{"id":7807,"date":"2022-04-05T05:00:00","date_gmt":"2022-04-05T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7807"},"modified":"2022-04-04T14:47:30","modified_gmt":"2022-04-04T14:47:30","slug":"create-customer-referral-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/","title":{"rendered":"Como criar um programa de indica\u00e7\u00e3o de clientes (em 4 etapas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a57a0f4460da\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a57a0f4460da\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#Why_You_Might_Want_to_Create_a_Customer_Referral_Program\" >Por que voc\u00ea pode querer criar um programa de indica\u00e7\u00e3o de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#How_to_Create_a_Customer_Referral_Program_In_4_Steps\" >Como criar um programa de indica\u00e7\u00e3o de clientes (em 4 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#Step_1_Do_Your_Research\" >Etapa 1: Fa\u00e7a sua pesquisa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#Step_2_Identify_and_Advertise_Your_Incentives\" >Etapa 2: Identifique e anuncie seus incentivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#Step_3_Find_a_Platform_to_Run_Your_Referral_Program\" >Etapa 3: Encontre uma plataforma para executar seu programa de indica\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#Step_4_Track_Your_Referrals\" >Etapa 4: Acompanhe suas indica\u00e7\u00f5es<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">A promo\u00e7\u00e3o de sua empresa pode ser um processo intimidador. Portanto, talvez voc\u00ea hesite em abordar seus clientes para que se tornem embaixadores da marca. No entanto, incentivar as indica\u00e7\u00f5es boca a boca \u00e9 uma \u00f3tima maneira de gerar um burburinho em torno de seus produtos ou servi\u00e7os. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, os programas de indica\u00e7\u00e3o de clientes s\u00e3o simples de configurar. Al\u00e9m disso, eles podem ajud\u00e1-lo a reter os compradores existentes e, ao mesmo tempo <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/generate-affiliate-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"atrair leads novos e de alta qualidade\">atrair novos contatos<\/a>. Com plugins do WordPress como <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliado f\u00e1cil\">Afiliado f\u00e1cil<\/a>Com o software, voc\u00ea pode acompanhar facilmente o desempenho do seu programa e apoiar o crescimento a longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos discutir as vantagens de lan\u00e7ar um programa de indica\u00e7\u00e3o de clientes. Em seguida, vamos ensinar como criar o seu pr\u00f3prio programa em quatro passos simples. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Create_a_Customer_Referral_Program\"><\/span>Por que voc\u00ea pode querer criar um programa de indica\u00e7\u00e3o de clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um programa de indica\u00e7\u00e3o \u00e9 um programa baseado em recomenda\u00e7\u00f5es <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ideas-small-business-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"estrat\u00e9gia de marketing\">estrat\u00e9gia de marketing<\/a> que recompensa os clientes atuais por defenderem uma empresa. Isso \u00e9 altamente eficaz, simplesmente porque \u00e9 mais prov\u00e1vel que os clientes acreditem nos compradores anteriores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De fato, <a href=\"https:\/\/www.businessnewsdaily.com\/2353-consumer-ad-trust.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"92% de pessoas\">92% de pessoas<\/a> confiam mais nas recomenda\u00e7\u00f5es de amigos e familiares do que em qualquer outra forma de marketing:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1024x396.png\" alt=\"Um an\u00fancio de um programa de indica\u00e7\u00e3o de clientes no Instagram.\" class=\"wp-image-7822\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1024x396.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-300x116.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-768x297.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1536x594.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-2048x792.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-367x142.png 367w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-698x270.png 698w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1216x471.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1832x709.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-156x60.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, a aquisi\u00e7\u00e3o de novos clientes pode ser cara, mas os visitantes indicados t\u00eam um custo muito menor. <a href=\"https:\/\/blog.talkable.com\/3-reasons-why-referral-programs-acquire-new-customers#:~:text=Referral%20marketing%20creates%20high%2Dquality,to%20obtain%20a%20new%20customer.&amp;text=Suppose%2C%20for%20example%2C%20that%20you,cost%20per%20customer%20is%20%2425.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Custo de aquisi\u00e7\u00e3o de clientes (CAC)\">custo de aquisi\u00e7\u00e3o de clientes (CAC)<\/a>. Al\u00e9m disso, os clientes conquistados dessa forma tendem a ser <a href=\"https:\/\/financesonline.com\/referral-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Valor de vida \u00fatil 16% maior\">18% mais leal<\/a>. De modo geral, um programa saud\u00e1vel de indica\u00e7\u00e3o de clientes pode ajud\u00e1-lo a obter novos clientes potenciais, criar fidelidade \u00e0 marca e aumentar sua receita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Customer_Referral_Program_In_4_Steps\"><\/span>Como criar um programa de indica\u00e7\u00e3o de clientes (em 4 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea j\u00e1 conhece os benef\u00edcios dos programas de indica\u00e7\u00e3o, provavelmente est\u00e1 se perguntando como lan\u00e7ar o seu