If you run an affiliate marketing program, you know that your affiliate partners are some of the best resources for growing your business. However, if you don't know what your partners want or how to inspire them, it can be challenging to keep them motivated.
Fortunately, by taking the time to learn more about your affiliates, you can build an effective marketing team where everyone is working to put your business first.
In this article, we'll cover what to look for in an affiliate partner. Then, we'll discuss 5 ways you can learn from them in order to grow your business. Let's get to it!
What to Look for in Your Affiliate Partners
Having a strong affiliate marketing team can skyrocket your profit margins. In 2022, the affiliate marketing industry is worth more than $8 billion in the US alone. If you have a motivated and high-performance marketing team, your business will earn its slice of the pie.
However, it's not always easy to build a team of strong-performing affiliates. Not everyone will be a good fit for your program. Factors such as creativity, a positive work ethic, and access to an engaged audience are all hallmarks of successful partners for your business.
By identifying the most important qualities in your team members, you can refine your screening process. This, in turn, will enable you to choose your affiliates more efficiently.
Additionally, our Easy Affiliate plugin can help you create your affiliate marketing program and manage your members from your WordPress dashboard.
Our plugin helps motivate your affiliates by giving them access to metrics, creative materials, and payments. Plus, you can track performance to see which team members are producing the highest conversions.
How to Learn from Your Affiliates and Build a Better Team
To run a successful affiliate program, your team members must feel motivated and satisfied with the partnerships. Here are 5 ways to learn from your affiliates and build a better marketing team!
1. Keep Your Commission Rates Competitive
To recruit the best team, you need to offer incentives that will be appealing to influencers and marketers. Just like your business, affiliates are trying to make a profit. They want fair compensation for their efforts.
If you don't offer competitive commission rates, marketers might choose another program or put minimal effort into promoting your product or service:
Providing competitive commission rates can pay off in the long run. This compensation will likely attract top-tier partners who will, in turn, be motivated to market your business.
To put this into practice, we suggest being transparent with the rates you'll pay to your partners. You can provide clear information on your affiliate landing page and specify payouts when recruiting new marketers.
2. Establish Goals and Objectives with Your Affiliates
If your affiliates aren't sure what you want them to do or don't have any goals they are working toward, it can be hard for them to promote your company. Therefore, we recommend establishing goals. That way, everyone will better understand what to expect from the partnership.
To do this, you can try using the SMART goals method: Specific, Measurable, Attainable, Relevant, and Time-Based objectives:
For example, affiliates could aim to convert ten customers per month. You could even offer a financial incentive or bonus to marketers who consistently meet these goals.
By establishing achievable goals with deadlines, your partners will know what you want from them. This communication can help you work together to measure effectiveness and reduce any ambiguity.
3. Fuse Your Content and Affiliate Teams
Content significantly affects how well your affiliates can sell your brand. It can range from blog posts to social media posts, videos, banners, and more.
Overall, content is the base of your business. It engages your target audience while helping convert and retain customers.
However, content doesn't just come from your end. Affiliates will also create their own when promoting your business on their social media profiles or websites:
Ideally, you'll all be on the same page regarding brand voice and content. To do this, you can set up meetings between your affiliate and content teams. Additionally, you can upload content such as banners to the affiliate portal for marketers to use.
It doesn't have to be a one-way process, either. User-generated content (UGC) can be invaluable for promoting your business. By having your content and affiliate teams work together, you can ensure each side is happy and clear on messaging.
4. Offer Top Performers Higher Pay
Just like competitive compensation for your program, offering higher pay and bonuses to your top-performing affiliates can help them stay motivated. Bonuses can incentivize marketers to work harder and produce tangible results.
You can approach this strategy by setting a higher commission rate for partners who drive the most traffic to your business. This compensation can encourage top performers to stick with you while motivating other partners to work harder.
Fortunately, our Easy Affiliate plugin makes it easy to set up commission rates for individual users. Simply edit their user profiles, navigate to Affiliate Settings, and Enable commission override to set custom rates:
Finally, consider asking your top-performing affiliates to share their marketing strategies. Their approaches could help your newer partners learn and hone their skills.
5. Provide Support for Your Team
Maintaining an environment where your affiliates feel supported is crucial to keeping them happy. If your team doesn't feel like they can come to you with questions or concerns, there could be a lack of communication, conflict, or the end of the partnership.
Providing support for your affiliates means having clear communication channels, regular check-ins, and adequate resources. Additionally, if a marketer comes to you with a problem or concern, try staying open and listening to what they have to say.
It can also be beneficial to actively ask for feedback from your affiliates. Surveys or direct emails can identify weaknesses and strengths within your affiliate program. Then, your business can adapt and grow more effectively.
Running an affiliate marketing program can be challenging. However, by learning what your affiliate marketers want and rewarding them for their efforts, you can keep them motivated.
To recap, here are 5 ways to learn from your affiliates and reward them for their efforts:
- Offer competitive commission rates for your program.
- Create goals and objectives so that your affiliates know what to expect.
- Establish collaboration between your content and affiliate teams.
- Give higher incentives to partners who bring in more profits.
- Provide a supportive environment.
Do you have any questions about what you can learn from your affiliate marketers? Let us know in the comments section!