{"id":7242,"date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7242"},"modified":"2024-09-13T23:29:07","modified_gmt":"2024-09-13T23:29:07","slug":"digital-marketing-trends-top-for-2022","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/","title":{"rendered":"Previs\u00e3o: Tend\u00eancias de marketing digital para 2022 (10 principais)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e4d76a4154\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e4d76a4154\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#1_Programmatic_Advertising\" >1. Publicidade program\u00e1tica&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#2_Omnichannel_Marketing\" >2. Marketing omnicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#3_Personalization\" >3. Personaliza\u00e7\u00e3o&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#4_Influencer_Marketing\" >4. Marketing de influ\u00eancia&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#5_Facebook_and_Instagram_Stories\" >5. Hist\u00f3rias do Facebook e do Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#6_User-Generated_Content_UGC\" >6. Conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#1_Third-party_partnerships\" >1. Parcerias com terceiros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#2_Customer_giveaways\" >2. Brindes para clientes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#7_Featured_Snippets\" >7. Snippets em destaque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#8_Chatbots\" >8. Chatbots&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#9_Immersive_Technologies\" >9. Tecnologias imersivas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#10_Cookieless_Marketing\" >10. Marketing sem cozinha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Como empresa online, voc\u00ea tem a oportunidade de vender seus produtos para um p\u00fablico internacional. No entanto, voc\u00ea tamb\u00e9m enfrenta a concorr\u00eancia global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse ambiente competitivo, vale a pena estar na vanguarda. Ao se atualizar sobre as \u00faltimas tend\u00eancias de marketing digital, voc\u00ea n\u00e3o ter\u00e1 dificuldade em captar a aten\u00e7\u00e3o do seu p\u00fablico-alvo e <strong>deixando seus concorrentes na poeira<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos explorar dez tend\u00eancias de marketing digital para 2022. Ao longo do texto, compartilharemos dicas sobre como aproveitar ao m\u00e1ximo essas estrat\u00e9gias. Vamos come\u00e7ar!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Programmatic_Advertising\"><\/span>1. Publicidade program\u00e1tica&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tradicionalmente, a compra de publicidade digital envolveu um sistema de v\u00e1rias etapas de propostas, lances, cota\u00e7\u00f5es e negocia\u00e7\u00f5es. Entretanto, a publicidade program\u00e1tica <a href=\"https:\/\/smartyads.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ferramentas como o SmartyAds<\/a> promessa de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatizar esse processo demorado<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png\" alt=\"A ferramenta de publicidade program\u00e1tica SmartyAds. \" class=\"wp-image-7243\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1536x676.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-2048x901.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1832x806.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-156x69.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Com essa ferramenta, voc\u00ea pode inserir algumas informa\u00e7\u00f5es sobre sua campanha. Em seguida, o software usa algoritmos para determinar onde seu or\u00e7amento ter\u00e1 o impacto mais significativo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas solu\u00e7\u00f5es de publicidade program\u00e1tica at\u00e9 mesmo monitoram sua campanha e sugerem \u00e1reas de melhoria. O uso dessas recomenda\u00e7\u00f5es coloca voc\u00ea em uma posi\u00e7\u00e3o forte para obter um bom resultado. <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">retorno sobre o investimento (ROI)<\/a> e o mais alto <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/benchmarks-healthy-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de convers\u00e3o<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como esse processo \u00e9 automatizado, voc\u00ea tamb\u00e9m gastar\u00e1 menos tempo comprando an\u00fancios. Recomendamos usar a publicidade program\u00e1tica para <strong>automatizar as partes mais demoradas da compra<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, voc\u00ea ter\u00e1 liberdade para se concentrar em atividades de maior valor agregado que exigem interven\u00e7\u00e3o humana (como design e atendimento personalizado ao cliente).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Omnichannel_Marketing\"><\/span>2. Marketing omnicanal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/omnichannel-marketing-leverage-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing omnichannel<\/a> envolve o marketing de sua empresa de forma consistente em v\u00e1rias plataformas. Isso pode incluir a m\u00eddia social, <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas de e-mail<\/a>e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">postagens de blog<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png\" alt=\"O marketing omnichannel \u00e9 uma das principais tend\u00eancias de marketing digital para 2022. \" class=\"wp-image-7245\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-300x120.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-768x308.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1536x616.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-2048x821.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-354x142.png 354w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-673x270.png 673w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1216x488.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1832x735.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-156x63.