{"id":7727,"date":"2022-03-08T05:13:00","date_gmt":"2022-03-08T05:13:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7727"},"modified":"2022-04-21T14:39:52","modified_gmt":"2022-04-21T14:39:52","slug":"b2b-vs-b2c-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-vs-b2c-affiliate-marketing\/","title":{"rendered":"Marketing de afiliados B2B vs. B2C: Qual \u00e9 o melhor para voc\u00ea?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a57a10aad361\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a57a10aad361\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-vs-b2c-affiliate-marketing\/#An_Introduction_to_B2B_vs_B2C_Marketing\" >Uma introdu\u00e7\u00e3o ao marketing B2B vs. B2C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-vs-b2c-affiliate-marketing\/#B2B_vs_B2C_Affiliate_Marketing_Which_Is_Right_for_You_3_Considerations\" >Marketing de afiliados B2B vs. B2C: Qual \u00e9 o melhor para voc\u00ea? (3 considera\u00e7\u00f5es)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-vs-b2c-affiliate-marketing\/#1_Potential_Reach\" >1. Alcance potencial&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-vs-b2c-affiliate-marketing\/#2_Sales_Cycle\" >2. Ciclo de vendas&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-vs-b2c-affiliate-marketing\/#3_Customer_Lifetime_Value_CLV\" >3. Valor da vida \u00fatil do cliente (CLV)&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-vs-b2c-affiliate-marketing\/#Conclusion\" >Conclus\u00e3o&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Com previs\u00e3o de gastos com afiliados de <a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">atingir $8,2 bilh\u00f5es em 2022<\/a>, nunca houve um momento melhor para criar sua pr\u00f3pria rede. No entanto, se voc\u00ea quiser maximizar seus lucros, precisar\u00e1 atingir o p\u00fablico certo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, com um pouco de conhecimento, voc\u00ea poder\u00e1 escolher entre criar uma rede do tipo empresa para consumidor (B2C) ou empresa para empresa (B2B). Se voc\u00ea tomar a decis\u00e3o certa, n\u00e3o dever\u00e1 ter problemas para expandir seu neg\u00f3cio de afiliados e ganhar uma fatia desses $8,2 bilh\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos abordar as diferen\u00e7as entre o marketing de afiliados B2C e B2B. Em seguida, apresentaremos tr\u00eas fatores essenciais a serem considerados na hora de decidir qual abordagem \u00e9 a mais adequada para voc\u00ea. Vamos come\u00e7ar!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_B2B_vs_B2C_Marketing\"><\/span>Uma introdu\u00e7\u00e3o ao marketing B2B vs. B2C<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando as empresas iniciam suas pr\u00f3prias <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">programas de marketing de afiliados<\/a>Eles tendem a usar como padr\u00e3o as redes B2C. Em uma configura\u00e7\u00e3o B2C, voc\u00ea <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">parceria com uma empresa<\/a> que promover\u00e3o seus servi\u00e7os ou produtos para os consumidores finais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses consumidores usar\u00e3o seus produtos ou servi\u00e7os. Os programas de afiliados mais conhecidos s\u00e3o B2C, incluindo <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Associados da Amazon<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1024x688.png\" alt=\"Marketing de afiliados B2B vs. B2C.\" class=\"wp-image-7728\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1024x688.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-300x202.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-768x516.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1536x1032.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-2048x1376.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-211x142.png 211w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-402x270.png 402w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1018x684.png 1018w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1533x1030.png 1533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-156x105.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Embora algumas das redes de marketing de afiliados mais conhecidas sejam B2C, <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/boost-affiliate-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">venda a consumidores<\/a> n\u00e3o \u00e9 a \u00fanica op\u00e7\u00e3o. Voc\u00ea tamb\u00e9m pode criar uma rede de marketing de afiliados B2B.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u00e9 qualquer transa\u00e7\u00e3o ou atividade entre uma empresa e outra. Como parte de um programa B2B, as empresas <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">promover seus produtos ou servi\u00e7os<\/a> para outras empresas. O exemplo cl\u00e1ssico \u00e9 <a href=\"https:\/\/memberpress.com\/go\/wholesalesuite\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">um atacadista<\/a> que anuncia seus produtos para os varejistas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As redes de afiliados B2B e BC2 t\u00eam pontos fortes e fracos exclusivos. Isso significa que uma abordagem provavelmente proporcionar\u00e1 maiores lucros para sua empresa espec\u00edfica. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, ao optar por uma solu\u00e7\u00e3o flex\u00edvel como a <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliado f\u00e1cil<\/a>, voc\u00ea ter\u00e1 a liberdade de criar um programa de afiliados B2B ou B2C:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1024x505.png\" alt=\"Com o Easy Affiliate, voc\u00ea n\u00e3o precisa escolher entre B2B e B2C.\" class=\"wp-image-7729\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1024x505.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-300x148.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-768x379.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1536x758.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-2048x1011.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-288x142.png 288w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-547x270.png 547w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1216x600.