{"id":7769,"date":"2022-03-15T05:24:00","date_gmt":"2022-03-15T05:24:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7769"},"modified":"2022-04-18T20:35:54","modified_gmt":"2022-04-18T20:35:54","slug":"structure-affiliate-marketing-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/","title":{"rendered":"Como estruturar um programa de marketing de afiliados (em 5 etapas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59d4409d4cc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59d4409d4cc\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/#What_an_Affiliate_Marketing_Program_is_and_Why_You_Should_Consider_Starting_One\" >O que \u00e9 um programa de marketing de afiliados (e por que voc\u00ea deve pensar em come\u00e7ar um)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/#How_to_Structure_an_Affiliate_Marketing_Program_In_5_Steps\" >Como estruturar um programa de marketing de afiliados (em 5 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/#Step_1_Set_Clear_Goals\" >Etapa 1: Definir metas claras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/#Step_2_Identify_Your_Target_Audience\" >Etapa 2: Identifique seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/#Step_3_Choose_Your_Products\" >Etapa 3: Escolha seus produtos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/#Step_4_Set_Up_Your_Commission_Levels\" >Etapa 4: Configure seus n\u00edveis de comiss\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/#Step_5_Recruit_Your_Team\" >Etapa 5: Recrute sua equipe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/structure-affiliate-marketing-program\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">A cria\u00e7\u00e3o de um programa de marketing de afiliados pode ser uma das maneiras mais econ\u00f4micas e f\u00e1ceis de promover seus produtos. No entanto, <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciando seu programa<\/a> do zero pode ser um desafio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, estruturar um programa de afiliados n\u00e3o precisa ser uma tarefa complicada. Ao definir metas claras, pesquisar seu p\u00fablico e estabelecer diretrizes, voc\u00ea pode colocar seu programa em funcionamento em pouco tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos definir o que \u00e9 marketing de afiliados e, em seguida, orient\u00e1-lo nas etapas para estruturar seu pr\u00f3prio programa. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_an_Affiliate_Marketing_Program_is_and_Why_You_Should_Consider_Starting_One\"><\/span>O que \u00e9 um programa de marketing de afiliados (e por que voc\u00ea deve pensar em come\u00e7ar um)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/what-is-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa de marketing de afiliados<\/a>Em um contrato de marketing, terceiros promover\u00e3o seus produtos ou servi\u00e7os. Em troca da publicidade de sua empresa, os profissionais de marketing recebem comiss\u00f5es sobre as vendas que realizam. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rios benef\u00edcios em executar um programa de marketing de afiliados. Por exemplo, trabalhar com afiliados permite que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Amplie seu alcance<\/strong>: Voc\u00ea pode divulgar sua empresa para novos clientes do seu setor por meio dos p\u00fablicos-alvo dos profissionais de marketing. <\/li><li><strong>Aumentar o conhecimento da marca<\/strong>: Os profissionais de marketing de afiliados fornecem aos consumidores informa\u00e7\u00f5es sobre seus produtos para ajud\u00e1-los a tomar decis\u00f5es informadas.<\/li><li><strong>Adquirir novos clientes de forma r\u00e1pida e econ\u00f4mica<\/strong>: N\u00e3o h\u00e1 custos iniciais para iniciar seu pr\u00f3prio programa de marketing de afiliados, portanto, voc\u00ea pode recrutar quantos anunciantes quiser. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, \u00e9 muito f\u00e1cil criar um programa de afiliados com <a href=\"https:\/\/easyaffiliate.com\/pt\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">nosso plug-in Easy Affiliate<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png\" alt=\"A p\u00e1gina inicial do Easy Affiliate. \" class=\"wp-image-7772\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-300x123.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-768x314.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1536x628.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-347x142.png 347w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-660x270.png 660w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1216x498.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage.png 1789w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nossa ferramenta WordPress simplifica a cria\u00e7\u00e3o de um programa personalizado para sua empresa. E voc\u00ea pode gerenciar todos os seus relat\u00f3rios e pagamentos em um \u00fanico <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">painel de controle de afiliados<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Structure_an_Affiliate_Marketing_Program_In_5_Steps\"><\/span>Como estruturar um programa de marketing de afiliados (em 5 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 pronto para iniciar um programa de marketing de afiliados, recomendamos que dedique algum tempo para estrutur\u00e1-lo corretamente. Aqui est\u00e3o algumas etapas essenciais a serem consideradas!