas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 a sua dan\u00e7a da vit\u00f3ria! Cada venda \u00e9 uma prova concreta do sucesso da sua estrat\u00e9gia de afiliados. O rastreamento UTM permite que voc\u00ea atribua cada venda ao afiliado correto, para que voc\u00ea possa dar os parab\u00e9ns a quem merece.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Conversion_Rates\"><\/span>5. Taxas de convers\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-1024x505.jpg\" alt=\"A m\u00e3o girando o bot\u00e3o de otimiza\u00e7\u00e3o at\u00e9 100% e o mostrador indicando as m\u00e9tricas da taxa de convers\u00e3o. Conceito de CRO. Imagem composta entre uma fotografia de m\u00e3o e um fundo 3D.\" class=\"wp-image-4877\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-1024x505.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-300x148.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-768x379.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-288x142.jpg 288w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-548x270.jpg 548w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-1216x600.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396-156x77.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-836574396.jpg 1458w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Essa m\u00e9trica \u00e9 \u00fatil para mostrar qual conte\u00fado do afiliado \u00e9 mais eficiente para transformar interesse em vendas. <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noopener\" title=\"taxas de convers\u00e3o\">Taxas de convers\u00e3o<\/a> s\u00e3o um indicador de quais afiliados dominam a arte da persuas\u00e3o.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar essas informa\u00e7\u00f5es para fornecer feedback aos afiliados com baixo desempenho, ajudando-os a melhorar seu desempenho e, portanto, sua comiss\u00e3o. \u00c9 uma situa\u00e7\u00e3o em que todos saem ganhando!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Leads\"><\/span>6. Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que seu objetivo final \u00e9 obter mais vendas, mas h\u00e1 alguns cen\u00e1rios em que o rastreamento de leads \u00e9 um indicador melhor do desempenho do afiliado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso ocorre principalmente nos est\u00e1gios iniciais do seu funil de marketing ou quando voc\u00ea est\u00e1 comercializando um produto\/servi\u00e7o complexo ou de alto valor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, o rastreamento de leads \u00e9 mais informativo nos casos em que a compra final leva tempo, como a compra de um carro ou de um software empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses KPIs s\u00e3o marcadores de estrada inestim\u00e1veis que o orientam em dire\u00e7\u00e3o \u00e0s suas metas. Com o rastreamento de UTM, todas essas estat\u00edsticas est\u00e3o facilmente dispon\u00edveis no Google Analytics.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_I_Need_To_Manually_Add_UTM_Parameters_to_My_Affiliate_Links\"><\/span>Preciso adicionar manualmente par\u00e2metros UTM aos meus links de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com a Easy Affiliate, essa resposta \u00e9 um sonoro \"N\u00e3o!\".<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme.jpeg\" alt=\"bug bunny no meme\" class=\"wp-image-10711\" width=\"399\" height=\"399\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme.jpeg 628w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-300x300.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-150x150.jpeg 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-12x12.jpeg 12w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-142x142.jpeg 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-270x270.jpeg 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/bug-bunny-no-meme-156x156.jpeg 156w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dizer<em> Sionara<\/em> para a tediosa tarefa de adicionar manualmente par\u00e2metros UTM aos seus links de afiliados. Acreditamos em facilitar sua vida, n\u00e3o em lhe dar tarefas extras!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Easy Affiliate ir\u00e1 <strong>anexar automaticamente UTMs a seus links de afiliados <\/strong>desde que voc\u00ea tenha ativado o rastreamento UTM nas configura\u00e7\u00f5es do Easy Affiliate.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 preciso mais perder tempo ajustando links ou se preocupar com erros. Basta sentar, relaxar e deixar que a Easy Affiliate fa\u00e7a o trabalho pesado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_this_a_big_deal\"><\/span>Por que isso \u00e9 importante?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nem todas as ferramentas de programas de afiliados oferecem esse recurso<\/strong>. Sem isso, voc\u00ea ter\u00e1 que adicionar manualmente os par\u00e2metros UTM a cada link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine a execu\u00e7\u00e3o de v\u00e1rias campanhas com potencialmente centenas de afiliados. <strong>S\u00e3o muitos links mesmo!<\/strong> O processo pode rapidamente se tornar demorado, complexo e, sejamos sinceros, bastante desgastante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Easy Affiliate, voc\u00ea n\u00e3o precisar\u00e1 mais se preocupar com essa tarefa mon\u00f3tona. Nosso objetivo \u00e9 ajudar voc\u00ea a otimizar suas opera\u00e7\u00f5es e tornar o marketing de afiliados algo muito simples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enabling_UTM_Tracking_In_Easy_Affiliate\"><\/span>Como ativar o rastreamento UTM no Easy Affiliate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No painel do WordPress, v\u00e1 para<strong> Afiliado f\u00e1cil<\/strong> &gt; <strong>Configura\u00e7\u00f5es<\/strong> &gt; <strong>Guia Geral<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role para baixo at\u00e9 a se\u00e7\u00e3o <strong>Links <\/strong>se\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clique no controle deslizante para ativar o <strong>Rastreamento de links de afiliados UTM<\/strong> op\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 realmente t\u00e3o simples quanto isso!