pr\u00f3prio. Ent\u00e3o, vamos aprender como voc\u00ea pode criar um em quatro etapas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Do_Your_Research\"><\/span>Etapa 1: Fa\u00e7a sua pesquisa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, considere a possibilidade de definir sua <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00fablico-alvo\">p\u00fablico-alvo<\/a>. Isso envolve pensar em seu ideal <em>encaminhamento<\/em> cliente. Essa \u00e9 uma etapa essencial, j\u00e1 que voc\u00ea vai querer atrair visitantes que estejam realmente interessados no seu neg\u00f3cio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse p\u00fablico-alvo provavelmente ser\u00e1 um de seus v\u00e1rios <a href=\"https:\/\/neilpatel.com\/blog\/accurate-customer-personas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"personas de clientes\">personas de clientes<\/a>. Se voc\u00ea estiver com dificuldade nessa tarefa, talvez seja uma boa ideia <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"pesquisa com seus clientes\">fa\u00e7a uma pesquisa com sua clientela atual<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois disso, seria prudente identificar suas metas para o programa. Se a sua empresa precisa conquistar novos clientes, aumentar a receita ou incentivar a repeti\u00e7\u00e3o de compras, voc\u00ea pode adaptar seu programa de indica\u00e7\u00f5es para atender \u00e0s suas necessidades espec\u00edficas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma t\u00e1tica que voc\u00ea pode adotar \u00e9 direcionar mais aten\u00e7\u00e3o para seus itens mais populares:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1024x297.png\" alt=\"Itens de cuidados com a pele mais vendidos.\" class=\"wp-image-7823\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1024x297.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-300x87.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-768x223.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1536x446.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-2048x595.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-18x5.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-489x142.png 489w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-929x270.png 929w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1216x353.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1832x532.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-156x45.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quando <a href=\"https:\/\/mailchimp.com\/courier\/article\/referral-marketing-programs\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"desenvolvimento de um programa de marketing de indica\u00e7\u00e3o\">desenvolvimento de um programa de marketing de indica\u00e7\u00e3o<\/a>, \u00e9 melhor escolher produtos que tenham um bom volume de transa\u00e7\u00f5es mensais e clientes satisfeitos. Isso porque as recomenda\u00e7\u00f5es boca a boca s\u00e3o mais eficazes para <em>acelerando<\/em> crescimento em vez de inici\u00e1-lo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, antes de <a href=\"https:\/\/www.wearlively.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"VIVO \">VIVO<\/a> lan\u00e7ou seu programa de indica\u00e7\u00f5es, ela j\u00e1 tinha uma base de clientes consider\u00e1vel:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1024x428.png\" alt=\"P\u00e1gina inicial da LIVELY\" class=\"wp-image-7815\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1024x428.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-300x125.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-768x321.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-340x142.png 340w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-646x270.png 646w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1216x508.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-156x65.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, seu programa \"Indique um amigo\" provocou um r\u00e1pido aumento nas vendas. Apenas 48 horas ap\u00f3s o lan\u00e7amento do programa, a loja on-line da LIVELY registrou <a href=\"https:\/\/www.shopify.com\/retail\/lively\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"300.000 sess\u00f5es\">300.000 sess\u00f5es<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 importante observar que seus clientes talvez j\u00e1 estejam indicando sua empresa para outras pessoas. Se voc\u00ea suspeitar que isso esteja acontecendo, considere avaliar de onde v\u00eam essas recomenda\u00e7\u00f5es silenciosas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_and_Advertise_Your_Incentives\"><\/span>Etapa 2: Identifique e anuncie seus incentivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea deve definir como vai recompensar os clientes que indicarem sua empresa. Seu incentivo deve ser valioso o suficiente para estimular as indica\u00e7\u00f5es, mas n\u00e3o a ponto de prejudicar suas margens de lucro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea poderia recompensar quem indicar novos clientes oferecendo descontos, vales-presente, upgrades de produtos ou brindes surpresa. Se n\u00e3o tiver condi\u00e7\u00f5es de oferecer incentivos a todos os clientes, voc\u00ea poderia <a href=\"https:\/\/rafflepress.com\/how-to-create-a-viral-refer-a-friend-giveaway\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"criar um concurso ou brinde\">criar um concurso ou brinde<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-1024x584.png\" alt=\"Programa de indica\u00e7\u00e3o do CoCo Nail Bar no Instagram\" class=\"wp-image-7816\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-1024x584.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-300x171.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-768x438.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-249x142.png 249w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-474x270.png 474w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-156x89.