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1832x904.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-156x77.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Usando nosso <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">painel de controle de afiliados<\/a>Se voc\u00ea n\u00e3o tiver um plano de neg\u00f3cios, poder\u00e1 fornecer a seus parceiros todas as informa\u00e7\u00f5es e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">ativos criativos<\/a> para divulgar seus links para o p\u00fablico deles \u2013 sejam eles consumidores ou outras empresas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com nosso <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/pay-affiliates-via-paypal-1-click\/\" target=\"_blank\" rel=\"noreferrer noopener\">pagamentos em um clique<\/a>voc\u00ea pode simplificar o processo de pagamento. Esse recurso facilita a recompensa de parceiros B2C por v\u00e1rias vendas menores. Ele tamb\u00e9m facilita a recompensa de seus colegas B2B por comiss\u00f5es \u00fanicas de grande valor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_vs_B2C_Affiliate_Marketing_Which_Is_Right_for_You_3_Considerations\"><\/span>Marketing de afiliados B2B vs. B2C: Qual \u00e9 o melhor para voc\u00ea? (3 considera\u00e7\u00f5es)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A execu\u00e7\u00e3o de um programa bem-sucedido depende da parceria com os afiliados certos. Isso significa que <strong>Escolher entre B2B e B2C \u00e9 uma das decis\u00f5es mais importantes que voc\u00ea pode tomar.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso em mente, vamos garantir que seu programa tenha o melhor come\u00e7o poss\u00edvel, analisando os pontos fortes e fracos de cada abordagem!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Potential_Reach\"><\/span>1. Alcance potencial&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As compras on-line s\u00e3o um grande neg\u00f3cio. Em 2020, as vendas de com\u00e9rcio eletr\u00f4nico de varejo em todo o mundo <a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">passou o trilh\u00e3o $4<\/a> e a proje\u00e7\u00e3o \u00e9 de que cres\u00e7a para $5,4 trilh\u00f5es em 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com tantos consumidores fazendo compras on-line, seu t\u00edpico programa de marketing de afiliados B2C tem um p\u00fablico quase ilimitado. Se voc\u00ea deseja gerar muitas vendas e promover seus produtos e servi\u00e7os para um p\u00fablico amplo, um programa de marketing de afiliados B2C pode ser o ideal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O B2C tamb\u00e9m pode ser uma boa op\u00e7\u00e3o se voc\u00ea produzir produtos que tenham apelo de massa. Por exemplo, muitos profissionais de marketing de influ\u00eancia promovem com sucesso produtos eletr\u00f4nicos:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-1024x328.png\" alt=\"Um exemplo de um influenciador de eletr\u00f4nicos no Instagram. \" class=\"wp-image-7736\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-1024x328.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-300x96.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-768x246.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-18x6.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-443x142.png 443w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-842x270.png 842w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-156x50.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer.png 1095w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, a maioria dos programas de marketing de afiliados B2B tem p\u00fablicos menores e mais detalhados. Embora houvesse uma estimativa de 213 milh\u00f5es de empresas em todo o mundo em 2020, a maioria dos programas B2B tem como alvo setores espec\u00edficos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea se especializar em produtos ou servi\u00e7os dentro de uma <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/finding-a-profitable-affiliate-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">nicho de mercado<\/a>, uma rede B2B pode ser a op\u00e7\u00e3o ideal para o seu neg\u00f3cio. No entanto, vale a pena levar em conta que mesmo um programa de marketing de afiliados B2B bem-sucedido pode gerar apenas um n\u00famero modesto de novos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Sales_Cycle\"><\/span>2. Ciclo de vendas&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para a maioria das empresas, a mudan\u00e7a para um novo provedor ou fornecedor raramente \u00e9 simples. Pode haver v\u00e1rias pol\u00edticas de aquisi\u00e7\u00e3o que voc\u00ea precisa concluir antes de agir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das grandes empresas tamb\u00e9m tem partes interessadas importantes que precisam ser envolvidas na tomada de decis\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ado\u00e7\u00e3o de sua empresa como um novo fornecedor pode exigir uma quantidade significativa de tempo e esfor\u00e7o. Com isso em mente, a B2B <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/3-steps-for-guiding-leads-through-the-affiliate-sales-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">ciclos de vendas<\/a> s\u00e3o geralmente muito mais longos do que os ciclos de vendas B2C:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process.jpg\" alt=\"Um fluxograma de um ciclo de vendas t\u00edpico. \" class=\"wp-image-7737\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process.jpg 971w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-300x167.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-768x429.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-18x10.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-254x142.jpg 254w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-484x270.jpg 484w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-156x87.jpg 156w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><figcaption>Fonte da imagem: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Steps_in_sales_process.