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Data_Analysis_Optimization\"><\/span>An\u00e1lise e otimiza\u00e7\u00e3o de dados de marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-1024x576.jpg\" alt=\"Duas pessoas analisando dados de marketing de afiliados com o Google Analytics\" class=\"wp-image-10719\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-1024x576.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-300x169.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-768x432.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-18x10.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-253x142.jpg 253w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-480x270.jpg 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-1216x684.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics-156x88.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Workers-looking-at-Google-Analytics.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que os KPIs do seu marketing de afiliados foram monitorados e relatados, \u00e9 hora de aproveitar essas informa\u00e7\u00f5es para otimizar seu programa de afiliados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o algumas dicas pr\u00e1ticas sobre como aproveitar seus KPIs para otimizar o programa:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empower_Top_Performers\"><\/span>Capacitar os melhores desempenhos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se determinados afiliados estiverem sempre no topo de sua tabela de classifica\u00e7\u00e3o em termos de vendas ou convers\u00f5es, invista mais tempo e recursos nesses relacionamentos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles j\u00e1 demonstraram ter um talento especial para envolver seu p\u00fablico-alvo. Capacite-os com campanhas exclusivas, ofere\u00e7a incentivos especiais ou simplesmente aprenda mais sobre as t\u00e9cnicas de sucesso que eles utilizam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a Easy Affiliate, recompensar os afiliados de melhor desempenho com uma taxa de comiss\u00e3o especial \u00e9 t\u00e3o simples quanto <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/how-to-pay-some-affiliates-different-commissions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">permitindo a <strong>Substitui\u00e7\u00e3o da Comiss\u00e3o<\/strong> recurso<\/a> e adicionando os detalhes relevantes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-1024x473.png\" alt=\"Configura\u00e7\u00e3o de taxas de comiss\u00e3o espec\u00edficas do usu\u00e1rio\" class=\"wp-image-7106\" width=\"768\" height=\"355\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-1024x473.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-300x139.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-768x355.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-307x142.png 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-584x270.png 584w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-1216x562.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions-156x72.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/user-specific-commissions.png 1261w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode considerar <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">configura\u00e7\u00e3o de n\u00edveis de comiss\u00e3o de afiliados<\/a> para recompensar seus afiliados mais bem-sucedidos e incentivar a produtividade cont\u00ednua.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_Conversion_Rates\"><\/span>Melhorar as taxas de convers\u00e3o\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analise as estrat\u00e9gias usadas pelos afiliados com altas taxas de convers\u00e3o. Que tipo de conte\u00fado, linguagem ou promo\u00e7\u00f5es eles est\u00e3o empregando? Compartilhe essas percep\u00e7\u00f5es com os afiliados de baixo desempenho e ajude-os a aumentar suas taxas de convers\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_High-Impact_Campaigns\"><\/span>Desenvolver campanhas de alto impacto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"760\" height=\"459\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads.jpg\" alt=\"Cria\u00e7\u00e3o de links e banners\" class=\"wp-image-6038\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads.jpg 760w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-300x181.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-235x142.jpg 235w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-447x270.jpg 447w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/01\/banner-ads-156x94.jpg 156w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Suas campanhas anteriores bem-sucedidas fornecem um modelo para estrat\u00e9gias futuras. Identifique os principais elementos que as tornaram eficazes - foi uma oferta promocional exclusiva, uma chamada para a\u00e7\u00e3o convincente ou uma \u00e9poca espec\u00edfica do ano?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Replique esses elementos bem-sucedidos em suas campanhas futuras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Traffic_Over_Quantity\"><\/span>Tr\u00e1fego de qualidade acima da quantidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora um alto volume de cliques seja positivo, o que realmente importa \u00e9 a convers\u00e3o desses cliques em vendas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use seus dados UTM para identificar quais tipos de conte\u00fado ou campanhas est\u00e3o gerando tr\u00e1fego de qualidade que converte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incentive seus afiliados a criar mais desse conte\u00fado de alta convers\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_an_Eye_on_Profits\"><\/span>Fique de olho nos lucros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-1024x683.jpg\" alt=\"Vendas on-line\" class=\"wp-image-10721\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-1024x683.