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM.png 1165w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Outra op\u00e7\u00e3o \u00e9 hospedar um <a href=\"https:\/\/www.voucherify.io\/blog\/how-to-launch-a-double-sided-referral-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"programa de indica\u00e7\u00e3o de dupla face\">programa de indica\u00e7\u00e3o de dupla face<\/a>. Com esse m\u00e9todo, voc\u00ea oferece incentivos tanto para a pessoa indicada quanto para quem a indicou. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que souber o que vai oferecer, conv\u00e9m informar seus clientes sobre essas novas vantagens em potencial. Voc\u00ea pode fazer isso no seu site, em posts no blog ou nas redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, se voc\u00ea estiver interessado em criar uma campanha por e-mail, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"MailChimp\">MailChimp<\/a> \u00e9 uma \u00f3tima plataforma. Com sua <a href=\"https:\/\/mailchimp.com\/audience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"ferramentas de gerenciamento de p\u00fablico\">ferramentas de gerenciamento de p\u00fablico<\/a>Com o programa de indica\u00e7\u00e3o, voc\u00ea pode informar seus clientes de forma r\u00e1pida e f\u00e1cil sobre o programa de indica\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Find_a_Platform_to_Run_Your_Referral_Program\"><\/span>Etapa 3: Encontre uma plataforma para executar seu programa de indica\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 tem um site no WordPress, est\u00e1 no caminho certo. Esse sistema de gerenciamento de conte\u00fado (CMS) \u00e9 compat\u00edvel com uma grande variedade de ferramentas e plugins que podem ajud\u00e1-lo a otimizar seu programa de indica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, nosso pr\u00f3prio <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliado f\u00e1cil\">Afiliado f\u00e1cil<\/a> O plug-in oferece uma plataforma amig\u00e1vel para iniciantes para marketing de afiliados e programas de indica\u00e7\u00e3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1024x487.png\" alt=\"P\u00e1gina inicial do Easy Affiliate\" class=\"wp-image-7817\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1024x487.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-300x143.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-768x366.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-298x142.png 298w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-567x270.png 567w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1216x579.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-156x74.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM.png 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Easy Affiliate vem com <a href=\"https:\/\/easyaffiliate.com\/pt\/addons\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"WooCommerce\">WooCommerce<\/a> integra\u00e7\u00e3o, para que voc\u00ea possa rapidamente <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/woocommerce-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"adicionar um programa de afiliados \u00e0 sua loja\">adicionar um programa de afiliados \u00e0 sua loja<\/a>. Com esse plug-in, voc\u00ea tamb\u00e9m pode pagar aos referenciadores com <a href=\"https:\/\/easyaffiliate.com\/pt\/addons\/paypal\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pagamentos em um clique do PayPal\">Pagamentos em um clique do PayPal<\/a>e usar o MailChimp para gerenciar listas de e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar a usar o Easy Affiliate, primeiro voc\u00ea precisar\u00e1 <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" title=\"escolha um plano\" target=\"_blank\" rel=\"noreferrer noopener\">escolha um plano<\/a>. Em seguida, voc\u00ea pode navegar at\u00e9 o painel do WordPress para <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/how-to-install-and-update-upgrade-easyaffiliate-on-your-site\/\" title=\"instalar e ativar\" target=\"_blank\" rel=\"noreferrer noopener\">instalar e ativar<\/a> o plugin. Depois disso, \u00e9 hora de criar e acompanhar seu programa de indica\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-39697d9b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" style=\"background-color:#f5d10e;color:#00010a\" target=\"_blank\" rel=\"noreferrer noopener\">Comece a usar o Easy Affiliate<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Track_Your_Referrals\"><\/span>Etapa 4: Acompanhe suas indica\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o Easy Affiliate tenha sido projetado para rastrear programas de afiliados, voc\u00ea tamb\u00e9m pode us\u00e1-lo para gerenciar refer\u00eancias. A diferen\u00e7a entre afiliados e referenciadores \u00e9 o pagamento. Os afiliados recebem uma comiss\u00e3o, mas os referenciadores podem ganhar descontos fixos ou outras promo\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para executar seu programa de indica\u00e7\u00e3o por meio da Easy Affiliate, voc\u00ea pode <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/how-to-pay-some-affiliates-different-commissions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"pagar aos afiliados diferentes taxas de comiss\u00e3o\">Personalize seu m\u00e9todo de pagamento<\/a>. Voc\u00ea pode definir as comiss\u00f5es dos indicadores como \u20190\u201c e, em vez disso, enviar os descontos diretamente por e-mail para eles. Como alternativa, voc\u00ea pode considerar <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/examples-of-specific-rules\/#stoptreshold\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"adicionar um limite\">adicionar um limite<\/a> para parar de pagar comiss\u00f5es ap\u00f3s um determinado valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode monitorar seus links de refer\u00eancia usando o <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Painel de controle de afiliados\">Painel de controle de afiliados<\/a>. L\u00e1, voc\u00ea pode visualizar relat\u00f3rios em tempo real sobre o desempenho do seu programa:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited.png\" alt=\"Painel de controle f\u00e1cil para afiliados\" class=\"wp-image-7819\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited.png 1008w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-300x85.