- Affiliate Marketing is extremely beneficial to merchants (people who sell products and/or services online) because it allows them to recruit a salesforce to promote their products without spending any money upfront. Merchants only pay affiliates after the affiliate has made a sale – so cash flow is much easier to predict and account for.
Affiliate marketing is also very beneficial to the affiliate. They make money from activities like blogging and email marketing without having to go through product development or having to financially support a product.
