{"id":7116,"date":"2021-12-14T07:00:00","date_gmt":"2021-12-14T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7116"},"modified":"2024-09-13T23:29:04","modified_gmt":"2024-09-13T23:29:04","slug":"first-party-cookies-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/first-party-cookies-affiliate-marketing\/","title":{"rendered":"Por que os cookies de primeira parte s\u00e3o o futuro do marketing de afiliados"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53bdbe623e6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53bdbe623e6\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/first-party-cookies-affiliate-marketing\/#An_Introduction_to_First_Second_and_Third-Party_Cookies\" >Uma introdu\u00e7\u00e3o aos cookies prim\u00e1rios, secund\u00e1rios e de terceiros<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/first-party-cookies-affiliate-marketing\/#First-Party_Cookies_vs_Third-Party_Cookies\" >Cookies prim\u00e1rios versus cookies de terceiros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/first-party-cookies-affiliate-marketing\/#Why_First-Party_Cookies_Are_the_Future_of_Affiliate_Marketing\" >Por que os cookies de primeira parte s\u00e3o o futuro do marketing de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/first-party-cookies-affiliate-marketing\/#How_to_Prepare_Your_Affiliate_Program_for_the_Cookieless_Future\" >Como preparar seu programa de afiliados para o futuro sem cookies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/first-party-cookies-affiliate-marketing\/#Conclusion\" >Conclus\u00e3o&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Criar um programa de marketing de afiliados \u00e9 uma maneira poderosa de se conectar com influenciadores e apresentar seus produtos a um p\u00fablico totalmente novo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, esses programas dependem de cookies - e, de acordo com as manchetes, <strong>estamos<\/strong> <strong>mergulhando de cabe\u00e7a em um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/cookieless-future-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">futuro sem cozimento<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, s\u00f3 precisamos lamentar o <strong>morte do cookie de terceiros<\/strong>. Os cookies prim\u00e1rios ainda est\u00e3o muito vivos e s\u00e3o o futuro do marketing de afiliados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, exploraremos os tr\u00eas tipos diferentes de cookies. Em seguida, mostraremos como preparar seu programa de afiliados e seus parceiros para a nova era first-party. Vamos come\u00e7ar!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_First_Second_and_Third-Party_Cookies\"><\/span>Uma introdu\u00e7\u00e3o aos cookies prim\u00e1rios, secund\u00e1rios e de terceiros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os cookies t\u00eam sido amplamente discutidos nos \u00faltimos anos, principalmente ap\u00f3s a introdu\u00e7\u00e3o do <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Regulamento Geral sobre a Prote\u00e7\u00e3o de Dados (GDPR)<\/a>. No entanto, existem, na verdade, tr\u00eas tipos de cookies: primeiro, segundo e de terceiros.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os cookies de segunda parte s\u00e3o transferidos de uma empresa para outra por meio de uma parceria de dados. Eles s\u00e3o comumente usados para rastreamento entre sites, redirecionamento e veicula\u00e7\u00e3o de an\u00fancios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os cookies de segunda parte s\u00e3o menos conhecidos, sendo que algumas pessoas at\u00e9 <a href=\"https:\/\/tealium.com\/blog\/insights-and-analytics\/what-are-2nd-party-cookies-do-they-exist\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">duvidar de sua exist\u00eancia<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, os cookies prim\u00e1rios e de terceiros s\u00e3o definitivamente reais. Embora ambos assumam a forma de arquivos de texto que observam o comportamento do visitante, esses cookies coletam dados de maneiras muito diferentes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First-Party_Cookies_vs_Third-Party_Cookies\"><\/span>Cookies prim\u00e1rios versus cookies de terceiros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os cookies prim\u00e1rios s\u00e3o criados e armazenados pelos sites que voc\u00ea visita. Eles s\u00e3o normalmente usados para proporcionar uma experi\u00eancia mais personalizada, como o preenchimento autom\u00e1tico de sua senha e nome de usu\u00e1rio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, os cookies de terceiros v\u00eam de dom\u00ednios externos. Os propriet\u00e1rios de sites geralmente usam esses cookies para observar os consumidores e veicular an\u00fancios, principalmente em <strong>campanhas de retargeting<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria de n\u00f3s j\u00e1 passou pela situa\u00e7\u00e3o de pesquisar um produto e ver exatamente o mesmo item anunciado em plataformas n\u00e3o relacionadas. Sites sociais como o Facebook s\u00e3o famosos por exibir esses an\u00fancios estranhamente espec\u00edficos. Quando isso acontece, \u00e9 prov\u00e1vel que esses an\u00fancios estejam usando cookies de terceiros em uma tentativa de gerar convers\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas empresas tamb\u00e9m usam cookies de terceiros para monitorar o envolvimento do consumidor com seus an\u00fancios. Esses dados podem ser valiosos para ajudar os propriet\u00e1rios de sites a otimizar seus an\u00fancios a fim de aumentar as taxas de convers\u00e3o.