{"id":7242,"date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7242"},"modified":"2024-09-13T23:29:07","modified_gmt":"2024-09-13T23:29:07","slug":"digital-marketing-trends-top-for-2022","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/","title":{"rendered":"Previs\u00e3o: Tend\u00eancias de marketing digital para 2022 (10 principais)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53b0052c8cf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53b0052c8cf\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#1_Programmatic_Advertising\" >1. Publicidade program\u00e1tica&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#2_Omnichannel_Marketing\" >2. Marketing omnicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#3_Personalization\" >3. Personaliza\u00e7\u00e3o&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#4_Influencer_Marketing\" >4. Marketing de influ\u00eancia&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#5_Facebook_and_Instagram_Stories\" >5. Hist\u00f3rias do Facebook e do Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#6_User-Generated_Content_UGC\" >6. Conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#1_Third-party_partnerships\" >1. Parcerias com terceiros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#2_Customer_giveaways\" >2. Brindes para clientes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#7_Featured_Snippets\" >7. Snippets em destaque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#8_Chatbots\" >8. Chatbots&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#9_Immersive_Technologies\" >9. Tecnologias imersivas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#10_Cookieless_Marketing\" >10. Marketing sem cozinha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-marketing-trends-top-for-2022\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">As an online business, you have the opportunity to sell your products to an international audience. However, you&#8217;re also facing global competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#8217;s attention and <strong>deixando seus concorrentes na poeira<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll explore ten digital marketing trends for 2022. Along the way, we&#8217;ll share advice on how to use these strategies to their full potential. Let&#8217;s get started!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Programmatic_Advertising\"><\/span>1. Publicidade program\u00e1tica&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tradicionalmente, a compra de publicidade digital envolveu um sistema de v\u00e1rias etapas de propostas, lances, cota\u00e7\u00f5es e negocia\u00e7\u00f5es. Entretanto, a publicidade program\u00e1tica <a href=\"https:\/\/smartyads.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ferramentas como o SmartyAds<\/a> promessa de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatizar esse processo demorado<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png\" alt=\"A ferramenta de publicidade program\u00e1tica SmartyAds. \" class=\"wp-image-7243\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1536x676.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-2048x901.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1832x806.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-156x69.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Com essa ferramenta, voc\u00ea pode inserir algumas informa\u00e7\u00f5es sobre sua campanha. Em seguida, o software usa algoritmos para determinar onde seu or\u00e7amento ter\u00e1 o impacto mais significativo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas solu\u00e7\u00f5es de publicidade program\u00e1tica at\u00e9 mesmo monitoram sua campanha e sugerem \u00e1reas de melhoria. O uso dessas recomenda\u00e7\u00f5es coloca voc\u00ea em uma posi\u00e7\u00e3o forte para obter um bom resultado. <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">retorno sobre o investimento (ROI)<\/a> e o mais alto <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/benchmarks-healthy-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de convers\u00e3o<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since this process is automated, you&#8217;ll also spend less time buying ads. We recommend using programmatic advertising to <strong>automatizar as partes mais demoradas da compra<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, you&#8217;ll be free to focus on higher-value activities that require human input (things like design and tailored customer service).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Omnichannel_Marketing\"><\/span>2. Marketing omnicanal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/omnichannel-marketing-leverage-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing omnichannel<\/a> envolve o marketing de sua empresa de forma consistente em v\u00e1rias plataformas. Isso pode incluir a m\u00eddia social, <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas de e-mail<\/a>e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">postagens de blog<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png\" alt=\"O marketing omnichannel \u00e9 uma das principais tend\u00eancias de marketing digital para 2022. \" class=\"wp-image-7245\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-300x120.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-768x308.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1536x616.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-2048x821.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-354x142.png 354w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-673x270.png 673w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1216x488.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1832x735.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-156x63.