{"id":8081,"date":"2023-05-09T05:00:00","date_gmt":"2023-05-09T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=8081"},"modified":"2026-07-06T12:09:44","modified_gmt":"2026-07-06T16:09:44","slug":"influencer-vs-affiliate-marketer","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/","title":{"rendered":"Influenciador x comerciante de afiliados: O que \u00e9 melhor para seu programa de afiliados?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a0c80496f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a0c80496f\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/#An_Overview_of_Influencer_Marketing\" >Uma vis\u00e3o geral do marketing de influ\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/#An_Overview_of_Affiliate_Marketing\" >Uma vis\u00e3o geral do marketing de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/#Influencer_vs_Affiliate_Marketer_Which_Is_Better_for_Your_Affiliate_Program\" >Influenciador x comerciante de afiliados: O que \u00e9 melhor para seu programa de afiliados?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/#Your_Product\" >Seu produto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/#Your_Target_Audience\" >Seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/#Your_Budget\" >Seu or\u00e7amento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/#Your_Goals\" >Suas metas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/#Engagement\" >Compromisso<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/#In_Conclusion\" >Em conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1rio de uma pequena empresa, obter um p\u00fablico maior e aumentar seus lucros provavelmente s\u00e3o as principais prioridades. Uma maneira eficaz de atingir essas metas \u00e9 <strong>iniciar um programa de afiliados<\/strong> e <strong>parceria com criadores de conte\u00fado<\/strong> em seu nicho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao iniciar sua busca por parceiros, voc\u00ea provavelmente j\u00e1 se deparou com muita conversa fiada sobre <strong>influenciadores<\/strong> e<strong> profissionais de marketing afiliados<\/strong>. <em>Mas qual \u00e9 a diferen\u00e7a entre essas duas celebridades do mundo do conte\u00fado?<\/em>? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora os influenciadores e os profissionais de marketing de afiliados tenham uma vis\u00e3o diferente, ambos podem ser \u00f3timos auxiliares quando se trata de colocar seus produtos na frente de novos clientes. O segredo \u00e9 escolher o <em>melhor mercado<\/em>er para sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos analisar detalhadamente os estilos de marketing de influ\u00eancia e de afiliados. Vamos abordar os pr\u00f3s e contras de cada um \u2013 ajudando voc\u00ea a decidir qual deles<em> <\/em>Essa estrat\u00e9gia de marketing vai trazer mais vendas que v\u00e3o deixar todo mundo animado para o seu site. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Influencer_Marketing\"><\/span>Uma vis\u00e3o geral do marketing de influ\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nos \u00faltimos anos, o marketing de influenciadores explodiu em popularidade e se tornou uma das formas mais eficazes de publicidade on-line. Com um valor de mercado de <a href=\"https:\/\/www.statista.com\/topics\/2496\/influence-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">mais de $13 bilh\u00f5es<\/a>, n\u00e3o \u00e9 de se admirar que tantas empresas estejam aderindo \u00e0 tend\u00eancia dos influenciadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os influenciadores geralmente s\u00e3o encontrados em plataformas populares de m\u00eddia social, como <a href=\"https:\/\/prettylinks.com\/blog\/use-links-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/prettylinks.com\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/youtube-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">YouTube<\/a>. Muitos deles criaram um n\u00famero substancial de seguidores e altas taxas de engajamento, o que os torna altamente desej\u00e1veis para as marcas que desejam expandir seu alcance.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1003\" height=\"465\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla.png\" alt=\"Um influenciador do Instagram com um grande n\u00famero de seguidores\" class=\"wp-image-9130\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla.png 1003w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-300x139.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-768x356.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-306x142.png 306w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-582x270.png 582w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-156x72.png 156w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Nesse tipo de marketing, o influenciador normalmente \u00e9 pago por campanha. Ele tamb\u00e9m pode receber produtos gratuitos, descontos e comiss\u00f5es por indica\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 interessante notar que um estudo recente descobriu que <a href=\"https:\/\/www.prnewswire.com\/news-releases\/37-of-consumers-trust-social-media-influencers-over-brands-301538111.