{"id":7911,"date":"2024-02-15T10:00:00","date_gmt":"2024-02-15T10:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7911"},"modified":"2024-02-15T10:00:47","modified_gmt":"2024-02-15T10:00:47","slug":"mlm-wordpress-network-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/","title":{"rendered":"Como criar seu pr\u00f3prio marketing multin\u00edvel (eticamente)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8cda085e2c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8cda085e2c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#An_Introduction_to_Multi-Level_Marketing\" >Uma introdu\u00e7\u00e3o ao marketing multin\u00edvel&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#Ethical_Issues_with_MLM\" >Quest\u00f5es \u00e9ticas com o MLM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#1_Top_Heavy_Distribution\" >1. Distribui\u00e7\u00e3o de peso superior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#2_Predatory_Recruitment_Tactics\" >2. T\u00e1ticas de recrutamento predat\u00f3rias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#3_Personal_Costs_for_Participants\" >3. Custos pessoais dos participantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#4_Misleading_Income_Claims\" >4. Declara\u00e7\u00f5es de renda enganosas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#5_Lack_of_Transparency\" >5. Falta de transpar\u00eancia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#The_Cost_of_Unethical_MLMs\" >O custo dos MLMs anti\u00e9ticos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#How_to_Create_a_More_Ethical_MLM\" >Como criar um MLM mais \u00e9tico<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#1_Keep_The_Focus_on_Sales\" >1. Mantenha o foco nas vendas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#2_Encourage_Ethical_Practices\" >2. Incentivar pr\u00e1ticas \u00e9ticas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#3_Run_It_as_a_Multi-Tiered_Affiliate_Program\" >3. Execute-o como um programa de afiliados em v\u00e1rias camadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#4_Be_Transparent\" >4. Seja transparente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#How_to_Create_Your_Own_MLM_In_2_Steps\" >Como criar seu pr\u00f3prio MLM (em 2 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#Step_1_Make_Multiple_Commission_Levels\" >Etapa 1: Crie v\u00e1rios n\u00edveis de comiss\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#Step_2_Reward_Your_Best_Recruiters\" >Etapa 2: Recompense seus melhores recrutadores<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/mlm-wordpress-network-marketing\/#Conclusion\" >Conclus\u00e3o&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong><em>Descubra como aproveitar eticamente o modelo de marketing multin\u00edvel para expandir seus neg\u00f3cios on-line com dicas pr\u00e1ticas e ferramentas WordPress f\u00e1ceis de usar.<\/em><\/strong> <\/p>\n\n\n\n<p>O marketing multin\u00edvel (ou MLM) \u00e9 uma maneira poderosa de formar uma equipe de vendedores apaixonados e motivados para o seu neg\u00f3cio.<\/p>\n\n\n\n<p>A premissa \u00e9 simples: Sua equipe de vendas \u00e9 remunerada pelas vendas que gera e, al\u00e9m disso, recebe uma parte da comiss\u00e3o das vendas feitas por outras pessoas que recruta. <br><br>Isso os motiva a fazer duas coisas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Vender seus produtos diretamente (como em um programa de afiliados padr\u00e3o)<\/strong><\/li>\n\n\n\n<li><strong>Incentive outras pessoas a divulgarem seu produto.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Assim, sua rede e, por extens\u00e3o, sua empresa, cresce e cresce como um Mario Bro com cogumelos. <\/p>\n\n\n\n<p>Mas esse modelo de marketing eficaz traz alguns desafios \u00e9ticos. <\/p>\n\n\n\n<p>Sem o devido cuidado e considera\u00e7\u00e3o ao montar sua rede de MLM, voc\u00ea pode, sem saber, criar algo semelhante a um esquema Ponzi ou de pir\u00e2mide. N\u00e3o \u00e9 t\u00e3o bom assim. <\/p>\n\n\n\n<p>Felizmente, <strong>n\u00e3o \u00e9 dif\u00edcil montar uma rede de MLM que respeite tanto sua equipe de vendas quanto seus clientes.<\/strong> <\/p>\n\n\n\n<p>Basta algum planejamento, conhecimento e uma \u00f3tima ferramenta on-line para gerenciar sua rede de MLM de forma justa e transparente.<\/p>\n\n\n\n<p>Continue lendo para saber como criar uma rede \u00e9tica de marketing multin\u00edvel que mantenha a confian\u00e7a do cliente e sua reputa\u00e7\u00e3o intactas e, ao mesmo tempo, fa\u00e7a seu neg\u00f3cio crescer exponencialmente.