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikimedia Commons<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De fato, a HubSpot categoriza um cliente potencial B2B como algu\u00e9m que pode estar procurando uma solu\u00e7\u00e3o em algum momento no futuro. <a href=\"https:\/\/blog.hubspot.com\/sales\/essential-stages-b2b-sales-pipeline\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u00f3ximos 12-24 meses<\/a>. Isso significa que voc\u00ea pode ter que esperar um pouco antes de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">sua rede B2B come\u00e7a a gerar convers\u00f5es<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, os consumidores geralmente tomam decis\u00f5es r\u00e1pidas. N\u00e3o existe um cronograma \u00fanico para compras B2C. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, vale a pena observar que, no cl\u00e1ssico <a href=\"https:\/\/www.fool.com\/the-blueprint\/customer-life-cycle\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">est\u00e1gios do ciclo de vida do cliente<\/a>Na terceira etapa, o consumidor j\u00e1 fez uma compra. Essa estat\u00edstica sugere que, se voc\u00ea quiser come\u00e7ar a fazer vendas rapidamente, um programa de marketing de afiliados B2C pode ser mais adequado para sua empresa.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Customer_Lifetime_Value_CLV\"><\/span>3. Valor da vida \u00fatil do cliente (CLV)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o ciclo de vendas B2B possa ser mais longo do que o B2C, as recompensas de longo prazo podem ser mais significativas. Por exemplo, o valor do tempo de vida do cliente (CLV) geralmente \u00e9 muito maior. <\/p>\n\n\n\n<p class=\"has-text-color has-background wp-block-paragraph\" style=\"background-color:#609d62;color:#ffffff\"><a href=\"https:\/\/www.equinetmedia.com\/inbound-marketing-age-blog\/the-importance-of-customer-lifetime-value-in-b2b\" target=\"_blank\" rel=\"noreferrer noopener\">Especialistas identificam o CLV<\/a> como uma das m\u00e9tricas mais importantes em vendas B2B.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso faz sentido quando voc\u00ea considera o trabalho necess\u00e1rio para alterar o processo de aquisi\u00e7\u00e3o. Quando uma empresa adota voc\u00ea como fornecedor, a mudan\u00e7a para um fornecedor alternativo \u00e9 demorada e complexa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qualquer mudan\u00e7a na cadeia de suprimentos tamb\u00e9m pode causar interrup\u00e7\u00f5es. Isso pode afetar os lucros da empresa e at\u00e9 mesmo lev\u00e1-la a perder clientes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo isso significa que, uma vez que voc\u00ea tenha conquistado um novo cliente por meio de uma rede B2B, \u00e9 prov\u00e1vel que ele permane\u00e7a como cliente por um longo prazo. Portanto, uma rede B2B bem-sucedida pode gerar clientes de alto valor e uma receita de longo prazo, desde que voc\u00ea tenha paci\u00eancia para aguardar essas convers\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com as redes B2C, o cliente pode alternar entre v\u00e1rios fornecedores, possivelmente ainda na mesma sess\u00e3o de compras, sem nenhum obst\u00e1culo. No entanto, isso n\u00e3o significa necessariamente que voc\u00ea n\u00e3o possa transformar os clientes B2C em <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-convert-customers-into-loyal-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">clientes de longa data<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea proporcionar experi\u00eancias positivas aos clientes, eles poder\u00e3o se tornar clientes habituais. No entanto, eles t\u00eam a flexibilidade de mudar para uma empresa alternativa a qualquer momento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso em mente, talvez voc\u00ea precise se esfor\u00e7ar mais para manter os clientes B2C. Por exemplo, se seu concorrente reduzir os pre\u00e7os, talvez voc\u00ea tenha que <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/prepare-affiliates-sale-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizar uma venda<\/a> para manter suas convers\u00f5es B2C.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os programas de afiliados geram <a href=\"https:\/\/saasscout.com\/statistics\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entre 15-30%<\/a> de todas as vendas para os anunciantes. No entanto, se quiser aumentar seus lucros, voc\u00ea precisa atingir o p\u00fablico certo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos recapitular rapidamente tr\u00eas fatores a serem considerados ao decidir se o marketing de afiliados B2B ou B2C \u00e9 a op\u00e7\u00e3o certa para voc\u00ea:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Alcance potencial.<\/strong> A maioria das redes B2B tem p\u00fablicos limitados, especialmente quando comparados ao grande n\u00famero de consumidores que fazem compras on-line.&nbsp;<\/li><li><strong>Ciclo de vendas.<\/strong> O B2B tem um ciclo de vendas mais longo do que o B2C. Se voc\u00ea quiser gerar convers\u00f5es rapidamente, essa \u00e9 uma \u00e1rea em que o B2C tem a vantagem.&nbsp;<\/li><li><strong>Valor da vida \u00fatil do cliente (CLV). <\/strong>Para muitas empresas, mudar de fornecedor ou provedor raramente \u00e9 simples. Por esse motivo, o B2B tem um CLV muito mais alto do que o B2C.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre o marketing de afiliados B2B vs. B2C? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. E n\u00e3o se esque\u00e7a de se inscrever em nossa newsletter <\/p>","protected":false},"excerpt":{"rendered":"<p>With affiliate spending forecasted to reach $8.2 billion in 2022, there&#8217;s never been a better time to start your own network. However, if you&#8217;re going to maximize your profits, you&#8217;ll need to target the right audience. Fortunately, with a bit of knowledge, you&#8217;ll be able to choose between starting a business-to-consumer (B2C) network or a [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[44,364,390,391,244],"class_list":["post-7727","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-marketing","tag-b2b","tag-b2c","tag-business-model","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019re going to maximize your profits, you need to target the right audience. 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