Affiliate marketing is a marketing practice where a business rewards one or more affiliates for each customer earned by the affiliate’s efforts. An Programa de afiliados envolve três participantes principais: (1) o Comerciante (a pessoa que vende um produto), (2) o Afiliado (a pessoa que está promovendo o produto), e (3) o Cliente (a pessoa que compra o produto).
Once the Merchant has affiliate tracking software in place (like Easy Affiliate) alongside their payment solution, the merchant can start accepting affiliate signups. After an affiliate signs up for an affiliate program, the affiliate is given tracking links and (optionally) banner ads provided by the merchant’s affiliate tracking software.
The affiliate can use these links and banners to promote the merchant’s products. When a customer clicks on the affiliate’s link and makes a purchase, that sale is tracked, and the merchant pays the affiliate a commission for the sale.