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cria\u00e7\u00e3o de uma marca forte<\/a>A consist\u00eancia \u00e9 fundamental. Ao alinhar suas mensagens em todos os canais, os clientes saber\u00e3o exatamente o que esperar de sua empresa. Por sua vez, essa estrat\u00e9gia melhora a experi\u00eancia do consumidor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao criar conte\u00fado omnicanal, \u00e9 essencial identificar o seu <strong>cliente ideal<\/strong>. Para ajudar nesse processo, recomendamos que voc\u00ea se concentre nas metas e nos desafios que podem levar algu\u00e9m a comprar seus produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, pergunte a si mesmo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Que problemas meu produto ou servi\u00e7o resolve?<\/li><li>&nbsp;Que tipos de pessoas t\u00eam esse tipo de problema?<\/li><li>Onde essas pessoas costumam se encontrar on-line?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Embora possa ser tentador atingir o maior n\u00famero poss\u00edvel de plataformas, \u00e9 importante ser realista. Geralmente, \u00e9 melhor fazer um marketing eficaz em alguns canais do que produzir em massa <strong>campanhas de alto volume e baixa qualidade <\/strong>em dezenas de plataformas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, muitas vezes faz sentido se concentrar nas plataformas mais populares com seu <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico-alvo<\/a>. Aqui, pode ser \u00fatil analisar as pessoas que est\u00e3o visitando seu site no momento usando uma ferramenta como <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalization\"><\/span>3. Personaliza\u00e7\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas adoram a personaliza\u00e7\u00e3o. De acordo com a pesquisa, <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% dos consumidores<\/a> t\u00eam maior probabilidade de fazer uma compra quando uma empresa oferece uma experi\u00eancia personalizada. Ao personalizar seu marketing, voc\u00ea pode impulsionar suas vendas e aumentar sua receita <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/personalization-at-scale-first-steps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">em at\u00e9 30%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, recomendamos que voc\u00ea examine seu <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/make-conversions-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas de e-mail<\/a>. A maioria das plataformas de e-mail modernas suporta <strong><a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en-us\/53079\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">texto din\u00e2mico<\/a><\/strong>que permite que voc\u00ea personalize suas mensagens para cada indiv\u00edduo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 mesmo algo t\u00e3o simples como se dirigir aos destinat\u00e1rios pelo nome pode instantaneamente fazer com que seus e-mails pare\u00e7am mais pessoais. Como alternativa, voc\u00ea pode recomendar produtos relacionados a compras anteriores de clientes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png\" alt=\"Um exemplo de um e-mail de marketing personalizado.\" class=\"wp-image-7246\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--300x163.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--768x416.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1536x832.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--2048x1109.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--262x142.png 262w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--498x270.png 498w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1216x659.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1832x992.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--156x85.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ao anunciar em plataformas de terceiros, voc\u00ea poder\u00e1 segmentar grupos espec\u00edficos. Por exemplo, <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/facebook-advertising-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">An\u00fancios do Facebook<\/a> possui ferramentas avan\u00e7adas de segmenta\u00e7\u00e3o para fornecer diferentes conte\u00fados de publicidade. Ele permite que voc\u00ea escolha fatores como comportamentos de usu\u00e1rios, interesses e eventos da vida.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Influencer_Marketing\"><\/span>4. Marketing de influ\u00eancia&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/3-ways-to-use-influencer-marketing-in-your-affiliate-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">influenciador on-line<\/a> \u00e9 algu\u00e9m com um n\u00famero significativo de seguidores digitais. Essas celebridades podem promover sua empresa para os seguidores delas: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png\" alt=\"Um exemplo de uma campanha de marketing de influenciadores. \" class=\"wp-image-7248\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-300x193.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-768x494.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1536x989.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-221x142.png 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-419x270.png 419w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1063x684.png 1063w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1600x1030.png 1600w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-156x100.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1.png 1852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Com a proje\u00e7\u00e3o de que o marketing de influ\u00eancia <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">crescer para $13,8 bilh\u00f5es<\/a> at\u00e9 o final de 2021, prevemos que essa ser\u00e1 uma grande tend\u00eancia ao longo de 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sucesso de suas campanhas de marketing depende de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">encontrar o melhor parceiro influenciador<\/a>. Embora seja f\u00e1cil ficar obcecado com o n\u00famero de inscritos, \u00e9 muito mais importante garantir que o p\u00fablico do influenciador represente seus clientes-alvo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode at\u00e9 considerar <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/micro-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">parceria com um microinfluenciador<\/a> que atua em seu nicho espec\u00edfico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre que poss\u00edvel, tamb\u00e9m deve haver algum <strong>conex\u00e3o entre o produto promovido e o influenciador<\/strong>. Por exemplo, voc\u00ea n\u00e3o gostaria que uma blogueira de beleza e maquiagem tentasse promover seus produtos para cuidar do gramado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse tipo de endosso pode parecer aleat\u00f3rio, for\u00e7ado e inconsistente com a imagem online do influenciador. Consequentemente, seus f\u00e3s podem interpretar a promo\u00e7\u00e3o como uma tentativa de ganhar dinheiro f\u00e1cil.