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_First-Party_Cookies_Are_the_Future_of_Affiliate_Marketing\"><\/span>Por que os cookies de primeira parte s\u00e3o o futuro do marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Profissionais de marketing afiliados<\/a> ganham uma comiss\u00e3o toda vez que algu\u00e9m compra um produto ap\u00f3s clicar em um de seus links. Tradicionalmente, os cookies permitem que os comerciantes <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">rastrear a pegada digital de um comprador<\/a>e identificar as pessoas que acessam seus sites por meio de um link de afiliado. Isso garante que eles possam recompensar seus parceiros por todo o trabalho \u00e1rduo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, nos \u00faltimos anos, o uso de cookies de terceiros se tornou mais complicado. Em particular, o GDPR determina que voc\u00ea deve obter o consentimento expl\u00edcito de seus visitantes antes de colocar cookies de terceiros em seus computadores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com os usu\u00e1rios da Internet cada vez mais preocupados com a privacidade, voc\u00ea deve presumir que uma parte do seu p\u00fablico-alvo optar\u00e1 por n\u00e3o receber cookies:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1024x474.png\" alt=\"A maioria dos sites oferece a op\u00e7\u00e3o de desativar os cookies.\" class=\"wp-image-7123\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1024x474.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-300x139.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-768x356.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1536x711.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-2048x948.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-307x142.png 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-583x270.png 583w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1216x563.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-1832x848.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/opt-out-cookies-156x72.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Mensagem de recusa no site da empresa nu<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para complicar ainda mais as coisas, o Google planeja <a href=\"https:\/\/blog.chromium.org\/2020\/01\/building-more-private-web-path-towards.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">eliminar gradualmente o suporte a cookies de terceiros<\/a> at\u00e9 2022, alegando preocupa\u00e7\u00f5es com a privacidade. O gigante das buscas tamb\u00e9m confirmou que n\u00e3o ser\u00e1 <a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">substitui\u00e7\u00e3o de cookies por um identificador alternativo<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Google Chrome respondendo por <a href=\"https:\/\/www.statista.com\/statistics\/276738\/worldwide-and-us-market-share-of-leading-internet-browsers\/\" target=\"_blank\" rel=\"noreferrer noopener\">quase 50% <\/a>do mercado de navegadores da Web, \u00e9 prov\u00e1vel que uma porcentagem significativa do seu p\u00fablico-alvo seja de usu\u00e1rios do Chrome. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto isso, o Mozilla Firefox e o Safari j\u00e1 bloqueiam o rastreamento de terceiros. Portanto, voc\u00ea deve estar se perguntando como essa proibi\u00e7\u00e3o de cookies afetar\u00e1 sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, apesar de tudo o que voc\u00ea pode ter lido, \u00e9 <strong>somente os cookies de terceiros que est\u00e3o sendo cortados<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is because first-party cookies only track activity on websites that the visitor intentionally visits. Even the GDPR states that you don&#8217;t need to obtain consent to <a href=\"https:\/\/gdpr.eu\/cookies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">usar cookies prim\u00e1rios<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1024x532.png\" alt=\"O GDPR estabelece regras para cookies prim\u00e1rios. \" class=\"wp-image-7124\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1024x532.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-300x156.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-768x399.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1536x797.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-2048x1063.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-274x142.png 274w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-520x270.png 520w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1216x631.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-1832x951.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/gdpr-cookie-policy-156x81.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos navegadores modernos oferece aos visitantes a op\u00e7\u00e3o de desativar os cookies prim\u00e1rios. No entanto, eles s\u00e3o aceitos automaticamente por padr\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso torna os cookies prim\u00e1rios parte do futuro sem cookies. <strong>Ao colocar a primeira parte no centro da <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">sua estrat\u00e9gia de marketing de afiliados<\/a>Se voc\u00ea n\u00e3o tiver uma boa experi\u00eancia, estar\u00e1 totalmente preparado para as pr\u00f3ximas mudan\u00e7as.