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif.webp\" alt=\"Gif de Ringo Starr assinando o meme paz e amor\" class=\"wp-image-11758\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif.webp 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif-300x169.webp 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif-252x142.webp 252w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/04\/peace-and-love-gif-156x88.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-multi-level-marketing\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Multi-Level_Marketing\"><\/span>Uma introdu\u00e7\u00e3o ao marketing multin\u00edvel&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O MLM, ou marketing de rede gratuito, \u00e9 um modelo de neg\u00f3cios em que <strong>Os membros n\u00e3o assalariados promovem e vendem produtos diretamente aos consumidores. <\/strong>Esses profissionais de marketing tamb\u00e9m s\u00e3o ativamente incentivados a trazer novos recrutas. <\/p>\n\n\n\n<p>Normalmente, os membros recebem uma parte das vendas feitas por todos que recrutaram para o neg\u00f3cio de MLM.&nbsp;<\/p>\n\n\n\n<p>Quando um representante de vendas no n\u00edvel inferior faz uma venda, todos os que est\u00e3o acima dele ganham uma parte de sua renda. <\/p>\n\n\n\n<p>\u00c9 um incentivo para espalhar a palavra e encorajar uma rede maior de vendedores. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ethical_Issues_with_MLM\"><\/span>Quest\u00f5es \u00e9ticas com o MLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esse modelo tem v\u00e1rias armadilhas em potencial. \u00c9 importante familiarizar-se com os problemas para que voc\u00ea possa trabalhar para evit\u00e1-los e criar um MLM \u00e9tico. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Top_Heavy_Distribution\"><\/span>1. Distribui\u00e7\u00e3o de peso superior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-1024x614.png\" alt=\"Um exemplo de layout de um modelo de marketing multin\u00edvel.\" class=\"wp-image-7912\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-1024x614.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-300x180.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-768x461.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-237x142.png 237w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-450x270.png 450w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-1140x684.png 1140w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure-156x94.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/traditional-mlm-structure.png 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>A maior preocupa\u00e7\u00e3o \u00e9tica \u00e9 que os MLMs podem, \u00e0s vezes, se assemelhar a esquemas de pir\u00e2mide. <\/p>\n\n\n\n<p>Quanto mais n\u00edveis seu MLM tiver, mais explorador ele se tornar\u00e1. <\/p>\n\n\n\n<p>As pessoas no topo da hierarquia ganham cada vez mais, enquanto as pessoas na base ganham muito pouco.<\/p>\n\n\n\n<p>A diferen\u00e7a \u00e9 que os MLMs geram receita a partir de <strong>vendas reais de produtos aos consumidores<\/strong>Enquanto os esquemas de pir\u00e2mide ganham dinheiro principalmente com o recrutamento de mais membros. <\/p>\n\n\n\n<p>A preocupa\u00e7\u00e3o \u00e9tica surge quando a \u00eanfase est\u00e1 mais no recrutamento do que na venda de produtos. Isso pode levar a...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Predatory_Recruitment_Tactics\"><\/span>2. T\u00e1ticas de recrutamento predat\u00f3rias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark.jpg\" alt=\"Tubar\u00e3o\" class=\"wp-image-11769\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Shark-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ways-to-reward-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recompensar seus parceiros afiliados de melhor desempenho<\/a> \u00e9 uma \u00f3tima maneira de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/motivate-inactive-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">incentiv\u00e1-los a obter melhores resultados<\/a>. <\/p>\n\n\n\n<p>No entanto, lembre-se de como esses b\u00f4nus podem influenciar o comportamento.<\/p>\n\n\n\n<p>Quando o foco muda de vendas de produtos para recrutamento, voc\u00ea corre o risco de sua for\u00e7a de vendas empregar t\u00e1ticas de recrutamento predat\u00f3rias.<\/p>\n\n\n\n<p>O exemplo cl\u00e1ssico \u00e9 o de um membro que \u00e9 pressionado a inscrever seus amigos e familiares na rede.