Creating an affiliate marketing program is a powerful way to connect with influencers and introduce your products to an entirely new audience. However, these programs rely on cookies – and according to the headlines, we’re plunging headfirst into a cookieless future. Fortunately, we only need to mourn the death of the third-party cookie. First-party cookies […]
Keep ReadingPrediction: Digital Marketing Trends for 2022 (Top 10)
As an online business, you have the opportunity to sell your products to an international audience. However, you’re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience’s attention and leaving your […]
Keep ReadingHow to Manage Underperforming Affiliates (5 Tips)
Affiliate programs are becoming more and more popular as a way to drive extra revenue to an online business. However, some of your affiliates may become inactive after a while, which can cost you time and money. Fortunately, there are ways you can turn idle affiliates into active, revenue-generating members. By learning how to optimize […]
Keep ReadingHow to Recover From a Google Penalty (2 Methods)
As a site owner, you’ve probably invested a ton of effort into climbing the search engine rankings. However, a single Google penalty can undo all of your hard work. Fortunately, there’s more than one way to recover from a Google penalty. By reacting quickly and taking decisive action, you can minimize the damage and get […]
Keep ReadingHow to Get Your Small Business Into Ecommerce (3 Ways)
In 2020, e-retail sales passed $4.2 trillion. This is enough to convince any entrepreneur to move online. However, running an ecommerce business can seem a little daunting. Fortunately, there is a range of tools and platforms designed to help companies make the leap to ecommerce. Regardless of your budget or requirements, we’re confident that our […]
Keep Reading6 Do’s and Don’ts for Influencer Recruiting
Influencer-driven marketing is a great way to get the word out about your products. If you find the right influencers for your brand, they can reach untapped audiences and engage old fans in new ways. However, the wrong partners can work against you. Fortunately, this process doesn’t have to be a blind gamble. There are […]
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