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">37% de consumidores<\/a> confiam mais nos influenciadores das redes sociais do que nas pr\u00f3prias marcas. Isso significa que aproveitar o p\u00fablico dos influenciadores pode ser uma forma eficaz de conquistar a confian\u00e7a de clientes em potencial e promover seus produtos com muito pouco esfor\u00e7o da sua parte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s de trabalhar com influenciadores:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea pode fazer parcerias com pessoas ativas em seus canais de m\u00eddia social preferidos.<\/li>\n\n\n\n<li>Eles podem ajud\u00e1-lo a alcan\u00e7ar um grande p\u00fablico, aumentando o reconhecimento da marca.<\/li>\n\n\n\n<li>Voc\u00ea pode aproveitar a influ\u00eancia deles para criar rapidamente a confian\u00e7a dos clientes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras de trabalhar com influenciadores:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se voc\u00ea <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/ideas-small-business-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">administrar uma pequena empresa<\/a>Se voc\u00ea n\u00e3o puder fornecer uma compensa\u00e7\u00e3o adequada para influenciadores populares, talvez n\u00e3o consiga.<\/li>\n\n\n\n<li>Talvez voc\u00ea tenha pouco controle sobre o conte\u00fado promocional do seu produto, pois os influenciadores tendem a criar seus pr\u00f3prios v\u00eddeos e imagens.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea acabou de iniciar seu neg\u00f3cio on-line, pode considerar entrar em contato com <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/micro-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">microinfluenciadores<\/a>. Eles tendem a ter um n\u00famero menor de seguidores, mas <a href=\"https:\/\/www.oberlo.com\/statistics\/influencer-engagement-rate\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de engajamento mais altas<\/a> do que os macro e mega influenciadores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando sua empresa come\u00e7ar a crescer, voc\u00ea poder\u00e1 fazer parcerias com influenciadores que tenham p\u00fablicos maiores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Affiliate_Marketing\"><\/span>Uma vis\u00e3o geral do marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se estiver pensando em <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">iniciar um programa de afiliados<\/a>, ent\u00e3o voc\u00ea provavelmente j\u00e1 sabe como funciona o marketing de afiliados. Mas aqui vai uma breve explica\u00e7\u00e3o sobre esse processo em que \u201ctodos ganham\u201d\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1rio de uma empresa, voc\u00ea pede aos criadores de conte\u00fado que recomendem seus produtos nos sites deles. Ent\u00e3o, para cada venda que eles fizerem usando seus <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/make-affiliate-link\/\" target=\"_blank\" rel=\"noopener\" title=\"\">link de afiliado exclusivo<\/a>Se voc\u00ea n\u00e3o tiver uma boa reputa\u00e7\u00e3o, recompense-os com uma pequena mas generosa <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">comiss\u00e3o<\/a>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os profissionais de marketing de afiliados geralmente s\u00e3o blogueiros ou editores on-line que monetizam seu conte\u00fado com recomenda\u00e7\u00f5es de produtos. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-1024x440.png\" alt=\"Um exemplo de blogueiro que ganha dinheiro com marketing de afiliados\" class=\"wp-image-9132\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-1024x440.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-768x330.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-330x142.png 330w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-628x270.png 628w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-1216x523.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-156x67.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">No entanto, voc\u00ea tamb\u00e9m encontrar\u00e1 profissionais de marketing de afiliados em canais de m\u00eddia social. De fato, muitos criadores de conte\u00fado est\u00e3o ativos em mais de uma plataforma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que, muitas vezes, eles podem ajudar a promover seus produtos de diferentes maneiras. Por exemplo, eles podem escrever uma avalia\u00e7\u00e3o em seu blog, publicar fotos de seu produto no Instagram ou <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/creating-product-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar um v\u00eddeo de demonstra\u00e7\u00e3o<\/a> para o YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa flexibilidade significa que eles podem atingir seu p\u00fablico-alvo por meio de v\u00e1rios canais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s de trabalhar com profissionais de marketing afiliados<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea s\u00f3 paga pelas vendas bem-sucedidas! Al\u00e9m disso, voc\u00ea tamb\u00e9m pode <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">configurar diferentes taxas de comiss\u00e3o<\/a> com base em seu or\u00e7amento e no desempenho de seus afiliados.