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_Clear_Goals\"><\/span>Etapa 1: Definir metas claras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira etapa na cria\u00e7\u00e3o de qualquer <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanha de marketing bem-sucedida<\/a> \u00e9 <a href=\"https:\/\/prettylinks.com\/blog\/marketing-goals-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">defini\u00e7\u00e3o de metas claras<\/a>. Sem uma dire\u00e7\u00e3o clara, voc\u00ea n\u00e3o saber\u00e1 se o seu programa de marketing de afiliados est\u00e1 funcionando ou se precisa de ajustes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao escolher seus objetivos, considere o que voc\u00ea espera alcan\u00e7ar com o programa. Talvez voc\u00ea queira se concentrar em qualquer um desses resultados:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aumentar o reconhecimento da marca<\/li><li><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gerando mais convers\u00f5es<\/a><\/li><li>Recrutamento de novos afiliados<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de saber o que deseja alcan\u00e7ar, crie metas espec\u00edficas que o ajudar\u00e3o a atingir esses objetivos. Dividir seus objetivos em etapas menores pode ajud\u00e1-lo a alcan\u00e7\u00e1-los sem se sentir sobrecarregado ou desanimado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode considerar o uso do <a href=\"https:\/\/www.atlassian.com\/blog\/productivity\/how-to-write-smart-goals\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M\u00e9todo de metas SMART<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"792\" height=\"341\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals.png\" alt=\"As metas SMART podem ajud\u00e1-lo a estruturar um programa de marketing de afiliados. \" class=\"wp-image-7771\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals.png 792w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-768x331.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-330x142.png 330w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-627x270.png 627w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-156x67.png 156w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><figcaption><em>Fonte da imagem: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:SMART-goals.png\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikimedia commons<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, suponha que voc\u00ea queira aumentar o reconhecimento da marca. Voc\u00ea poderia pedir aos seus afiliados que mencionassem seus produtos em suas postagens de blog ou nas redes sociais cinco vezes por m\u00eas. Isso lhe proporciona um resultado concreto e f\u00e1cil de medir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Your_Target_Audience\"><\/span>Etapa 2: Identifique seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de definir suas metas, \u00e9 hora de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">identificar o p\u00fablico<\/a> que o ajudar\u00e3o a atingir esses objetivos. Em outras palavras, quem \u00e9 mais prov\u00e1vel que se interesse por seus produtos ou servi\u00e7os? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identificar seu p\u00fablico-alvo \u00e9 uma etapa essencial na estrutura\u00e7\u00e3o do seu programa de afiliados. \u00c9 recomend\u00e1vel fazer parcerias com influenciadores que j\u00e1 tenham um p\u00fablico que corresponda aos seus clientes ideais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode come\u00e7ar criando um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">perfil do p\u00fablico-alvo<\/a>. Durante esse processo, voc\u00ea precisar\u00e1 identificar as caracter\u00edsticas demogr\u00e1ficas da sua base de clientes atual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma ferramenta como <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a> pode mostrar os tipos de usu\u00e1rios que frequentam seu site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-1024x498.png\" alt=\"Uma tela de amostra do Google Analytics, mostrando dados demogr\u00e1ficos de amostra.\" class=\"wp-image-5366\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Google Analytics fornece dados valiosos e detalhados sobre coisas como idade, local, dispositivo t\u00edpico e g\u00eanero de seus clientes m\u00e9dios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode realizar pesquisas sobre <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataformas de m\u00eddia social<\/a> como o Facebook e o Twitter. Em seguida, seus dados podem fornecer informa\u00e7\u00f5es sobre a melhor forma de combinar os afiliados com seu programa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_Your_Products\"><\/span>Etapa 3: Escolha seus produtos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agora \u00e9 hora de escolher os itens a serem inclu\u00eddos no seu programa de marketing de afiliados. Voc\u00ea precisar\u00e1 selecionar produtos do seu <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/run-successful-digital-product-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cat\u00e1logo de com\u00e9rcio eletr\u00f4nico<\/a> e adicion\u00e1-los ao seu painel de controle de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse processo pode ser complicado, pois voc\u00ea pode sobrecarregar os afiliados com muitas op\u00e7\u00f5es. No entanto, voc\u00ea tamb\u00e9m n\u00e3o quer que eles tenham a sensa\u00e7\u00e3o de que est\u00e3o vendendo continuamente os mesmos produtos para seu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A melhor maneira de abordar isso \u00e9 criar um mix de produtos que ofere\u00e7a v\u00e1rias op\u00e7\u00f5es para clientes e afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea vende roupas, considere incluir tops, cal\u00e7as, vestidos e acess\u00f3rios em seu programa. Essa sele\u00e7\u00e3o dar\u00e1 aos afiliados muitas op\u00e7\u00f5es. Isso tamb\u00e9m proporcionar\u00e1 aos clientes mais variedade quando visitarem sua loja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Set_Up_Your_Commission_Levels\"><\/span>Etapa 4: Configure seus n\u00edveis de comiss\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea precisar\u00e1 definir <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de comiss\u00e3o<\/a> para seus profissionais de marketing. A op\u00e7\u00e3o b\u00e1sica \u00e9 oferecer uma porcentagem definida sobre todas as convers\u00f5es bem-sucedidas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-1024x524.png\" alt=\"A defini\u00e7\u00e3o das taxas de comiss\u00e3o \u00e9 uma etapa importante na estrutura\u00e7\u00e3o de seu programa de marketing de afiliados. \" class=\"wp-image-7105\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-1024x524.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-300x154.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-768x393.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-277x142.png 277w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-527x270.png 527w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-156x80.