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As an affiliate marketer, you’re probably familiar with Twitter and understand many of the ways it can help your online business succeed, but did you know that, outside of posts, the platform offers another way to connect with potential customers and boost visibility?
Enter Twitter chats!
Twitter chats are a fun, free way to promote your business, engage with customers, and build a community around your brand. The question is, how can you leverage Twitter chats to build your business effectively?
In this post, we’ll share with you how you can use the Twitter chats feature to promote your affiliate marketing program.
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What Is A Twitter Chat?
A Twitter Chat is a live conversation, typically hosted by one or a few Twitter accounts on a specific subject. These chats usually take place on a consistent weekly or monthly basis. They’re accessible by following a set hashtag, and other Twitter users can get in on the action by using that hashtag in their tweets.
For example, the Content Marketing Institute has a Twitter chat called #CMWorld that happens every Tuesday. In the chat, participants discuss different topics related to marketing in the digital space.
A Twitter chat can be about virtually any topic you choose, all you have to do is craft a hashtag, schedule a consistent day and time, and you’re good to go!
How Can Twitter Chats Help Your Business?
Now that you understand what a Twitter chat is, how exactly can they benefit your business?
Build Brand Awareness
If you create a hashtag around your business, and your Twitter chat begins to grow, any time someone searches that hashtag or even a topic your chat has covered, your business and tweets from your chats will show up.
Not only that, but as your chat grows, your brand is exposed to even more people who can turn into potential customers, affiliates, and business partners in the future.
Grow Your Following
If you create a solid chat that your Twitter followers and those who are interested in your topic enjoy, they’ll want to make sure they don’t miss the chat. This can mean more followers for your business.
People will want to be among the first to see upcoming topics, potential contests and giveaways, and whatever else your business has to offer outside the chat.
Customers and potential affiliates gravitate toward businesses and organizations they feel they can trust, both in character and in knowledge.
Using Twitter chats, you can demonstrate that you’re an authority when it comes to affiliate marketing and promotions, thus giving your fans more trust in your business. This trust can generate even more revenue and cause more influencers and organizations to want to participate in your affiliate program.
Elements Of A Good Twitter Chat
In order to run a successful Twitter chat, there are a few things you need to have first:
Before you can start a Twitter chat, you need to have a topic that is both engaging to your followers and something you can talk about with authority. It can help to brainstorm and think about how far you can take a particular topic.
You want to ensure that your audience is interested in the topic, that it’s relevant to your brand, and that it’s somewhat specific. For example, if you decided to create a chat around marketing, you might have a hard time covering all aspects of the topic. However, if your business specializes in affiliate marketing, you’d be wise to craft topics specific to that business model first.
Once you’ve decided on a topic, you can start crafting a catchy and engaging hashtag. You want your hashtags to go along with your topic and, ideally, to go along with your brand.
For example, if your Twitter chat is centered around affiliate marketing, it would be wise to use a hashtag that includes something with the term “affiliate marketing” in it, if possible. You want the hashtag to be relevant and easy for your audience to remember so they can join in.
A Consistent Day And Time
Next on your Twitter chat preparedness list is your day and time. Your team should agree on a day and time that works for everyone so there will always be someone available to facilitate the chat in the event the usual facilitator isn’t available.
When choosing a day and time, you also want to keep your audience in mind. Do a bit of research. What time zone are most of your followers in? What days are they most active? What times are your followers most likely to be on Twitter? Ensuring that your audience is around to interact with your small business is vital to the success of the chat.
Speaking of facilitators, you’ll need to designate one for your Twitter chat. More than likely, your company’s Twitter account will be hosting the chat, but you’ll need to have someone in place to be the voice behind the company and monitor the chat as it’s happening.
Be sure to pick someone who’s well-spoken and well-versed in your business. It would also be wise to pick someone who’s a strong writer or ask one of your writers to create a script for the facilitator to use during the chat.
Effective And Consistent Promotion
If you’ve been working on your online business for a while now, you understand that marketing and promotion are everything. This is no different when it comes to your Twitter chat. Developing a plan for when you’ll start your Twitter chats and how you’ll promote them each time they take place can make or break your efforts.
Create eye-catching images to get your followers to notice your chat promotions. Also, promote your chats on all social media platforms so all your followers can be aware, and, of course, share on Twitter so current users can set aside time to participate.
Participating In Rather Than Hosting Twitter Chats
Perhaps you aren’t ready to host your own Twitter chat, or you just don’t feel like a chat would be right for your small business at this point. That’s okay — there are plenty of Twitter chats you can participate in and still promote your affiliate program.
Search For Appropriate Chats
If you want to get the most out of your participation, make sure the chat is relevant to your business. There are incredibly interesting chats for every topic under the sun, but if you want to use your involvement to build your brand, make sure the chat topic goes along with your industry.
Craft A Nice Introduction
Most Twitter Chats begin with an introduction of the host and participants. Don’t miss out on this valuable networking opportunity. In advance, write up a short and sweet introduction to your business that will make other chat participants want to learn more about you.
Promote Your Participation
Twitter chats involve a lot of tweeting — so much, in fact, that some of your followers may be thrown off by the number of tweets you’re putting out.
In an effort to let them know what’s going on and to get in good graces with the Twitter chat you’re following, don’t hesitate to share the chat information and let your followers know that you’ll be participating. Doing so will keep your followers in the know, show that you’re active, and make a good impression on the chat host.
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Twitter chats can be a major boost to your online marketing efforts. Whether you’re hosting or participating in a chat, these online events can help you gain new followers, network, build trust with customers, and boost the visibility of your business. We hope you’ll keep our tips in mind to help you make the best of this great marketing opportunity.
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