{"id":7623,"date":"2022-01-25T05:33:00","date_gmt":"2022-01-25T05:33:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7623"},"modified":"2022-04-21T14:39:06","modified_gmt":"2022-04-21T14:39:06","slug":"b2b-affiliate-marketing-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-affiliate-marketing-program\/","title":{"rendered":"Por que (e como) iniciar um programa de marketing de afiliados B2B"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5b008582272\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5b008582272\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-affiliate-marketing-program\/#An_Introduction_to_B2B_Affiliate_Marketing_Programs\" >Uma introdu\u00e7\u00e3o aos programas de marketing de afiliados B2B<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-affiliate-marketing-program\/#How_B2B_Affiliate_Marketing_Can_Benefit_Your_Business\" >Como o marketing de afiliados B2B pode beneficiar sua empresa<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-affiliate-marketing-program\/#How_to_Start_a_B2B_Affiliate_Marketing_Program_In_3_Steps\" >Como iniciar um programa de marketing de afiliados B2B (em 3 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-affiliate-marketing-program\/#Step_1_Attract_the_Best_B2B_Affiliate_Partners\" >Etapa 1: atrair os melhores parceiros afiliados B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-affiliate-marketing-program\/#Step_2_Promote_Your_Affiliate_Marketing_Program\" >Etapa 2: Promova seu programa de marketing de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-affiliate-marketing-program\/#Step_3_Motivate_Your_B2B_Affiliates\" >Etapa 3: Motive seus afiliados B2B<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-affiliate-marketing-program\/#Conclusion\" >Conclus\u00e3o&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">It\u2019s widely accepted that affiliate programs are an effective way to grow your business. However, there&#8217;s one type of network that is often overlooked: Business-to-Business (B2B).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que criamos este guia completo para iniciar um programa de marketing de afiliados B2B. Ao fazer parcerias com outras empresas, voc\u00ea pode atingir um p\u00fablico totalmente novo e fazer com que o valor m\u00e9dio da vida \u00fatil do cliente (CLV) dispare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, veremos o que s\u00e3o programas B2B e o que os diferencia de outras redes de afiliados. Em seguida, mostraremos como lan\u00e7ar seu pr\u00f3prio programa de marketing de afiliados B2B em tr\u00eas etapas simples. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_B2B_Affiliate_Marketing_Programs\"><\/span>Uma introdu\u00e7\u00e3o aos programas de marketing de afiliados B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u00e9 qualquer transa\u00e7\u00e3o ou atividade realizada entre uma empresa e outra. O exemplo cl\u00e1ssico \u00e9 <a href=\"https:\/\/memberpress.com\/go\/wholesalesuite\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">um atacadista<\/a> e um varejista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora tenhamos a tend\u00eancia de pensar nos programas de marketing de afiliados como Business-to-Customer (B2C), \u00e9 poss\u00edvel criar uma rede B2B. Como parte de uma rede B2B <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa de marketing de afiliados<\/a>Se voc\u00ea for um cliente, outras empresas promover\u00e3o seus produtos ou servi\u00e7os para os clientes delas, ou at\u00e9 mesmo para outras empresas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, voc\u00ea <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-to-reward-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">recompensar essas empresas<\/a> para cada venda originada de seu link de afiliado exclusivo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, nos programas de afiliados B2B, h\u00e1 menos clientes em potencial. Tamb\u00e9m \u00e9 sabido que os ciclos de vendas B2B s\u00e3o muito mais longos do que os B2C. De fato, a HubSpot categoriza um cliente potencial B2B como algu\u00e9m que pode estar buscando uma solu\u00e7\u00e3o em algum momento no <a href=\"https:\/\/blog.hubspot.com\/sales\/essential-stages-b2b-sales-pipeline\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u00f3ximos 12-24 meses<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, com o B2B o <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/is-my-affiliate-program-performing-well-how-to-tell\/\" target=\"_blank\" rel=\"noreferrer noopener\">valor do ciclo de vida do cliente (CLV)<\/a> \u00e9 geralmente muito maior, com <a href=\"https:\/\/salespanel.io\/blog\/marketing\/b2b-vs-b2c-sales-models\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">especialistas afirmando<\/a> that it&#8217;s one of the most important metrics in B2B sales. Once established, a successful B2B affiliate program can deliver high-value customers who will provide your business with a long-term income.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_B2B_Affiliate_Marketing_Can_Benefit_Your_Business\"><\/span>Como o marketing de afiliados B2B pode beneficiar sua empresa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de um programa B2B, seus parceiros apresentar\u00e3o seus produtos nos respectivos sites. Isso pode ajudar <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar reconhecimento da marca<\/a> entre um p\u00fablico totalmente novo, o que pode <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar suas vendas<\/a>. De fato, os programas de afiliados geram <a href=\"https:\/\/saasscout.com\/statistics\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entre 15-30% <\/a>de todas as vendas para os anunciantes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que esses clientes se familiarizam com sua marca, eles podem come\u00e7ar a visitar seu site diretamente. De fato, 38% dos profissionais de marketing identificam as redes de afiliados como uma das <a href=\"https:\/\/nrf.com\/resources\/state-retailing-online\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">principais formas de adquirir novos clientes<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse ponto, voc\u00ea n\u00e3o precisar\u00e1 mais pagar aos seus parceiros uma parte dos seus lucros. Como o verdadeiro valor do marketing de afiliados B2B est\u00e1 no CLV, se voc\u00ea conseguir converter com sucesso o tr\u00e1fego de afiliados em <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-convert-customers-into-loyal-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">clientes fi\u00e9is e recorrentes<\/a> ent\u00e3o isso pode ser significativo <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/boost-affiliate-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aumente seus lucros<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_a_B2B_Affiliate_Marketing_Program_In_3_Steps\"><\/span>Como iniciar um programa de marketing de afiliados B2B (em 3 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma rede B2B pode criar reconhecimento da marca, gerar vendas e aumentar seu CLV m\u00e9dio. Todos esses s\u00e3o motivos convincentes para criar seu pr\u00f3prio programa de marketing de afiliados B2B, portanto, vamos come\u00e7ar!