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates.png 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante encontrar um bom equil\u00edbrio nas comiss\u00f5es. Se o valor pago for muito baixo, seus profissionais de marketing n\u00e3o se sentir\u00e3o motivados. No entanto, se voc\u00ea pagar demais, poder\u00e1 ter dificuldade para obter lucro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, voc\u00ea pode considerar o uso de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00edveis de comiss\u00e3o escalonados<\/a>. Essas camadas incluem diferentes n\u00edveis de pagamento, dependendo das conquistas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"791\" height=\"657\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png\" alt=\"N\u00edveis f\u00e1ceis de comiss\u00e3o de afiliados\" class=\"wp-image-5537\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png 791w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-300x249.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-768x638.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-171x142.png 171w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-325x270.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-156x130.png 156w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, um afiliado pode receber uma taxa mais alta na terceira venda que fizer a cada m\u00eas. Voc\u00ea tamb\u00e9m pode oferecer b\u00f4nus quando os profissionais de marketing excederem as metas de vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses incentivos proporcionam uma motiva\u00e7\u00e3o extra para a inscri\u00e7\u00e3o. Eles tamb\u00e9m podem <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/high-performing-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">atrair afiliados de alta qualidade<\/a> que podem gerar volumes de vendas maiores sem muita orienta\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usando nosso plug-in Easy Affiliate, navegue at\u00e9 <em>Easy Affiliate &gt; Configura\u00e7\u00f5es &gt; Comiss\u00f5es. <\/em>Em seguida, voc\u00ea pode configurar seus n\u00edveis de pagamento na se\u00e7\u00e3o <em>Rastreamento<\/em> t\u00edtulo. Aqui, voc\u00ea tamb\u00e9m vai <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/pay-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">selecione seus m\u00e9todos de pagamento<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Recruit_Your_Team\"><\/span>Etapa 5: Recrute sua equipe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A etapa final da estrutura\u00e7\u00e3o de seu programa de marketing de afiliados \u00e9 o recrutamento de influenciadores. Esse processo \u00e9 essencial, pois seus promotores podem fazer com que seu programa seja um sucesso ou um fracasso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao procurar poss\u00edveis afiliados, procure aqueles que tenham seguidores saud\u00e1veis nas m\u00eddias sociais e p\u00fablicos fi\u00e9is. O marketing de influ\u00eancia costuma ser eficaz porque esses profissionais de marketing geralmente t\u00eam seguidores ativos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode come\u00e7ar pesquisando no Instagram as hashtags relacionadas ao seu neg\u00f3cio. Esse m\u00e9todo pode identificar influenciadores de destaque em seu nicho:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"795\" height=\"442\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer.png\" alt=\"A parceria com influenciadores \u00e9 essencial para a estrutura\u00e7\u00e3o de seu programa de marketing de afiliados. \" class=\"wp-image-4182\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-300x167.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-768x427.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-255x142.png 255w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-486x270.png 486w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-156x87.png 156w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, voc\u00ea pode <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Entre em contato com blogueiros<\/a> que podem n\u00e3o estar necessariamente ativos nas m\u00eddias sociais, mas t\u00eam blogs de sucesso. Voc\u00ea pode identificar sites com autoridade pesquisando palavras-chave no Google ou usando um <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">ferramenta como a Semrush<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/buzzsumo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuzzSumo<\/a> \u00e9 outra excelente ferramenta para pesquisa de influenciadores. A plataforma tem uma ferramenta projetada especificamente para ajud\u00e1-lo a procurar e entrar em contato com influenciadores em seu nicho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Iniciar um programa de marketing de afiliados pode ajud\u00e1-lo a alcan\u00e7ar novos p\u00fablicos e aumentar as convers\u00f5es. Al\u00e9m disso, estruturar o programa n\u00e3o precisa ser uma tarefa complicada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recapitulando, estas s\u00e3o as cinco etapas a serem seguidas ao estruturar seu programa de marketing de afiliados:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Estabele\u00e7a metas claras.<\/li><li>Identifique seu p\u00fablico-alvo.<\/li><li>Escolha seus produtos.<\/li><li>Configure seus n\u00edveis de comiss\u00e3o.<\/li><li>Recrute sua equipe.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como criar uma estrutura para seu programa de marketing de afiliados? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitt<\/strong><\/a><strong><a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><\/strong><a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>r<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. E n\u00e3o se esque\u00e7a de se inscrever em nossa newsletter <\/p>","protected":false},"excerpt":{"rendered":"<p>Setting up an affiliate marketing program can be one of the most inexpensive and easiest ways to promote your products. However, starting your program from scratch can be challenging. Fortunately, structuring an affiliate program doesn&#8217;t have to be overwhelming. By setting clear goals, researching your audience, and establishing guidelines, you can get your program off [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[71,391],"class_list":["post-7769","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-program","tag-business-model","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you wondering how to structure your affiliate marketing program? 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