<\/li>\n\n\n\n<li>Muitos profissionais de marketing de afiliados est\u00e3o constantemente em busca de novos programas para participar, ent\u00e3o talvez voc\u00ea n\u00e3o precise procur\u00e1-los ativamente. No entanto, provavelmente voc\u00ea precisar\u00e1 <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-application-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar um formul\u00e1rio de inscri\u00e7\u00e3o<\/a>.<\/li>\n\n\n\n<li>Voc\u00ea pode <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar material de marketing<\/a> para os afiliados compartilharem em seus sites e canais de m\u00eddia social.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras de trabalhar com profissionais de marketing afiliados:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alguns profissionais de marketing de afiliados <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/motivate-inactive-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">pode ficar desmotivado<\/a> e parar de promover seus produtos se eles n\u00e3o fizerem nenhuma venda.<\/li>\n\n\n\n<li>Voc\u00ea precisar\u00e1 examinar cuidadosamente os candidatos para ter certeza de que s\u00e3o leg\u00edtimos e de que os valores deles est\u00e3o alinhados com os seus. Caso contr\u00e1rio, eles podem prejudicar sua <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/online-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">reputa\u00e7\u00e3o da marca<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea vai ficar animado em saber que h\u00e1 muitos profissionais de marketing de afiliados em diversos setores, ansiosos para promover seus produtos. <a href=\"https:\/\/influencermarketinghub.com\/affiliate-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">A moda \u00e9 o nicho mais popular<\/a>seguido por esportes, sa\u00fade e beleza e viagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, se voc\u00ea atua em algum desses setores, \u00e9 hora de dar in\u00edcio a essas parcerias!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_vs_Affiliate_Marketer_Which_Is_Better_for_Your_Affiliate_Program\"><\/span>Influenciador x comerciante de afiliados: O que \u00e9 melhor para seu programa de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora agora voc\u00ea saiba um pouco mais sobre influenciadores e profissionais de marketing de afiliados, decidir qual deles \u00e9 o melhor para o seu neg\u00f3cio ainda pode ser um desafio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, vamos analisar mais detalhadamente o seu neg\u00f3cio e levar em conta fatores espec\u00edficos ao seu caso, como seu produto, p\u00fablico-alvo, or\u00e7amento e metas de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Product\"><\/span>Seu produto <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao decidir se deve trabalhar com influenciadores ou profissionais de marketing de afiliados, um fator crucial a ser considerado \u00e9 <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/digital-products\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Seu produto ou servi\u00e7o<\/a>. Alguns produtos s\u00e3o mais adequados para o marketing de influenciadores, enquanto outros podem ter melhor desempenho com o marketing de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu produto for visualmente atraente e exigir demonstra\u00e7\u00e3o ou explica\u00e7\u00e3o, o marketing de influ\u00eancia pode ser o caminho a ser seguido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os influenciadores podem apresentar seu produto de forma criativa e envolvente, muitas vezes demonstrando como ele funciona para seus seguidores por meio de v\u00eddeos tutoriais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea vende maquiagem ou produtos para a pele, a parceria com influenciadores de beleza pode ser uma maneira poderosa de mostrar seus produtos em a\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup.png\" alt=\"Influenciadora de maquiagem \" class=\"wp-image-10539\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup.png 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-300x150.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-768x384.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-284x142.png 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-540x270.png 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-156x78.png 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, n\u00e3o subestime o poder dos profissionais de marketing de afiliados quando se trata de <a href=\"https:\/\/prettylinks.com\/blog\/introducing-product-display-add-on\/\" target=\"_blank\" rel=\"noopener\" title=\"\">apresentar produtos visualmente atraentes<\/a>. Eles adotam uma abordagem diferente, enfatizando os benef\u00edcios e como o produto pode resolver um problema para seu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles usam sua experi\u00eancia para educar e informar seus leitores, al\u00e9m de oferecer percep\u00e7\u00f5es exclusivas para ajudar os clientes a tomar decis\u00f5es informadas sobre suas compras, produzindo postagens informativas em blogs e resumos de produtos. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"889\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-1024x889.png\" alt=\"Maquiagem de comerciante afiliado \" class=\"wp-image-10540\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-1024x889.