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Attract_the_Best_B2B_Affiliate_Partners\"><\/span>Etapa 1: atrair os melhores parceiros afiliados B2B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O sucesso de qualquer rede de afiliados depende da <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-affiliate-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\">qualidade de seus parceiros<\/a>. H\u00e1 evid\u00eancias que sugerem que menos de 10% dos afiliados dirigem <a href=\"https:\/\/www.amnavigator.com\/blog\/2015\/12\/02\/infographic-affiliate-activation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% do total de convers\u00f5es e vendas<\/a>. No entanto, encontrar os parceiros certos \u00e9 ainda mais importante para as redes B2B.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gra\u00e7as ao alto CLV, as recompensas de longo prazo do marketing B2B geralmente s\u00e3o muito maiores do que as das redes B2C. Entretanto, seus parceiros talvez precisem investir mais tempo e esfor\u00e7o para garantir cada convers\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea puder fazer parceria com uma empresa que entenda o ciclo de vida B2B mais longo, esse relacionamento poder\u00e1 ser altamente lucrativo a longo prazo. No entanto, se seus parceiros estiverem procurando fazer muitas vendas r\u00e1pidas, eles poder\u00e3o perder rapidamente o interesse em sua rede.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 maneiras de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\">tornar sua rede B2B mais atraente<\/a> para <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">parceiros de alta qualidade<\/a>. Por exemplo, nosso plug-in Easy Affiliate oferece uma r\u00e1pida <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/pay-affiliates-via-paypal-1-click\/\" target=\"_blank\" rel=\"noreferrer noopener\">pagamentos em um clique<\/a> e suporte para <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00edveis de comiss\u00e3o em v\u00e1rias camadas<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1024x517.png\" alt=\"Um programa de marketing de aplicativos B2B criado com o Easy Affiliate. \" class=\"wp-image-7624\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1024x517.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-768x388.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1536x776.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-2048x1034.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-281x142.png 281w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-535x270.png 535w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1216x614.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-1832x925.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-tiers-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m recomendamos fornecer aos seus parceiros todos os recursos de que eles precisam para gerar convers\u00f5es. Isso pode incluir postagens de blog envolventes, produtos prontos <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/boost-affiliate-marketing-email-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas de e-mail<\/a>e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/video-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00eddeos promocionais<\/a>. Se voc\u00ea criar qualquer um desses recursos, poder\u00e1 distribu\u00ed-los facilmente entre seus parceiros B2B, usando a fun\u00e7\u00e3o <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Painel de controle f\u00e1cil para afiliados<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1024x635.png\" alt=\"Um painel de controle de afiliados.\" class=\"wp-image-7625\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1024x635.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-300x186.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-768x476.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1536x952.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-2048x1269.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-229x142.png 229w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-436x270.png 436w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1104x684.png 1104w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-1662x1030.png 1662w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-dashboard-1-156x97.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nosso painel \u00e9 um centro conveniente onde seus parceiros B2B podem acessar esses recursos a qualquer momento. Dessa forma, eles podem criar campanhas poderosas e envolventes com o m\u00ednimo de esfor\u00e7o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Promote_Your_Affiliate_Marketing_Program\"><\/span>Etapa 2: Promova seu programa de marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de marketing B2B, \u00e0s vezes voc\u00ea precisa ser proativo e abordar os parceiros de neg\u00f3cios dos seus sonhos. No entanto, isso n\u00e3o significa que voc\u00ea n\u00e3o possa despertar o interesse <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">promovendo seu programa<\/a>. Mesmo que voc\u00ea planeje entrar em contato com a maioria dos seus parceiros, ainda assim \u00e9 inteligente ter recursos dispon\u00edveis publicamente onde essas pessoas possam saber mais sobre sua rede B2B.