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personal_Costs_for_Participants\"><\/span>3. Custos pessoais dos participantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket.jpg\" alt=\"\" class=\"wp-image-11768\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Out-of-pocket-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Os participantes podem ser solicitados a comprar kits iniciais caros ou a manter compras mensais de produtos para permanecerem ativos. <\/p>\n\n\n\n<p>Isso pode levar a dificuldades financeiras sem uma receita de vendas equivalente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Misleading_Income_Claims\"><\/span>4. Declara\u00e7\u00f5es de renda enganosas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post.jpg\" alt=\"\" class=\"wp-image-11764\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Confusing-sign-post-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Alguns MLMs foram criticados por fazerem afirma\u00e7\u00f5es exageradas ou enganosas sobre os ganhos potenciais. <br><br>Isso pode fazer com que as pessoas se associem (e gastem o dinheiro da startup) com base em expectativas irrealistas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Lack_of_Transparency\"><\/span>5. Falta de transpar\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks.jpg\" alt=\"\" class=\"wp-image-11767\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Masks-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Pode haver falta de informa\u00e7\u00f5es claras sobre o modelo de neg\u00f3cios, a estrutura de remunera\u00e7\u00e3o e as taxas reais de sucesso dos participantes. <\/p>\n\n\n\n<p>Isso dificulta que as pessoas tomem decis\u00f5es informadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Cost_of_Unethical_MLMs\"><\/span>O custo dos MLMs anti\u00e9ticos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Executando um <a href=\"https:\/\/consumer.ftc.gov\/articles\/multi-level-marketing-businesses-pyramid-schemes\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MLM anti\u00e9tico do tipo \"pir\u00e2mide\" <\/a>pode causar danos incalcul\u00e1veis \u00e0 sua reputa\u00e7\u00e3o e \u00e0 confian\u00e7a do consumidor. <\/p>\n\n\n\n<p>Voc\u00ea corre um risco muito real de que os consumidores associem sua marca a t\u00e1ticas de recrutamento e explora\u00e7\u00e3o enganosas ou predat\u00f3rias.<\/p>\n\n\n\n<p>Qualquer sucesso comercial obtido com o uso dessas t\u00e1ticas ser\u00e1 de curta dura\u00e7\u00e3o, pois os esquemas de pir\u00e2mide s\u00e3o, por natureza, insustent\u00e1veis a longo prazo.<\/p>\n\n\n\n<p>Al\u00e9m de ser apenas \"a coisa certa a fazer\", concentrar-se na cria\u00e7\u00e3o de uma rede de marketing multin\u00edvel \u00e9tica faz sentido para os neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-create-a-more-ethical-mlm\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_More_Ethical_MLM\"><\/span>Como criar um MLM mais \u00e9tico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea conhece as preocupa\u00e7\u00f5es \u00e9ticas relacionadas ao marketing de MLM, pode voltar sua aten\u00e7\u00e3o para resolv\u00ea-las. <\/p>\n\n\n\n<p>Aqui est\u00e3o dicas pr\u00e1ticas para garantir que seu MLM seja configurado para aumentar seus neg\u00f3cios de forma sustent\u00e1vel e <strong>expandir sua rede sem explorar seus parceiros.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Keep_The_Focus_on_Sales\"><\/span>1. Mantenha o foco nas vendas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales.jpg\" alt=\"\" class=\"wp-image-11766\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Focus-on-sales-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>As duas primeiras cr\u00edticas \u00e9ticas listadas acima (distribui\u00e7\u00e3o de alto n\u00edvel e recrutamento predat\u00f3rio) podem ser resolvidas seguindo esse conselho fundamental: <\/p>\n\n\n\n<p> <strong>Sempre mantenha suas vendas diretas como seu principal incentivo em rela\u00e7\u00e3o ao recrutamento. <\/strong><\/p>\n\n\n\n<p>H\u00e1 duas maneiras de conseguir isso, e \u00e9 melhor aplicar as duas.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ofere\u00e7a uma comiss\u00e3o maior para as vendas e mantenha os recrutamentos como um \"item interessante\"<\/strong> b\u00f4nus que n\u00e3o seja indevidamente respons\u00e1vel por sua renda. <br><\/li>\n\n\n\n<li><strong>Limite o n\u00famero de n\u00edveis (ou camadas) em seu esquema de MLM. <\/strong><br><br>Por exemplo, se voc\u00ea limitar a 3 n\u00edveis, os recrutadores receber\u00e3o apenas uma parte das pessoas que eles recrutarem e das pessoas que seus recrutadores recrutarem. <br><br>Ao fazer isso, voc\u00ea evita que os participantes se concentrem no recrutamento como um meio de renda passiva. <br><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Encourage_Ethical_Practices\"><\/span>2. Incentivar pr\u00e1ticas \u00e9ticas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump.jpg\" alt=\"\" class=\"wp-image-11765\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-18x9.