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As an affiliate manager, focusing on program management and its associated tasks is usually a priority. However, even with a tool as complete as Afiliación fácil, you may find yourself lacking certain features. One of them is link optimization, which you can achieve with Enlaces bonitos.
Pretty Links is a link shortening plugin that enables you to expertly optimize your website links. When used alongside Easy Affiliate, you can more effectively run your program and boost your sales.
In this post, we’ll introduce you to Pretty Links. We’ll then show you a few ways to use Pretty Links and Easy Affiliate together, and how your website and program will benefit from doing so. Let’s get started!
An Introduction to Pretty Links
As we discussed, Enlaces bonitos is a link management plugin that enables you to create shortened, branded links. These can be used on your affiliate program website, as well as by your affiliates. This is an invaluable tool, as links can tell you plenty about your affiliate campaigns – including Click-Through Rates (CTRs) and conversions.
There are many benefits to using shortened links in your affiliate campaigns alongside Afiliación fácil. For example, they can:
- Boost awareness by incorporating your brand into the URL.
- Make it more likely for users to click, as they’re ‘cleaner’ and prettier.
- Make it easier for visitors to share them on different platforms.
Because Pretty Links and Easy Affiliate are a part of the same family, they can also work seamlessly together. With both plugins installed on your affiliate site, you can increase your program's brand awareness, as well as its success.
3 Ways to Use Pretty Links With Easy Affiliate
Let’s take a closer look at ways you can use Enlaces bonitos to optimize your affiliate links. With this knowledge, you can then use such links throughout your program and affiliate campaign.
1. Brand Your Affiliate Links for Increased Credibility
Branded links are simply those that contain your brand (i.e. your website name) and an optimized slug. These enable you to easily spread your brand, which can increase interactions with your target audience.
This is important for you as an affiliate manager, because increased interactions can boost your conversions. These links are also something you can easily add to your program, both through your Panel de afiliación (which you created with Easy Affiliate) and centro de recursos.
Branding your affiliate links is simple with Enlaces bonitos. Once the plugin is installed, head to Enlaces bonitos > Añadir nuevo enlace within WordPress. Here, you’ll have three required fields to set – Redirección, Target URLy Enlaces bonitos:
There are also plenty of Avanzado y Pro Options to choose from. These include the options to track links, ‘nofollow' them, and set an expiry date (for special deals or offers). Simply add your newly branded links to your Affiliate Dashboard and resource hub to share them.
2. Implement A/B Testing to Track (And Improve) Affiliate Sales
Pruebas A/B is a marketing technique that enables you to better understand how different elements of your website work. For links, you can see which placements work and find ways to improve their CTRs.
A set up A/B testing, go to Enlaces bonitos > Enlaces bonitos. Locate the link you’d like to A/B test, and click Editar underneath. On the edit page, go to Pro Options > Dynamic Redirection y elija Rotation:
Here you’ll add two or more target URLs, as well as select their ‘weights’. This determines how often each is displayed during testing. Enable Split Testing, and enter your Goal Link. This is the landing page you’d like users to see from your selected Target URLs above.
Once the links have been in use for awhile, you can check out the results of your testing. Go to Enlaces bonitos > Enlaces bonitos and click Split Test Report for the specific link you’ve been testing. This will show you how each Target URL has performed, so you and your affiliates can make better decisions about how to use your links.
3. Track Visitor Conversions to Improve User Experience
Visitor conversions tell you how often your leads are converting (either purchasing, or completing another wanted task) on your website. When you understand your visitors' behaviors, you can better target them and their needs. You can also use what you learn to personalize future interactions.
Start by setting up conversion reports in Pretty Links. Go to Enlaces bonitos > Pro Reports. Click Add Report, and select your Links to Analyze y Goal Link. You can think of the former as the pages you use to send visitors to the final conversion page (the latter):
Name your report, and then click Create. Once they’ve had enough time to collect data, you can then access the reports by clicking Ver on the Pro Reports page. To better provide your affiliates with an understanding of their links success, share these findings on your Panel de afiliación, or include them in a monthly newsletter.
Conclusión
Links are a critical element for any affiliate marketer. While Afiliación fácil doesn’t offer link optimization tools, it does work seamlessly with Enlaces bonitos. By using these plugins together, you can improve your program’s success.
In this post, we’ve outlined three ways to use Pretty Links and Easy Affiliate together. To quickly recap, they include:
- Brand your affiliate links for increased credibility.
- Implement A/B testing to track (and improve) sales.
- Track visitor conversions to improve user experience.
Do you have any questions about Pretty Links, or how to use it together with Easy Affiliate? Let us know in the comments section below!
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