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Facebook_and_Instagram_Stories\"><\/span>5. Hist\u00f3rias do Facebook e do Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook e Instagram<\/a> As hist\u00f3rias s\u00e3o v\u00eddeos ou fotos que desaparecem ap\u00f3s 24 horas. Elas geralmente incorporam recursos interativos, como adesivos, enquetes e filtros:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png\" alt=\"As hist\u00f3rias de m\u00eddia social ser\u00e3o uma das principais tend\u00eancias de marketing digital para 2022. \" class=\"wp-image-7249\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--300x257.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--768x658.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1536x1316.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--166x142.png 166w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--315x270.png 315w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--799x684.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1203x1030.png 1203w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--156x134.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example-.png 1840w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CDCEVkknqA0\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mais de 500 milh\u00f5es de pessoas<\/a> interagem com as hist\u00f3rias do Instagram todos os dias. As hist\u00f3rias tamb\u00e9m podem influenciar as decis\u00f5es de compra dos clientes. Na verdade, <a href=\"https:\/\/business.instagram.com\/a\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">58% de pessoas<\/a> que usam o recurso disseram que ficaram mais interessados em uma marca ou produto depois de v\u00ea-lo em suas hist\u00f3rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como elas desaparecem ap\u00f3s um curto per\u00edodo de tempo, as hist\u00f3rias podem ajudar a mostrar sua marca de uma forma divertida e empolgante. O conte\u00fado tamb\u00e9m nunca aparece em suas principais p\u00e1ginas de m\u00eddia social, permitindo que voc\u00ea <strong>humanize sua empresa sem diluir sua marca<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode organizar uma \"aquisi\u00e7\u00e3o de hist\u00f3rias\". Nesse cen\u00e1rio, os membros da sua equipe t\u00eam a oportunidade de publicar trechos de seus dias.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_User-Generated_Content_UGC\"><\/span>6. Conte\u00fado gerado pelo usu\u00e1rio (UGC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/a> \u00e9 criado por algu\u00e9m que n\u00e3o \u00e9 um representante oficial da sua empresa. Pode incluir publica\u00e7\u00f5es nas redes sociais feitas por influenciadores online, um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/product-reviews-boost-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lise do produto<\/a> em um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">site de terceiros<\/a>ou um v\u00eddeo de unboxing criado por um cliente:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png\" alt=\"Um exemplo de UGC.\" class=\"wp-image-7250\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-300x71.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-768x182.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1536x363.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-524x124.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1142x270.png 1142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1216x287.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1832x433.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-156x37.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O consumidor m\u00e9dio de hoje entende bem de marketing. Por mais que voc\u00ea afirme que seus produtos s\u00e3o os melhores do mercado, \u00e9 improv\u00e1vel que os consumidores acreditem na sua opini\u00e3o tendenciosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O UGC \u00e9 uma quest\u00e3o totalmente diferente. De acordo com um estudo, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-shows-user-generated-content-tops-marketing-tactics-by-influencing-90-percent-of-shoppers-purchasing-decisions-300475348.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% dos consumidores<\/a> dizem que o UGC influencia suas decis\u00f5es de compra mais do que o marketing por e-mail e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">resultados de mecanismos de pesquisa<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode gerar UGC de v\u00e1rias maneiras. A seguir, apresentamos duas das mais simples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Third-party_partnerships\"><\/span>1. Parcerias com terceiros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entre esses terceiros est\u00e3o influenciadores online e blogs que aceitam produtos para avalia\u00e7\u00e3o. Basta entrar em contato com eles para saber se estariam dispostos a fazer uma parceria com voc\u00ea. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customer_giveaways\"><\/span>2. Brindes para clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Realize um sorteio mensal somente para clientes. Permita uma entrada autom\u00e1tica e, em seguida, d\u00ea aos clientes a op\u00e7\u00e3o de adicionar outra entrada enviando uma imagem (estilo de vida, produto, etc.). Recomendamos usar o <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rafflepress<\/a> plugin de brinde para executar esses tipos de campanhas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/rafflepress-1024x582.png\" alt=\"P\u00e1gina inicial do Rafflepress\" class=\"wp-image-4996\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de conseguir algum conte\u00fado gerado pelo usu\u00e1rio (UGC), voc\u00ea pode compartilh\u00e1-lo facilmente por meio de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Painel do Easy Affiliate<\/a> com seus parceiros afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Featured_Snippets\"><\/span>7. Snippets em destaque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os snippets em destaque s\u00e3o trechos que aparecem nos resultados de pesquisa do Google. Eles foram criados para responder rapidamente \u00e0s perguntas dos usu\u00e1rios e geralmente incluem conte\u00fados como defini\u00e7\u00f5es, instru\u00e7\u00f5es e listas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png\" alt=\"Os snippets em destaque ser\u00e3o uma das principais tend\u00eancias de marketing digital para 2022. \" class=\"wp-image-7251\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--300x170.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--768x435.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--251x142.png 251w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--477x270.png 477w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1209x684.png 1209w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example-.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>, h\u00e1 muitos conselhos sobre como subir no ranking. No entanto, os trechos em destaque permitem que voc\u00ea gere mais cliques sem precisar melhorar sua posi\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, muitos especialistas em SEO se referem a um snippet em destaque como \"Posi\u00e7\u00e3o #0\", pois ele aparece acima do primeiro lugar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/google-featured-image-1024x467.png\" alt=\"Um snippet em destaque.\" class=\"wp-image-7252\" width=\"800\" height=\"310\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a pesquisa, os snippets em destaque s\u00e3o respons\u00e1veis por <a href=\"https:\/\/www.searchenginewatch.com\/2020\/12\/03\/research-insights-role-of-featured-snippets-in-website-traffic-boost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cerca de 35% de todos os cliques<\/a>. Essa \u00e9 uma vantagem que vale a pena buscar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Google cria snippets em destaque usando <a href=\"https:\/\/schema.org\/docs\/data-and-datasets.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Metadados do Schema.org<\/a> e sua API de gr\u00e1fico de conhecimento. No entanto, esses conceitos podem ser dif\u00edceis de entender. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, plug-ins como o <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">All in One SEO (AIOSEO)<\/a> adicionar automaticamente o suporte ao Schema.org. Essa ferramenta pode ajud\u00e1-lo a fornecer informa\u00e7\u00f5es \u00e0 API do Google, aumentando suas chances de ser inclu\u00eddo em um snippet em destaque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Chatbots\"><\/span>8. Chatbots&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 f\u00e1cil pensar no marketing como algo que s\u00f3 acontece fora do site. No entanto, o trabalho \u00e1rduo n\u00e3o termina s\u00f3 porque um cliente em potencial chegou com sucesso ao seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes, esses clientes em potencial ter\u00e3o d\u00favidas. Se voc\u00ea n\u00e3o responder prontamente, poder\u00e1 perder uma venda.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-chatbots-can-benefit-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots automatizados<\/a> pode oferecer atendimento ao cliente 24 horas por dia. Talvez seja por isso que mais de <a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67% de consumidores em todo o mundo<\/a> usaram um chatbot para suporte ao cliente em 2019:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png\" alt=\"Um exemplo de um chatbot automatizado \" class=\"wp-image-7253\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-768x389.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1536x779.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-2048x1038.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-533x270.png 533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1832x929.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esses bots s\u00e3o \u00fateis para responder a perguntas frequentes (FAQs) de forma mais imediata e envolvente do que um documento escrito. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que o chatbot n\u00e3o consiga resolver a d\u00favida do visitante, ele ainda pode fazer parte do seu processo de atendimento inicial. Por exemplo, o chatbot pode encaminhar o endere\u00e7o de e-mail do visitante para o seu departamento de atendimento ao cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode implementar um widget de bate-papo usando ferramentas como <a href=\"https:\/\/memberpress.com\/go\/olark\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Olark<\/a> e <a href=\"https:\/\/memberpress.com\/go\/tidio\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">V\u00eddeo<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Immersive_Technologies\"><\/span>9. Tecnologias imersivas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As tecnologias imersivas criam experi\u00eancias \u00fanicas ao unir os mundos f\u00edsico e digital. Quando utilizadas de forma eficaz, essas tecnologias far\u00e3o com que seu p\u00fablico sinta que faz parte do conte\u00fado que lhe \u00e9 apresentado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com esse software, voc\u00ea pode criar materiais de marketing mais envolventes e divertidos. A realidade aumentada (AR) e a realidade virtual (VR) s\u00e3o dois dos tipos mais conhecidos de tecnologias imersivas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora essa tend\u00eancia de marketing digital possa parecer futurista, algumas marcas j\u00e1 est\u00e3o aproveitando o poder das tecnologias imersivas em seu marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, a empresa de m\u00f3veis <a href=\"https:\/\/www.youtube.com\/watch?v=UudV1VdFtuQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ikea usou AR<\/a> para ajudar os clientes a visualizar a apar\u00eancia de seus produtos em suas casas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png\" alt=\"Campanha de marketing de AR da Ikea. \" class=\"wp-image-7254\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-768x411.