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/Fist-bump-156x78.jpg 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Treinar os membros em pr\u00e1ticas \u00e9ticas de venda e recrutamento que respeitem os limites e os relacionamentos pessoais.<\/p>\n\n\n\n<p>Inclua uma cl\u00e1usula sobre vendas e recrutamento \u00e9ticos em seus termos e condi\u00e7\u00f5es e reserve-se o direito de revogar a participa\u00e7\u00e3o em seu MLM por esses motivos. <\/p>\n\n\n\n<p>Voc\u00ea pode incluir o treinamento como parte de sua <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/effective-affiliate-onboarding\/\" title=\"\">recursos de integra\u00e7\u00e3o. <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_It_as_a_Multi-Tiered_Affiliate_Program\"><\/span>3. Execute-o como um programa de afiliados em v\u00e1rias camadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tradicionalmente, os MLMs exigem que os participantes literalmente comprem o esquema com risco financeiro pessoal. <\/p>\n\n\n\n<p>Antes de <a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">com\u00e9rcio eletr\u00f4nico<\/a> isso fazia sentido. Afinal de contas, o pessoal de vendas precisava entregar os produtos diretamente aos clientes. A pr\u00e9-compra de estoque era muitas vezes a \u00fanica maneira de garantir que eles tivessem produtos \u00e0 m\u00e3o para vender. <\/p>\n\n\n\n<p>No entanto, na era das vendas on-line e do envio direto, esse modelo pode e deve ser repensado para reduzir o \u00f4nus financeiro dos participantes.<\/p>\n\n\n\n<p>Ao administrar seu MLM como um sistema de v\u00e1rias camadas <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-for-beginners\/\" title=\"\">programa de afiliados<\/a>Com a compra de estoque, sua equipe de vendas n\u00e3o precisa comprar estoque antecipadamente. <\/p>\n\n\n\n<div id=\"ad-11762\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/pt\/ads\/post-affiliate-marketing-vs-mlm\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2024\/02\/EA-Affiliate-Marketing-vs-MLM-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Em vez disso, eles podem direcionar os clientes para a compra de produtos por meio de seus <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/make-affiliate-link\/\" title=\"\">links de afiliados exclusivos<\/a>com sua empresa lidando diretamente com o atendimento. <\/p>\n\n\n\n<p>Essa abordagem reduz significativamente a barreira de entrada para novos participantes e minimiza seu risco financeiro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Be_Transparent\"><\/span>4. Seja transparente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outro b\u00f4nus de executar seu MLM como um programa de afiliados \u00e9 a facilidade com que voc\u00ea pode acompanhar os dados de vendas e comiss\u00f5es. Isso garante transpar\u00eancia e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/determine-commission-rates-affiliate-marketing\/\" title=\"\">compensa\u00e7\u00e3o justa<\/a>.<\/p>\n\n\n\n<div id=\"ad-10917\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/pt\/ads\/post-5-affiliate-marketing-kpis\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Os 5 principais KPIs da EA Adsanity\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Os participantes podem ver exatamente como seus esfor\u00e7os se traduzem em ganhos, o que gera confian\u00e7a e motiva\u00e7\u00e3o.<\/p>\n\n\n\n<p>Com <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" title=\"\">Afiliado f\u00e1cil<\/a>Se voc\u00ea e seus afiliados puderem rastrear seus cliques e vendas no Google Analytics, voc\u00ea e seus afiliados poder\u00e3o rastrear seus cliques e vendas.<\/p>\n\n\n\n<p>Isso n\u00e3o apenas ajuda a manter a transpar\u00eancia, mas tamb\u00e9m capacita sua equipe de vendas com dados para tomar decis\u00f5es informadas sobre suas estrat\u00e9gias.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-create-your-own-mlm-in-2-steps\"><span class=\"ez-toc-section\" id=\"How_to_Create_Your_Own_MLM_In_2_Steps\"><\/span>Como criar seu pr\u00f3prio MLM (em 2 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando usados com cuidado, os n\u00edveis de comiss\u00e3o no estilo MLM podem incentivar seus parceiros a recrutar mais pessoas. <\/p>\n\n\n\n<p>Com isso em mente, vamos ver como voc\u00ea pode adicionar n\u00edveis de comiss\u00e3o a um <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" title=\"\">Rede de afiliados Easy<\/a> usando nosso software WordPress MLM.