Arguably the most important aspect of business growth is client acquisition and retention. However, organizing a cohesive, systematic outreach effort can be difficult. As a business owner, you’re likely pulled in a hundred different directions, so how can you guide leads and stay in touch with past clients at the same time? That’s where a […]
Keep ReadingHow to Build an Effective Referral Marketing Strategy (In 4 Steps)
Referral marketing can be very effective. Customers spreading the word about your business to their families and friends can provide social proof from trusted sources. Unfortunately, it may not always happen as often as you’d like. This is why we recommend building a solid referral marketing strategy. It can increase the chances of your shoppers […]
Keep ReadingThe Advantages of Referral Marketing vs Paid Search and Social Media Ads
When it comes to marketing, choosing how to allocate your time and money is rarely an easy decision. It can often feel like you’re throwing money into the wind in hopes that it will attract new customers. If you’re looking for a better strategy, referral marketing is a tried-and-true method of growing your customer base […]
Keep Reading4 Ways Affiliate Marketing Can Boost Your Brick and Mortar Business
You may find running your brick and mortar business difficult in the wake of the pandemic. Data reveals that 67% of consumers have changed the way they shop due to COVID-19, and this figure is expected to grow. So, what can you do to ensure that your in-store business still succeeds? Creating an affiliate program […]
Keep ReadingWhy Having an Affiliate Marketing Mentor is Important
Affiliate marketing mentorship is something people overlook. This is especially the case with new marketers who believe slapping banners on websites is the way to go. But affiliate marketing is a difficult niche to succeed in. One way to succeed is by having a mentor. A mentor can help you in numerous ways. But what […]
Keep ReadingHow to Structure an Affiliate Marketing Program (In 5 Steps)
Setting up an affiliate marketing program can be one of the most inexpensive and easiest ways to promote your products. However, starting your program from scratch can be challenging. Fortunately, structuring an affiliate program doesn’t have to be overwhelming. By setting clear goals, researching your audience, and establishing guidelines, you can get your program off […]
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