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1536x823.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-2048x1097.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-504x270.png 504w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1216x651.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1832x981.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, atualmente, a maioria das lojas online de \u00f3culos graduados utiliza tecnologia imersiva. A maioria dos sites possui uma interface que permite aos clientes ver como ficariam usando um determinado par de arma\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"786\" height=\"539\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg\" alt=\"Interface que permite que voc\u00ea experimente os \u00f3culos virtualmente\" class=\"wp-image-7361\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg 786w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-300x206.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-768x527.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-207x142.jpg 207w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-394x270.jpg 394w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-156x107.jpg 156w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing imersivo n\u00e3o precisa envolver tecnologia de ponta. Algo t\u00e3o simples quanto um v\u00eddeo em 360 graus dos seus produtos pode ajudar seus clientes a tomar decis\u00f5es de compra mais bem informadas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Cookieless_Marketing\"><\/span>10. Marketing sem cozinha<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os cookies s\u00e3o pequenos trechos de c\u00f3digo que s\u00e3o armazenados nos dispositivos dos visitantes. Tradicionalmente, os empres\u00e1rios t\u00eam utilizado cookies de terceiros para rastrear os rastros digitais dos compradores e identificar as pessoas que acessam seus sites por meio de links de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o Google planeja eliminar gradualmente o suporte a cookies de terceiros no Chrome em meio a preocupa\u00e7\u00f5es com a privacidade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legisla\u00e7\u00e3o voltada para a privacidade, como a <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-the-gdpr-affects-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Regulamento Geral sobre a Prote\u00e7\u00e3o de Dados (GDPR)<\/a> tamb\u00e9m tornou o uso de cookies muito mais complicado. Com isso em mente, em 2022, prevemos um aumento maci\u00e7o do marketing sem cookies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing sem cookies pode envolver o uso de algoritmos avan\u00e7ados de Intelig\u00eancia Artificial (IA) para atingir p\u00fablicos espec\u00edficos de forma an\u00f4nima. Ele tamb\u00e9m pode usar solu\u00e7\u00f5es autenticadas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o visitante conceder acesso aos seus dados, voc\u00ea poder\u00e1 utiliz\u00e1-los em suas a\u00e7\u00f5es de marketing. Isso pode significar colocar seu site atr\u00e1s de um formul\u00e1rio de login ou exibir um aviso legal que o usu\u00e1rio deve aceitar antes de prosseguir:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png\" alt=\"Prevemos que o marketing sem cookies ser\u00e1 uma das principais tend\u00eancias de marketing digital de 2022. \" class=\"wp-image-7255\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1536x747.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-2048x997.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1216x592.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1832x892.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-156x76.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode estar preocupado com a <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/cookieless-affiliate-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">futuro sem cozimento<\/a>. No entanto, talvez voc\u00ea goste de saber que pode continuar usando cookies prim\u00e1rios em seus esfor\u00e7os de marketing. De fato, os \u00fanicos cookies que o plug-in Easy Affiliate usa s\u00e3o os prim\u00e1rios.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quer impressionar clientes em potencial, seu marketing deve passar uma sensa\u00e7\u00e3o de novidade e inova\u00e7\u00e3o, em vez de parecer ultrapassado. Felizmente, sempre h\u00e1 uma nova tend\u00eancia de marketing no cen\u00e1rio digital atual, que evolui em ritmo acelerado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2022, prevemos que os profissionais de marketing utilizar\u00e3o tecnologias de ponta para criar experi\u00eancias envolventes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas estrat\u00e9gias podem incluir o uso de tecnologias imersivas, como a realidade aumentada, e a presta\u00e7\u00e3o de atendimento ao cliente por meio de chatbots sofisticados. Tamb\u00e9m esperamos um aumento no uso de softwares que utilizam cookies pr\u00f3prios, incluindo o nosso <a href=\"https:\/\/easyaffiliate.com\/pt\/\">Plugin Easy Affiliate<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre alguma das tend\u00eancias de marketing digital mencionadas nesta postagem? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>As an online business, you have the opportunity to sell your products to an international audience. However, you&#8217;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#8217;s attention and leaving your [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[379,365,289],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-digital-marketing","tag-marketing-strategies","tag-trends","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"With fierce competition, your marketing should be cutting edge. 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