<\/p>\n\n\n\n<p>Usaremos nosso <a href=\"https:\/\/easyaffiliate.com\/pt\/\" title=\"Plugin Easy Affiliate\">Plugin Easy Affiliate MLM para WordPress<\/a> para este tutorial. Se voc\u00ea ainda n\u00e3o tem nossa ferramenta para WordPress, confira nossa <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" title=\"planos de pre\u00e7os\">op\u00e7\u00f5es de planejamento aqui<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-1024x527.png\" alt=\"P\u00e1gina inicial do Easy Affiliate\" class=\"wp-image-7539\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-1024x527.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-300x154.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-768x395.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-276x142.png 276w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-525x270.png 525w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-1216x626.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage-156x80.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/Easy-Affiliate-homepage.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-make-multiple-commission-levels\"><span class=\"ez-toc-section\" id=\"Step_1_Make_Multiple_Commission_Levels\"><\/span>Etapa 1: Crie v\u00e1rios n\u00edveis de comiss\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea pode adicionar n\u00edveis \u00e0 sua rede de afiliados usando nosso <a href=\"https:\/\/easyaffiliate.com\/pt\/addons\/commission-levels\/\" title=\"\">Complemento de n\u00edveis de comiss\u00e3o<\/a>. <\/p>\n\n\n\n<p>Com essa configura\u00e7\u00e3o em vigor, um afiliado que recrutar um novo membro receber\u00e1 uma parte da comiss\u00e3o dessa pessoa. <\/p>\n\n\n\n<p>Todos os \"ancestrais\" do afiliado (a pessoa que o recrutou e a pessoa que recrutou <em>que<\/em> pessoa) tamb\u00e9m ganhar\u00e1 uma porcentagem.&nbsp;<\/p>\n\n\n\n<p>Para ativar esse complemento, navegue at\u00e9 <strong>Easy Affiliate &gt; Add-ons<\/strong><em> <\/em>em seu painel de controle do WordPress. Em seguida, encontre <strong>N\u00edveis f\u00e1ceis de comiss\u00e3o de afiliados<\/strong> e clique em <strong>Instalar o complemento:<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1024x462.png\" alt=\"Um complemento e plugin de MLM para WordPress.\" class=\"wp-image-7913\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1024x462.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-300x135.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-768x346.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1536x693.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-2048x924.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-315x142.png 315w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-599x270.png 599w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1216x548.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-1832x826.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-addon-156x70.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Depois de ativar esse software, navegue at\u00e9 <strong>Easy Affiliates &gt; Configura\u00e7\u00f5es.<\/strong> Em seguida, selecione o novo <strong>Comiss\u00f5es<\/strong> guia:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1024x519.png\" alt=\"Voc\u00ea pode usar o Easy Affiliate como um plug-in do WordPress para seu MLM.\" class=\"wp-image-7914\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1024x519.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-768x390.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1536x779.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-2048x1039.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-532x270.png 532w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-1832x929.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/easy-affiliate-commission-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Supondo que voc\u00ea j\u00e1 tenha configurado sua rede de afiliados, essa p\u00e1gina deve exibir as configura\u00e7\u00f5es de todos os seus novos cadastros. <\/p>\n\n\n\n<p>Agora vamos criar alguns n\u00edveis adicionais.&nbsp;<\/p>\n\n\n\n<p>Clique em <strong>Adicionar n\u00edvel<\/strong>. Agora voc\u00ea pode escolher o valor que os membros receber\u00e3o ap\u00f3s uma convers\u00e3o bem-sucedida:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1024x572.png\" alt=\"O plug-in Easy Affiliate para WordPress.\" class=\"wp-image-7915\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1024x572.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--300x167.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--768x429.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1536x858.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--2048x1143.