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-300x260.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-768x667.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-14x12.png 14w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-164x142.png 164w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-311x270.png 311w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-788x684.png 788w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-1187x1030.png 1187w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-156x135.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup.png 1357w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Target_Audience\"><\/span>Seu p\u00fablico-alvo <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Seu <a href=\"https:\/\/easyaffiliate.com\/pt\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noopener\" title=\"\">p\u00fablico-alvo<\/a> \u00e9 outra considera\u00e7\u00e3o importante ao decidir entre o marketing de influenciadores e o marketing de afiliados. Diferentes p\u00fablicos demogr\u00e1ficos responder\u00e3o melhor a determinados tipos de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de influ\u00eancia tende a funcionar melhor para empresas que t\u00eam como alvo um grupo demogr\u00e1fico mais jovem, especialmente aqueles que passam muito tempo on-line e nas m\u00eddias sociais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea atua no setor de jogos, fazer uma parceria com um influenciador popular da \u00e1rea de jogos no YouTube ou no Twitch pode ser uma maneira eficaz de promover seu jogo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses influenciadores t\u00eam uma forte conex\u00e3o com seus seguidores e podem criar conte\u00fado envolvente, informativo e, muitas vezes, divertido, que repercute em seu p\u00fablico-alvo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-1024x326.png\" alt=\"Influenciador de jogadores\" class=\"wp-image-10541\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-1024x326.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-300x96.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-768x245.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-18x6.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-446x142.png 446w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-848x270.png 848w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-156x50.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer.png 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, se a sua empresa tem como alvo um grupo demogr\u00e1fico mais velho ou um nicho de mercado mais restrito, o marketing de afiliados pode ser a melhor op\u00e7\u00e3o. Os profissionais de marketing de afiliados geralmente t\u00eam um p\u00fablico-alvo mais direcionado e podem criar conte\u00fado que fale diretamente com esse p\u00fablico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea estiver vendendo um taco de golfe de alta qualidade, fazer uma parceria com um blogueiro de golfe que tenha seguidores apaixonados pelo esporte pode ser uma \u00f3tima maneira de alcan\u00e7ar seu p\u00fablico-alvo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-1024x572.png\" alt=\"Comerciante afiliado do nicho de golfe\" class=\"wp-image-10542\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-1024x572.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-300x168.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-768x429.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-254x142.png 254w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-483x270.png 483w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-1216x679.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-156x87.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Budget\"><\/span>Seu or\u00e7amento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manter-se dentro do or\u00e7amento \u00e9 uma das principais prioridades para todos os empres\u00e1rios. No entanto, quando se trata de remunerar influenciadores em compara\u00e7\u00e3o com profissionais de marketing de afiliados, h\u00e1 uma diferen\u00e7a significativa no custo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de influ\u00eancia costuma ser mais caro, j\u00e1 que voc\u00ea est\u00e1 pagando pelo tempo, pelo esfor\u00e7o e pelo alcance do influenciador nas redes sociais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo do n\u00edvel de fama do influenciador, voc\u00ea pode acabar pagando de algumas centenas a dezenas de milhares de d\u00f3lares por uma \u00fanica postagem patrocinada ou campanha. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, o marketing de afiliados pode ser mais econ\u00f4mico, j\u00e1 que voc\u00ea paga apenas uma comiss\u00e3o sobre as vendas geradas pelo afiliado. Isso significa que voc\u00ea s\u00f3 paga quando realiza uma venda, o que pode ser <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/low-budget-small-business-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">uma op\u00e7\u00e3o mais econ\u00f4mica<\/a> em longo prazo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Goals\"><\/span>Suas metas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Seus objetivos espec\u00edficos tamb\u00e9m ter\u00e3o um papel fundamental na hora de decidir entre influenciadores e profissionais de marketing de afiliados. Isso porque cada grupo utiliza m\u00e9todos diferentes de promo\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se seu objetivo principal for <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-brick-mortar-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aumentar o reconhecimento da marca<\/a> e alcan\u00e7ar novos p\u00fablicos, ent\u00e3o os influenciadores podem ser a melhor op\u00e7\u00e3o. Os influenciadores t\u00eam p\u00fablicos internos que confiam e seguem suas recomenda\u00e7\u00f5es, o que os torna uma maneira eficaz de compartilhar sua marca com novos espectadores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, se o seu objetivo for impulsionar as vendas diretas e gerar receita, o marketing de afiliados pode ser a melhor op\u00e7\u00e3o. Como os profissionais de marketing de afiliados ganham uma comiss\u00e3o sobre cada venda que realizam, eles t\u00eam um incentivo maior para promover seu produto e direcionar o tr\u00e1fego para seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso pode resultar em resultados mais imediatos e mensur\u00e1veis em compara\u00e7\u00e3o com o marketing de influenciadores, incluindo um aumento sem esfor\u00e7o em seu <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement\"><\/span>Compromisso <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto os influenciadores quanto os profissionais de marketing de afiliados t\u00eam suas pr\u00f3prias maneiras de criar uma conex\u00e3o com seu p\u00fablico e obter uma resposta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os influenciadores geralmente t\u00eam um p\u00fablico altamente engajado. Como resultado, quando um influenciador promove seu produto ou servi\u00e7o, \u00e9 mais prov\u00e1vel que o p\u00fablico dele se envolva com o conte\u00fado, compartilhe-o com os amigos e aumente as compras para sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, os profissionais de marketing de afiliados podem n\u00e3o ter o mesmo n\u00edvel de envolvimento que os influenciadores, mas ainda assim podem ser eficazes para impulsionar as vendas. Eles constru\u00edram seus seguidores produzindo conte\u00fado de alta qualidade que repercute em um nicho espec\u00edfico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o p\u00fablico-alvo possa ser menor, eles geralmente t\u00eam um relacionamento mais \u00edntimo com seus seguidores, que os veem como uma fonte confi\u00e1vel de informa\u00e7\u00f5es. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os profissionais de marketing de afiliados podem aproveitar esse relacionamento para promover seu produto ou servi\u00e7o de uma forma que pare\u00e7a natural e aut\u00eantica, resultando em taxas de engajamento mais altas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>Em conclus\u00e3o <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os influenciadores e os profissionais de marketing de afiliados podem ajud\u00e1-lo a desenvolver o reconhecimento da marca e aumentar sua receita. No entanto, nem todos os candidatos s\u00e3o adequados para sua empresa. <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-email-marketing-automations\/\" data-wpil-monitor-id=\"21\">programa de afiliados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De modo geral, a decis\u00e3o entre o marketing de influenciadores e o marketing de afiliados depende de uma s\u00e9rie de fatores. Ao considerar cuidadosamente seu produto, p\u00fablico-alvo, or\u00e7amento, metas e engajamento, voc\u00ea pode tomar uma decis\u00e3o informada que maximize o retorno sobre o investimento (ROI) e impulsione o crescimento de seus neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea tem alguma d\u00favida sobre como trabalhar com influenciadores versus profissionais de marketing de afiliados?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>As a small business owner, fetching a larger audience and increasing your profits are likely top priorities. One effective way to achieve these goals is by starting an affiliate program and partnering with content creators in your niche. As you begin your search for partners, you&#8217;ve probably come across a lot of bark on influencers [&hellip;]<\/p>\n","protected":false},"author":2455,"featured_media":10537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,416,436,418,420],"tags":[44,71,56],"class_list":["post-8081","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-marketing","category-affiliate-program","category-marketing","category-social-media-marketing","tag-affiliate-marketing","tag-affiliate-program","tag-affiliates","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking for the best candidates for your affiliate program? In this post, we discuss the pros and cons of working with influencers vs affiliate marketers!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Katelyn Gillis\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/influencer-vs-affiliate-marketer\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Influencer vs Affiliate Marketer: Which Is Better for Your Affiliate Program?\" \/>\n\t\t<meta property=\"og:description\" content=\"Looking for the best candidates for your affiliate program? 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