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cria\u00e7\u00e3o de uma marca forte<\/a>A consist\u00eancia \u00e9 fundamental. Ao alinhar suas mensagens em todos os canais, os clientes saber\u00e3o exatamente o que esperar de sua empresa. Por sua vez, essa estrat\u00e9gia melhora a experi\u00eancia do consumidor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When creating omnichannel content, it&#8217;s essential to identify your <strong>cliente ideal<\/strong>. Para ajudar nesse processo, recomendamos que voc\u00ea se concentre nas metas e nos desafios que podem levar algu\u00e9m a comprar seus produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, pergunte a si mesmo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Que problemas meu produto ou servi\u00e7o resolve?<\/li><li>&nbsp;Que tipos de pessoas t\u00eam esse tipo de problema?<\/li><li>Onde essas pessoas costumam se encontrar on-line?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While it might be tempting to target as many platforms as possible, it&#8217;s important to be realistic. It&#8217;s usually better to market effectively to a handful of channels than pump out <strong>campanhas de alto volume e baixa qualidade <\/strong>em dezenas de plataformas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, muitas vezes faz sentido se concentrar nas plataformas mais populares com seu <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico-alvo<\/a>. Aqui, pode ser \u00fatil analisar as pessoas que est\u00e3o visitando seu site no momento usando uma ferramenta como <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalization\"><\/span>3. Personaliza\u00e7\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas adoram a personaliza\u00e7\u00e3o. De acordo com a pesquisa, <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% dos consumidores<\/a> t\u00eam maior probabilidade de fazer uma compra quando uma empresa oferece uma experi\u00eancia personalizada. Ao personalizar seu marketing, voc\u00ea pode impulsionar suas vendas e aumentar sua receita <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/personalization-at-scale-first-steps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">em at\u00e9 30%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, recomendamos que voc\u00ea examine seu <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/make-conversions-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas de e-mail<\/a>. A maioria das plataformas de e-mail modernas suporta <strong><a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en-us\/53079\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">texto din\u00e2mico<\/a><\/strong>que permite que voc\u00ea personalize suas mensagens para cada indiv\u00edduo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 mesmo algo t\u00e3o simples como se dirigir aos destinat\u00e1rios pelo nome pode instantaneamente fazer com que seus e-mails pare\u00e7am mais pessoais. Como alternativa, voc\u00ea pode recomendar produtos relacionados a compras anteriores de clientes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png\" alt=\"Um exemplo de um e-mail de marketing personalizado.\" class=\"wp-image-7246\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--300x163.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--768x416.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1536x832.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--2048x1109.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--262x142.png 262w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--498x270.png 498w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1216x659.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1832x992.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--156x85.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ao anunciar em plataformas de terceiros, voc\u00ea poder\u00e1 segmentar grupos espec\u00edficos. Por exemplo, <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/facebook-advertising-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">An\u00fancios do Facebook<\/a> possui ferramentas avan\u00e7adas de segmenta\u00e7\u00e3o para fornecer diferentes conte\u00fados de publicidade. Ele permite que voc\u00ea escolha fatores como comportamentos de usu\u00e1rios, interesses e eventos da vida.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Influencer_Marketing\"><\/span>4. Marketing de influ\u00eancia&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/3-ways-to-use-influencer-marketing-in-your-affiliate-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">influenciador on-line<\/a> \u00e9 algu\u00e9m com um n\u00famero significativo de seguidores digitais. Essas celebridades podem promover sua empresa para os seguidores delas: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png\" alt=\"Um exemplo de uma campanha de marketing de influenciadores. \" class=\"wp-image-7248\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-300x193.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-768x494.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1536x989.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-221x142.png 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-419x270.png 419w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1063x684.png 1063w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1600x1030.png 1600w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-156x100.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1.png 1852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Com a proje\u00e7\u00e3o de que o marketing de influ\u00eancia <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">crescer para $13,8 bilh\u00f5es<\/a> at\u00e9 o final de 2021, prevemos que essa ser\u00e1 uma grande tend\u00eancia ao longo de 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sucesso de suas campanhas de marketing depende de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">encontrar o melhor parceiro influenciador<\/a>. While it&#8217;s easy to fixate on the subscriber count, making sure the influencer&#8217;s audience represents your ideal customers is way more important. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode at\u00e9 considerar <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/micro-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">parceria com um microinfluenciador<\/a> que atua em seu nicho espec\u00edfico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre que poss\u00edvel, tamb\u00e9m deve haver algum <strong>conex\u00e3o entre o produto promovido e o influenciador<\/strong>. For example, you wouldn&#8217;t want a beauty and makeup blogger trying to promote your lawn-care widgets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such an endorsement could seem random, forced, and inconsistent with the influencer&#8217;s online persona. As a result, their fans may perceive the promotion as a cash grab.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Facebook_and_Instagram_Stories\"><\/span>5. Hist\u00f3rias do Facebook e do Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook e Instagram<\/a> As hist\u00f3rias s\u00e3o v\u00eddeos ou fotos que desaparecem ap\u00f3s 24 horas. Elas geralmente incorporam recursos interativos, como adesivos, enquetes e filtros:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png\" alt=\"As hist\u00f3rias de m\u00eddia social ser\u00e3o uma das principais tend\u00eancias de marketing digital para 2022. \" class=\"wp-image-7249\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--300x257.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--768x658.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1536x1316.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--166x142.png 166w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--315x270.png 315w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--799x684.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1203x1030.png 1203w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--156x134.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example-.png 1840w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CDCEVkknqA0\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mais de 500 milh\u00f5es de pessoas<\/a> interact with Instagram stories every day. Stories can also influence a customer&#8217;s purchasing decisions. In fact, <a href=\"https:\/\/business.instagram.com\/a\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">58% de pessoas<\/a> que usam o recurso disseram que ficaram mais interessados em uma marca ou produto depois de v\u00ea-lo em suas hist\u00f3rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como elas desaparecem ap\u00f3s um curto per\u00edodo de tempo, as hist\u00f3rias podem ajudar a mostrar sua marca de uma forma divertida e empolgante. O conte\u00fado tamb\u00e9m nunca aparece em suas principais p\u00e1ginas de m\u00eddia social, permitindo que voc\u00ea <strong>humanize sua empresa sem diluir sua marca<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode organizar uma \"aquisi\u00e7\u00e3o de hist\u00f3rias\". Nesse cen\u00e1rio, os membros da sua equipe t\u00eam a oportunidade de publicar trechos de seus dias.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_User-Generated_Content_UGC\"><\/span>6. Conte\u00fado gerado pelo usu\u00e1rio (UGC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/a> is created by someone who isn&#8217;t an official representative of your business. It may include social media posts from online influencers, a <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/product-reviews-boost-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lise do produto<\/a> em um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">site de terceiros<\/a>ou um v\u00eddeo de unboxing criado por um cliente:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png\" alt=\"Um exemplo de UGC.\" class=\"wp-image-7250\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-300x71.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-768x182.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1536x363.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-524x124.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1142x270.png 1142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1216x287.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1832x433.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-156x37.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today&#8217;s average consumer is marketing-savvy. No matter how often you claim your products are the best in the business, shoppers are unlikely to believe your biased opinion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O UGC \u00e9 uma quest\u00e3o totalmente diferente. De acordo com um estudo, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-shows-user-generated-content-tops-marketing-tactics-by-influencing-90-percent-of-shoppers-purchasing-decisions-300475348.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% dos consumidores<\/a> dizem que o UGC influencia suas decis\u00f5es de compra mais do que o marketing por e-mail e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">resultados de mecanismos de pesquisa<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode gerar UGC de v\u00e1rias maneiras. A seguir, apresentamos duas das mais simples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Third-party_partnerships\"><\/span>1. Parcerias com terceiros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Third parties include online influencers and blogs that accept products for review. Simply reach out to see if they&#8217;d be willing to partner with you. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customer_giveaways\"><\/span>2. Brindes para clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Realize um sorteio mensal somente para clientes. Permita uma entrada autom\u00e1tica e, em seguida, d\u00ea aos clientes a op\u00e7\u00e3o de adicionar outra entrada enviando uma imagem (estilo de vida, produto, etc.). Recomendamos usar o <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rafflepress<\/a> plugin de brinde para executar esses tipos de campanhas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/rafflepress-1024x582.png\" alt=\"P\u00e1gina inicial do Rafflepress\" class=\"wp-image-4996\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve secured some UGC, you can easily share it via <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate&#8217;s dashboard<\/a> com seus parceiros afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Featured_Snippets\"><\/span>7. Snippets em destaque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippets are excerpts that appear in Google&#8217;s search results. They are designed to answer user questions quickly and commonly include content such as definitions, steps, and lists:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png\" alt=\"Os snippets em destaque ser\u00e3o uma das principais tend\u00eancias de marketing digital para 2022. \" class=\"wp-image-7251\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--300x170.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--768x435.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--251x142.png 251w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--477x270.png 477w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1209x684.png 1209w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example-.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>, there&#8217;s a lot of advice on how to climb the rankings. However, featured snippets enable you to generate more clicks without having to improve your position. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, muitos especialistas em SEO se referem a um snippet em destaque como \"Posi\u00e7\u00e3o #0\", pois ele aparece acima do primeiro lugar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/google-featured-image-1024x467.png\" alt=\"Um snippet em destaque.\" class=\"wp-image-7252\" width=\"800\" height=\"310\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a pesquisa, os snippets em destaque s\u00e3o respons\u00e1veis por <a href=\"https:\/\/www.searchenginewatch.com\/2020\/12\/03\/research-insights-role-of-featured-snippets-in-website-traffic-boost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cerca de 35% de todos os cliques<\/a>. That&#8217;s an advantage worth pursuing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Google cria snippets em destaque usando <a href=\"https:\/\/schema.org\/docs\/data-and-datasets.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Metadados do Schema.org<\/a> e sua API de gr\u00e1fico de conhecimento. No entanto, esses conceitos podem ser dif\u00edceis de entender. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, plug-ins como o <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">All in One SEO (AIOSEO)<\/a> automatically add Schema.org support. This tool can help you provide information to Google&#8217;s API, increasing your chances of being included in a featured snippet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Chatbots\"><\/span>8. Chatbots&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s easy to think of marketing as something that only occurs off-site. However, the hard work isn&#8217;t over just because a potential customer has arrived safely on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, those potential customers will have questions. If you don&#8217;t provide answers promptly, you may miss out on a sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-chatbots-can-benefit-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots automatizados<\/a> can offer customer support around the clock. Maybe that&#8217;s why over <a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67% de consumidores em todo o mundo<\/a> usaram um chatbot para suporte ao cliente em 2019:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png\" alt=\"Um exemplo de um chatbot automatizado \" class=\"wp-image-7253\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-768x389.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1536x779.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-2048x1038.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-533x270.png 533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1832x929.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esses bots s\u00e3o \u00fateis para responder a perguntas frequentes (FAQs) de forma mais imediata e envolvente do que um documento escrito. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if the chatbot can&#8217;t resolve the visitor&#8217;s query, it can still form part of your intake process. For example, the chatbot may forward the visitor&#8217;s email address to your customer service department. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode implementar um widget de bate-papo usando ferramentas como <a href=\"https:\/\/memberpress.com\/go\/olark\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Olark<\/a> e <a href=\"https:\/\/memberpress.com\/go\/tidio\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">V\u00eddeo<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Immersive_Technologies\"><\/span>9. Tecnologias imersivas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Immersive technologies create unique experiences by merging the physical and digital worlds. When used effectively, immersive technologies will make your audience feel like they&#8217;re part of the content presented to them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com esse software, voc\u00ea pode criar materiais de marketing mais envolventes e divertidos. A realidade aumentada (AR) e a realidade virtual (VR) s\u00e3o dois dos tipos mais conhecidos de tecnologias imersivas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora essa tend\u00eancia de marketing digital possa parecer futurista, algumas marcas j\u00e1 est\u00e3o aproveitando o poder das tecnologias imersivas em seu marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, a empresa de m\u00f3veis <a href=\"https:\/\/www.youtube.com\/watch?v=UudV1VdFtuQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ikea usou AR<\/a> para ajudar os clientes a visualizar a apar\u00eancia de seus produtos em suas casas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png\" alt=\"Campanha de marketing de AR da Ikea. \" class=\"wp-image-7254\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-768x411.