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Prepare_Your_Affiliate_Program_for_the_Cookieless_Future\"><\/span>Como preparar seu programa de afiliados para o futuro sem cookies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mudan\u00e7as n\u00e3o s\u00e3o f\u00e1ceis, e a jornada para um futuro sem cookies pode ter alguns obst\u00e1culos ao longo do caminho. Para facilitar a transi\u00e7\u00e3o, agora \u00e9 o momento de se familiarizar com o uso de cookies prim\u00e1rios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o fizer a mudan\u00e7a, corre o risco de perder todos os seus parceiros afiliados quando todos os principais navegadores banirem os cookies de terceiros.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A boa not\u00edcia \u00e9 que <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">o plug-in Easy Affiliate<\/a> j\u00e1 usa cookies prim\u00e1rios. Se voc\u00ea escolher esse plug-in, poder\u00e1 instantaneamente tornar seu programa de afiliados uma op\u00e7\u00e3o atraente para qualquer parceiro afiliado em potencial que esteja preocupado com o futuro sem cookies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao anunciar com destaque que seu programa de afiliados \u00e9 \u00e0 prova de futuro, voc\u00ea n\u00e3o dever\u00e1 ter problemas <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">garantir inscri\u00e7\u00f5es adicionais<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1024x473.png\" alt=\"O plug-in Easy Affiliate usa cookies prim\u00e1rios. \" class=\"wp-image-7125\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1024x473.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-300x139.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-768x355.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1536x709.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-2048x946.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-307x142.png 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-585x270.png 585w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1216x562.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-1832x846.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-plugin-156x72.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a lot of confusion surrounding the decision to phase out third-party cookies. For this reason, we recommend <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/communicating-effectively-with-your-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">entrar em contato com seus afiliados<\/a> e esclarecendo que sua parceria n\u00e3o ser\u00e1 afetada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Painel de controle f\u00e1cil para afiliados<\/a> \u00e9 o lugar perfeito para comunicar essas informa\u00e7\u00f5es aos seus parceiros:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard.png\" alt=\"O painel de controle do Easy Affiliate.\" class=\"wp-image-7126\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard.png 2172w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-300x176.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-1024x601.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-768x450.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-1536x901.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-2048x1201.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-242x142.png 242w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-460x270.png 460w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-1166x684.png 1166w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-1756x1030.png 1756w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-dashboard-156x92.png 156w\" sizes=\"(max-width: 2172px) 100vw, 2172px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-program-frequently-asked-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma FAQ<\/a> que abrange todas as preocupa\u00e7\u00f5es comuns relacionadas ao uso de cookies. Em seguida, voc\u00ea pode compartilhar esse recurso de forma r\u00e1pida e f\u00e1cil por meio do painel de afiliados e deixar seus parceiros tranquilos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um futuro sem cookies pode parecer um grande problema para os profissionais de marketing de afiliados. No entanto, nem todos os cookies est\u00e3o sendo cortados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para se preparar para as pr\u00f3ximas altera\u00e7\u00f5es, recomendamos escolher um plug-in que use cookies prim\u00e1rios, como <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliado f\u00e1cil<\/a>. Em seguida, voc\u00ea pode anunciar seu programa como sendo de primeira parte e \u00e0 prova de futuro, incentivando mais pessoas a se inscreverem em seu programa de afiliados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como preparar seu programa de afiliados para o futuro sem cookies? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Creating an affiliate marketing program is a powerful way to connect with influencers and introduce your products to an entirely new audience. However, these programs rely on cookies \u2013 and according to the headlines, we\u2019re plunging headfirst into a cookieless future. Fortunately, we only need to mourn the death of the third-party cookie. 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