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--254x142.png 254w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--484x270.png 484w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1216x679.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--1832x1023.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/multiple-levels-mlm--156x87.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Lembre-se, recomendamos <strong>criar apenas alguns n\u00edveis<\/strong> para garantir que voc\u00ea <strong>manter o foco em vendas em vez de recrutamento<\/strong>. <\/p>\n\n\n\n<p>Quando estiver satisfeito com seus n\u00edveis de comiss\u00e3o, clique em <strong>Op\u00e7\u00f5es de atualiza\u00e7\u00e3o.<\/strong> Voc\u00ea sempre pode repetir o processo para criar camadas adicionais.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-reward-your-best-recruiters\"><span class=\"ez-toc-section\" id=\"Step_2_Reward_Your_Best_Recruiters\"><\/span>Etapa 2: Recompense seus melhores recrutadores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mesmo com um plugin WordPress MLM e esses n\u00edveis de pagamento, talvez voc\u00ea queira atribuir n\u00edveis de comiss\u00e3o exclusivos a usu\u00e1rios individuais. <\/p>\n\n\n\n<p>Essa configura\u00e7\u00e3o pode recompensar seus melhores afiliados ou <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/motivate-inactive-affiliates\/\" title=\"Incentivar seus parceiros com baixo desempenho\">Incentivar seus parceiros com baixo desempenho<\/a> para fazer melhor.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea precisar\u00e1 ativar o <strong>Substitui\u00e7\u00e3o da Comiss\u00e3o<\/strong> para o usu\u00e1rio em quest\u00e3o. Navegue at\u00e9 <strong>Usu\u00e1rios &gt; Todos os usu\u00e1rios<\/strong>. Em seguida, localize o nome de usu\u00e1rio e selecione o que o acompanha <strong>Editar<\/strong> campo:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1024x398.png\" alt=\"Uma sele\u00e7\u00e3o de contas de usu\u00e1rio, no painel do WordPress. \" class=\"wp-image-7916\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1024x398.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-300x117.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-768x299.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1536x598.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-2048x797.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-365x142.png 365w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-694x270.png 694w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1216x473.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-1832x713.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/wordpress-username-edit-156x61.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Em seguida, v\u00e1 at\u00e9 a se\u00e7\u00e3o <strong>Configura\u00e7\u00f5es de afiliados<\/strong> se\u00e7\u00e3o. Se ainda n\u00e3o estiver ativada, selecione a se\u00e7\u00e3o <strong>Esse usu\u00e1rio \u00e9 um afiliado?<\/strong> caixa de sele\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"626\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1024x626.png\" alt=\"Recurso de substitui\u00e7\u00e3o de comiss\u00e3o do Easy Affiliate.\" class=\"wp-image-7917\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1024x626.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-300x183.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-768x469.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1536x938.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-232x142.png 232w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-442x270.png 442w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1119x684.png 1119w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-1686x1030.png 1686w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user-156x95.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/affiliate-settings-user.png 1892w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Em seguida, clique na caixa de sele\u00e7\u00e3o a seguir: <strong>Ativar a substitui\u00e7\u00e3o de comiss\u00e3o para esse usu\u00e1rio<\/strong>. Isso adiciona uma nova se\u00e7\u00e3o ao perfil desse usu\u00e1rio:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1024x628.png\" alt=\"Como definir um n\u00edvel de comiss\u00e3o exclusivo, no Easy Affiliate.\" class=\"wp-image-7918\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1024x628.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--300x184.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--768x471.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1536x942.