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos tratar essa p\u00e1gina como uma p\u00e1gina de destino projetada para incentivar os visitantes a converter. Isso significa incluir manchetes persuasivas, imagens atraentes e uma clara <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-to-create-powerful-call-to-action\/\" target=\"_blank\" rel=\"noreferrer noopener\">chamada para a\u00e7\u00e3o (CTA)<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1024x507.png\" alt=\"Um exemplo de um programa de marketing de afiliados B2B.\" class=\"wp-image-7626\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1024x507.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-300x149.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-768x381.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1536x761.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-2048x1015.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-287x142.png 287w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-545x270.png 545w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1216x603.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-1832x908.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/b2b-network-example-156x77.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo da natureza do seu programa B2B, voc\u00ea pode dar \u00e0s empresas a op\u00e7\u00e3o de se inscrever diretamente nesta p\u00e1gina. Como alternativa, voc\u00ea pode incentiv\u00e1-las a enviar uma inscri\u00e7\u00e3o ou solicitar mais informa\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the page is live, you can include it in all of your communications with potential new affiliates. A busy CEO is unlikely to arrange a callback based on an unsolicited email, but they may be intrigued enough to check out the affiliate program page that you&#8217;ve linked in your email.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Motivate_Your_B2B_Affiliates\"><\/span>Etapa 3: Motive seus afiliados B2B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O B2B \u00e9 mais uma maratona do que uma corrida de velocidade. Depois de garantir afiliados de qualidade, voc\u00ea n\u00e3o pode correr o risco de eles ficarem desmotivados, n\u00e3o importa quanto tempo tenham de esperar pelas convers\u00f5es iniciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O afiliado B2B t\u00edpico trabalhar\u00e1 mais pelo seu programa se puder receber algo em troca. Para ajudar <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/motivate-inactive-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">manter a motiva\u00e7\u00e3o em alta<\/a>Se voc\u00ea tiver um parceiro de neg\u00f3cios, talvez queira considerar a cria\u00e7\u00e3o de v\u00e1rios n\u00edveis com taxas de comiss\u00e3o crescentes. Em seguida, voc\u00ea pode promover seus parceiros a n\u00edveis mais altos, com base no desempenho deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um programa B2B pode ser uma maneira eficaz de as empresas gerarem renda adicional. Entretanto, uma empresa comum tem uma longa lista de tarefas. Com tantas tarefas disputando sua aten\u00e7\u00e3o, \u00e9 preciso garantir que voc\u00ea n\u00e3o fique no fundo da pilha.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 aqui que um <a href=\"https:\/\/easyaffiliate.com\/pt\/2017\/10\/create-an-affiliate-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">boletim informativo de afiliados<\/a> pode ser sua arma secreta. Um boletim informativo e envolvente pode mant\u00ea-lo na vanguarda da mente do seu parceiro. Voc\u00ea pode usar uma poderosa plataforma de marketing por e-mail, como <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ConvertKit<\/a> para manter contato com seus membros: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-1024x476.jpg\" alt=\"P\u00e1gina inicial do ConvertKit\" class=\"wp-image-7651\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-1024x476.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-300x139.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-768x357.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-1536x713.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-306x142.jpg 306w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-581x270.jpg 581w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-1216x565.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit-156x72.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/convertkit.jpg 1671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You can use this newsletter as an opportunity to highlight any bonuses or higher commission tiers that are available. It also doesn&#8217;t hurt to remind your partners that they can contact you at any time with questions or support requests.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As redes de afiliados B2C podem ser uma \u00f3tima maneira de gerar um grande n\u00famero de vendas rapidamente. Entretanto, se voc\u00ea se concentrar exclusivamente nessa estrat\u00e9gia, poder\u00e1 estar perdendo uma oportunidade de aumentar seu CLV m\u00e9dio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso em mente, vamos recapitular rapidamente como iniciar um programa de marketing de afiliados B2B bem-sucedido:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Atrair os melhores parceiros afiliados B2B.<\/li><li>Promova seu programa de marketing de afiliados.<\/li><li>Motive seus afiliados B2B, usando um plug-in como o <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliado f\u00e1cil<\/a>.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre o lan\u00e7amento de um programa de marketing de afiliados B2B? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\"><strong>LinkedIn<\/strong><\/a>. E n\u00e3o se esque\u00e7a de se inscrever na nossa newsletter!<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s widely accepted that affiliate programs are an effective way to grow your business. However, there&#8217;s one type of network that is often overlooked: Business-to-Business (B2B). That\u2019s why we\u2019ve created this complete guide to starting a B2B affiliate marketing program. By partnering with other businesses, you can tap into an entirely new audience and send [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,71,56,364],"class_list":["post-7623","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-program","tag-affiliates","tag-b2b","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"A B2B affiliate marketing program can boost your Customer Lifetime Value (CLV). 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