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-768x217.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-18x5.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-502x142.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-955x270.png 955w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-156x44.png 156w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Com base nesses gr\u00e1ficos detalhados, voc\u00ea pode fazer altera\u00e7\u00f5es para melhorar seu programa ao longo do tempo. Al\u00e9m disso, o Easy Affiliate vem com <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/fraud-prevention-in-a-nutshell\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"prote\u00e7\u00e3o contra fraudes\">prote\u00e7\u00e3o contra fraudes<\/a>que pode filtrar os bots e impedir que os referenciadores usem seus pr\u00f3prios links.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1rio de uma empresa, voc\u00ea pode ampliar seu p\u00fablico de forma eficiente ao estabelecer um programa de indica\u00e7\u00e3o de clientes. Ao transformar seus clientes atuais em embaixadores da marca, voc\u00ea pode aumentar sua visibilidade e gerar novos leads de alta qualidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos recapitular as quatro etapas que voc\u00ea pode seguir para criar um programa de indica\u00e7\u00e3o de clientes bem-sucedido:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Fa\u00e7a sua pesquisa.<\/li><li>Identifique e divulgue seus incentivos.<\/li><li>Encontre uma plataforma, como <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Afiliado f\u00e1cil\">Afiliado f\u00e1cil<\/a>para executar seu programa de indica\u00e7\u00f5es.<\/li><li>Acompanhe suas indica\u00e7\u00f5es.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como lan\u00e7ar seu primeiro programa de indica\u00e7\u00f5es? Pergunte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. E n\u00e3o se esque\u00e7a de se inscrever em nossa newsletter <\/p>","protected":false},"excerpt":{"rendered":"<p>Promoting your business can be an intimidating process. So you might be hesitant to approach your customers about becoming brand ambassadors. However, encouraging word-of-mouth referrals is a great way to generate buzz around your products or services. Fortunately, customer referral programs are simple to set up. Plus, they can help you retain existing shoppers while [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[395,45],"class_list":["post-7807","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-referral-program","tag-referrals","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marketing your business to new customers can be intimidating. Fortunately, a customer referral program can help. Learn how to start yours in 4 simple steps!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create a Customer Referral Program (In 4 Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"Marketing your business to new customers can be intimidating. Fortunately, a customer referral program can help. Learn how to start yours in 4 simple steps!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-Referral-Program_Easy-Affiliate.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-Referral-Program_Easy-Affiliate.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-04-05T05:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-04-04T14:47:30+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Create a Customer Referral Program (In 4 Steps)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Marketing your business to new customers can be intimidating. Fortunately, a customer referral program can help. Learn how to start yours in 4 simple steps!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-Referral-Program_Easy-Affiliate.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#blogposting\",\"name\":\"How to Create a Customer Referral Program (In 4 Steps)\",\"headline\":\"How to Create a Customer Referral Program (In 4 Steps)\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Customer-Referral-Program_Easy-Affiliate.png\",\"width\":1216,\"height\":684,\"caption\":\"Customer Referral Program_Easy Affiliate.\"},\"datePublished\":\"2022-04-05T05:00:00-04:00\",\"dateModified\":\"2022-04-04T14:47:30-04:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":4,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#webpage\"},\"articleSection\":\"Advice, referral program, referrals\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#listItem\",\"name\":\"How to Create a Customer Referral Program (In 4 Steps)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#listItem\",\"position\":3,\"name\":\"How to Create a Customer Referral Program (In 4 Steps)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/johnhughes\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/johnhughes\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/\",\"name\":\"How to Create a Customer Referral Program (In 4 Steps)\",\"description\":\"Marketing your business to new customers can be intimidating. Fortunately, a customer referral program can help. Learn how to start yours in 4 simple steps!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Customer-Referral-Program_Easy-Affiliate.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#mainImage\",\"width\":1216,\"height\":684,\"caption\":\"Customer Referral Program_Easy Affiliate.