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--231x142.png 231w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--440x270.png 440w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1115x684.png 1115w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--1679x1030.png 1679w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override--156x96.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/enable-commission-override-.png 1894w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Agora voc\u00ea pode alterar as configura\u00e7\u00f5es de comiss\u00e3o dessa pessoa escolhendo entre <strong>Porcentagem<\/strong> e <strong>Valor fixo<\/strong>. Especifique o valor para recompensar esse profissional de marketing por venda. Quando estiver satisfeito com sua sele\u00e7\u00e3o, clique em <strong>Atualizar usu\u00e1rio.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os MLMs podem n\u00e3o ter a melhor reputa\u00e7\u00e3o. Entretanto, quando voc\u00ea usa as t\u00e9cnicas de MLM com cuidado, \u00e9 poss\u00edvel desenvolver uma rede \u00e9tica e bem-sucedida para expandir seus neg\u00f3cios. <\/p>\n\n\n\n<p>Se voc\u00ea optar por essa abordagem, lembre-se de <strong>concentrar-se na realiza\u00e7\u00e3o de vendas em vez de simplesmente recrutar<\/strong> o maior n\u00famero poss\u00edvel de novos membros.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea pode fazer isso limitando os n\u00edveis de comiss\u00e3o e dando uma remunera\u00e7\u00e3o maior para vendas diretas em vez de vendas de recrutas. <\/p>\n\n\n\n<p>Se voc\u00ea possui um site de com\u00e9rcio eletr\u00f4nico ou de associa\u00e7\u00e3o, executar seu MLM como um programa de afiliados \u00e9 a melhor maneira de gerenciar recrutas e recompensar os participantes de forma justa.<\/p>\n\n\n\n<p>Com um programa de afiliados de MLM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Os afiliados n\u00e3o s\u00e3o obrigados a comprar a\u00e7\u00f5es<\/strong><\/li>\n\n\n\n<li><strong>Tanto voc\u00ea quanto seus afiliados podem acompanhar as vendas e os cliques de forma transparente<\/strong><\/li>\n\n\n\n<li><strong>A cria\u00e7\u00e3o e o gerenciamento de v\u00e1rios n\u00edveis s\u00e3o simples com o <a href=\"https:\/\/easyaffiliate.com\/pt\/addons\/commission-levels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Add-on Easy Affiliate Commission Levels (N\u00edveis de comiss\u00e3o de afiliados f\u00e1ceis)<\/a>.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, se voc\u00ea estiver administrando sua loja on-line no WordPress, o Easy Affiliate \u00e9 o <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/woocommerce-affiliate-program\/\" title=\"\">plugin de programa de afiliados para WooCommerce<\/a>MemberPress, Easy Digital Downloads e muito mais. <\/p>\n\n\n\n<div id=\"ad-11257\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/pt\/ads\/get-started-ea\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como criar um MLM mais \u00e9tico? <\/em>Conte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como aproveitar eticamente o modelo de marketing multin\u00edvel para expandir seus neg\u00f3cios on-line com dicas pr\u00e1ticas e ferramentas WordPress f\u00e1ceis de usar. <\/p>","protected":false},"author":4600,"featured_media":11773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"t96dhqcobow0\",\"bmbtjxcx9bs0\",\"9pi65jqoq0c0\",\"14mzca1r0a2k\",\"5cfe02xye180\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"lhcizi8va1s0\",\"xtdwba9kmo00\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"o9213wmqhps0\",\"f21m9mlqmio0\",\"8irevronbqo0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"y4ubk5h7qo00\",\"85o2tiaxclw0\",\"62cf51436474d\",\"lyfu6qus0ts\",\"3nwjz39y0xk0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"l62fvi2ligw0\",\"9fgdvq6chu00\",\"f3ttofiwp7k0\",\"379xy91xp3a0\",\"7quo2b48f1c0\",\"k2ny2s58nc00\",\"7bbagpozn7g0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\",\"w09fdtiheww0\",\"amsydqjslcs0\",\"xiprixgfenk0\"]","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[399],"class_list":{"0":"post-7911","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-multi-level-marketing-2","9":"entry"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts\/7911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/users\/4600"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/comments?post=7911"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts\/7911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/media\/11773"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/media?parent=7911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/categories?post=7911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/tags?post=7911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}