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-300x200.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-768x512.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-213x142.jpg 213w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-405x270.jpg 405w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-1026x684.jpg 1026w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516-156x104.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/iStock-1428709516.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fique de olho em seus KPIs de vendas e receita. Se voc\u00ea notar vendas altas, mas receita abaixo do esperado, considere revisar o pre\u00e7o do produto ou a estrutura de comiss\u00f5es de afiliados para aumentar a lucratividade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que o objetivo final do acompanhamento e da an\u00e1lise dos KPIs do marketing de afiliados \u00e9 continuar ajustando e aprimorando sua estrat\u00e9gia e impulsionar o sucesso do seu programa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que voc\u00ea analisar os dados, ter\u00e1 uma compreens\u00e3o mais profunda do que funciona melhor para o seu neg\u00f3cio e p\u00fablico espec\u00edficos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continue fazendo perguntas, mantenha a curiosidade e deixe que os dados orientem sua tomada de decis\u00f5es!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%8B%E2%80%8BSummary\"><\/span>Resumo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o est\u00e1 acompanhando seus KPIs de marketing de afiliados, est\u00e1 tateando no escuro, sem ter a menor no\u00e7\u00e3o do verdadeiro desempenho da sua estrat\u00e9gia de marketing de afiliados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, com as estat\u00edsticas corretas em m\u00e3os, voc\u00ea pode aprimorar seu jogo de marketing, otimizando sua estrat\u00e9gia para aproveitar totalmente o poder de seus afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E lembre-se: afiliados bem-sucedidos s\u00e3o afiliados felizes. Quando veem resultados concretos e comiss\u00f5es satisfat\u00f3rias, eles ficam motivados a continuar promovendo seus produtos ou servi\u00e7os. \u00c9 uma situa\u00e7\u00e3o em que todos saem ganhando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveitando o recurso de acompanhamento UTM do Easy Affiliate, monitorar a efic\u00e1cia das suas estrat\u00e9gias fica mais f\u00e1cil do que nunca! Aqui est\u00e1 uma breve recapitula\u00e7\u00e3o dos KPIs de marketing de afiliados que voc\u00ea pode come\u00e7ar a acompanhar hoje mesmo com o Google Analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Afiliados com melhor desempenho<\/li>\n\n\n\n<li>Campanhas de melhor desempenho<\/li>\n\n\n\n<li>Tr\u00e1fego de cliques<\/li>\n\n\n\n<li>Vendas<\/li>\n\n\n\n<li>Taxas de convers\u00e3o<\/li>\n\n\n\n<li>Leads<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Com esses insights na ponta dos dedos, voc\u00ea pode otimizar seu programa de marketing de afiliados para refor\u00e7ar sua estrat\u00e9gia, melhorar seu relacionamento com os afiliados e aumentar seu sucesso geral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e3o \u00e9 atualmente um usu\u00e1rio do Easy Affiliate?<\/strong> <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/make-the-switch-from-affiliatewp-to-easy-affiliate-with-video\/\" title=\"\">Fa\u00e7a a mudan\u00e7a hoje mesmo<\/a> e experimente a facilidade do rastreamento automatizado de UTM para seu marketing de afiliados com o <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>J\u00e1 faz parte da fam\u00edlia Easy Affiliate?<\/strong> Certifique-se de ativar o rastreamento UTM em suas configura\u00e7\u00f5es para aproveitar ao m\u00e1ximo esses benef\u00edcios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Easy Affiliate, estamos aqui para tornar o acompanhamento dos KPIs do marketing de afiliados simples, intuitivo e eficaz. Vamos transformar seu programa de afiliados em um grande sucesso juntos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto para acelerar seu programa de afiliados? Registre-se no Easy Affiliate hoje mesmo. Seus KPIs v\u00e3o lhe agradecer!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tem alguma d\u00favida sobre a quais KPIs de marketing de afiliados voc\u00ea deve prestar aten\u00e7\u00e3o? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. E n\u00e3o se esque\u00e7a de se inscrever<\/strong> acesse nosso blog para obter mais dicas sobre como aproveitar ao m\u00e1ximo seu programa de afiliados.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing is your low-risk ticket to a customer-rich destination. Paying only when new customers are secured? It&#8217;s a marketer&#8217;s dream!&nbsp; But to really make the most of your affiliate marketing strategy, you need to keep a keen eye on your KPIs (Key Performance Indicators).&nbsp; Without tracking these signposts, you may never fully tap into [&hellip;]<\/p>\n","protected":false},"author":4600,"featured_media":10723,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wjq4vzah9rk0\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"j8ttqaki8yg0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"si6h17g1yz40\",\"gpn58teazkg0\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"","_strive_post_notes":"KW: Affiliate marketing KPIs\r\n\r\nThe purpose of this email is to introduce UTM tracking and all of its benefits\r\nKW: Affiliate marketing data analysis","footnotes":""},"categories":[314],"tags":[44,372,244],"class_list":["post-7101","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tutorials","tag-affiliate-marketing","tag-ho-to","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Knowing which affiliate marketing KPIs to pay extra attention to can make a huge difference in your business. 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