\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/create-customer-referral-program\\\/#mainImage\"},\"datePublished\":\"2022-04-05T05:00:00-04:00\",\"dateModified\":\"2022-04-04T14:47:30-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Create a Customer Referral Program (In 4 Steps)<\/title>\n\n","aioseo_head_json":{"title":"Como criar um programa de indica\u00e7\u00e3o de clientes (em 4 etapas)","description":"Fazer o marketing de sua empresa para novos clientes pode ser intimidador. Felizmente, um programa de indica\u00e7\u00e3o de clientes pode ajudar. Saiba como iniciar o seu em 4 etapas simples!","canonical_url":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#blogposting","name":"How to Create a Customer Referral Program (In 4 Steps)","headline":"How to Create a Customer Referral Program (In 4 Steps)","author":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/johnhughes\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-Referral-Program_Easy-Affiliate.png","width":1216,"height":684,"caption":"Customer Referral Program_Easy Affiliate."},"datePublished":"2022-04-05T05:00:00-04:00","dateModified":"2022-04-04T14:47:30-04:00","inLanguage":"pt-BR","commentCount":4,"mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#webpage"},"articleSection":"Advice, referral program, referrals"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#listItem","name":"How to Create a Customer Referral Program (In 4 Steps)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#listItem","position":3,"name":"How to Create a Customer Referral Program (In 4 Steps)","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/pt\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/johnhughes\/#author","url":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/johnhughes\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#webpage","url":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/","name":"How to Create a Customer Referral Program (In 4 Steps)","description":"Marketing your business to new customers can be intimidating. Fortunately, a customer referral program can help. Learn how to start yours in 4 simple steps!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/johnhughes\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/johnhughes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-Referral-Program_Easy-Affiliate.png","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#mainImage","width":1216,"height":684,"caption":"Customer Referral Program_Easy Affiliate."},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/#mainImage"},"datePublished":"2022-04-05T05:00:00-04:00","dateModified":"2022-04-04T14:47:30-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/pt\/#website","url":"https:\/\/easyaffiliate.com\/pt\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/easyaffiliate.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"Easy Affiliate","og:type":"article","og:title":"How to Create a Customer Referral Program (In 4 Steps)","og:description":"Marketing your business to new customers can be intimidating. Fortunately, a customer referral program can help. Learn how to start yours in 4 simple steps!","og:url":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-Referral-Program_Easy-Affiliate.png","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-Referral-Program_Easy-Affiliate.png","og:image:width":"1216","og:image:height":"684","article:published_time":"2022-04-05T05:00:00+00:00","article:modified_time":"2022-04-04T14:47:30+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"How to Create a Customer Referral Program (In 4 Steps)","twitter:description":"Marketing your business to new customers can be intimidating. Fortunately, a customer referral program can help. Learn how to start yours in 4 simple steps!","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-Referral-Program_Easy-Affiliate.png"},"aioseo_meta_data":{"post_id":"7807","title":null,"description":"Fazer o marketing de sua empresa para novos clientes pode ser intimidador. Felizmente, um programa de indica\u00e7\u00e3o de clientes pode ajudar. Saiba como iniciar o seu em 4 etapas simples!&nbsp;&nbsp; &nbsp;","keywords":[{"label":"customer referrals ","value":"customer referrals "},{"label":"referral program ","value":"referral program "}],"keyphrases":{"focus":{"keyphrase":"Referral Program","score":90,"analysis":{"keyphraseInTitle":{"title":"Focus keyphrase in SEO title","description":"Focus keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"title":"Focus keyphrase in URL","description":"Focus keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus keyphrase in Subheadings","description":"Your H2 and H3 subheadings reflects the topic of your copy. Good job!","score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-Referral-Program_Easy-Affiliate.png","og_image_width":"1216","og_image_height":"684","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-09 17:53:22","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2022-01-19 18:33:57","updated":"2026-07-09 17:53:22"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Create a Customer Referral Program (In 4 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/pt"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/"},{"label":"How to Create a Customer Referral Program (In 4 Steps)","link":"https:\/\/easyaffiliate.com\/pt\/blog\/create-customer-referral-program\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts\/7807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/comments?post=7807"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts\/7807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/media\/7831"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/media?parent=7807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/categories?post=7807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/tags?post=7807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}