Federal and state tax codes are famously complicated. Setting up your business with the wrong structure may cause you to pay more taxes than necessary, but that’s not all. It could also make you personally responsible for business liabilities, putting your home and other personal assets at risk. By knowing the benefits, protections, and drawbacks […]
Keep ReadingHow to Know if Your Affiliate Program is Healthy (3 Benchmarks)
Launching your affiliate marketing program is only half the battle. You’ll need to stay on top of its performance and watch out for specific metrics that indicate that the effort you’ve invested is bringing adequate returns. To put it another way, measuring success using relevant affiliate program benchmarks is crucial. However, awareness of the key […]
Keep ReadingConversion Rate Optimization: What It Is and How to Do It
If you own a business, it’s probably safe to say you’d like it to grow and generate more revenue. Search engine optimization (SEO) is a common strategy used to increase web traffic and bring in more customers, specially if you also get a reliable wordpress hosting plan. However, if you find your sales still aren’t […]
Keep ReadingAffiliate Marketing Payment Models: A Beginner’s Guide
Affiliate marketing is a powerful tool for bringing in new business. We’re talking about an industry worth $12 billion, so we know that affiliate marketing works. However, for your program to be successful, you’ll need to choose the right payment model. There are several payment systems you can use for your program, including offering commissions for leads or for […]
Keep ReadingThe 6 Most Common Mistakes When Starting an Affiliate Marketing Program (And How to Avoid Them)
Affiliate marketing can be very profitable when done right. According to a Business Insider report, it accounts for about 15 percent of overall revenue in the digital media industry. However, there are some common mistakes business owners are prone to making when starting new programs, which can hamper long-term success. By avoiding these stumbling blocks, […]
Keep ReadingHow to Create a Chatbot for WordPress (In 4 Steps)
You can have a well-structured website with plenty of useful information. However, your customer and website visitors will still inevitably have questions or need help using your site. Chatbots are a powerful automation tool WordPress users can implement to provide better customer service through their websites or social channels. As an alternative to live chats, […]
Keep Reading