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1536x823.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-2048x1097.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-504x270.png 504w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1216x651.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1832x981.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Also, the majority of online prescription eyeglass stores are using immersive tech these days. Most sites have an interface that allows customers to see what they&#8217;d look like wearing a particular pair of frames.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"786\" height=\"539\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg\" alt=\"Interface que permite que voc\u00ea experimente os \u00f3culos virtualmente\" class=\"wp-image-7361\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg 786w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-300x206.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-768x527.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-207x142.jpg 207w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-394x270.jpg 394w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-156x107.jpg 156w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Immersive marketing doesn&#8217;t have to be high-tech. Something as simple as a 360-degree video of your products can help your customers make more informed purchasing decisions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Cookieless_Marketing\"><\/span>10. Marketing sem cozinha<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies are small pieces of code that are placed on visitor devices. Traditionally, business owners have used third-party cookies to track shoppers&#8217; digital footprints and identify people who access their sites via affiliate links. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o Google planeja eliminar gradualmente o suporte a cookies de terceiros no Chrome em meio a preocupa\u00e7\u00f5es com a privacidade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legisla\u00e7\u00e3o voltada para a privacidade, como a <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-the-gdpr-affects-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Regulamento Geral sobre a Prote\u00e7\u00e3o de Dados (GDPR)<\/a> tamb\u00e9m tornou o uso de cookies muito mais complicado. Com isso em mente, em 2022, prevemos um aumento maci\u00e7o do marketing sem cookies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing sem cookies pode envolver o uso de algoritmos avan\u00e7ados de Intelig\u00eancia Artificial (IA) para atingir p\u00fablicos espec\u00edficos de forma an\u00f4nima. Ele tamb\u00e9m pode usar solu\u00e7\u00f5es autenticadas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the visitor grants you access to their data, you&#8217;re free to use it in your marketing. It might mean placing your site behind a login form or displaying a disclaimer that the user must accept before proceeding:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png\" alt=\"Prevemos que o marketing sem cookies ser\u00e1 uma das principais tend\u00eancias de marketing digital de 2022. \" class=\"wp-image-7255\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1536x747.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-2048x997.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1216x592.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1832x892.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-156x76.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode estar preocupado com a <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/cookieless-affiliate-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">futuro sem cozimento<\/a>. No entanto, talvez voc\u00ea goste de saber que pode continuar usando cookies prim\u00e1rios em seus esfor\u00e7os de marketing. De fato, os \u00fanicos cookies que o plug-in Easy Affiliate usa s\u00e3o os prim\u00e1rios.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re going to impress potential customers, your marketing should feel fresh and innovative rather than stale. Fortunately, there&#8217;s always a new marketing trend in today&#8217;s fast-paced digital landscape.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2022, we predict that we&#8217;ll see marketers use cutting-edge technology to craft compelling experiences. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These strategies might include using immersive technologies such as augmented reality and providing customer service via sophisticated chatbots. We&#8217;re also expecting a rise in software that uses first-party cookies, including our <a href=\"https:\/\/easyaffiliate.com\/pt\/\">Plugin Easy Affiliate<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre alguma das tend\u00eancias de marketing digital mencionadas nesta postagem? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>As an online business, you have the opportunity to sell your products to an international audience. However, you&#8217;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#8217;s attention and leaving your [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[379,365,289],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-digital-marketing","tag-marketing-strategies","tag-trends","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"With fierce competition, your marketing should be cutting edge. 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