In your online business, you take a lot of time laying out plans for your upcoming sales or campaigns. So when you get your affiliates involved, the last thing you want is for them to be distributing off-brand or inaccurate information about your promotions. Bad representation by your affiliates can not only hurt sales, it […]
Keep ReadingHow to Set Terms and Conditions for Your Affiliate Marketing Program
Creating clear terms and conditions for participation in your affiliate marketing program is no easy task. There are legal and behavioral standards to consider when designing them, which can be complicated for many business owners. However, by following some practical tips, you can define your ground rules and ensure they meet certain legal requirements. In […]
Keep Reading3 Ways Your Affiliate Program Can Prepare New Recruits
Recruitment is a core aspect of an affiliate marketing program’s success. However, without an effective onboarding program, new partners may struggle to make sales or even violate Federal Trade Commission (FTC) rules. That’s why it’s important for your affiliate program to prepare recruits. This process may include orientation, sharing comprehensive guidelines, and supplying partners with […]
Keep ReadingWhy Industry Knowledge Is Vital for Affiliate Programs
Having industry knowledge is critical for an affiliate marketing program to stay competitive. Without it, you could struggle to stay on top of the latest trends and tactics, leading to a negative impact on sales and overall performance. Taking steps to build your industry knowledge can give you access to information that could be leveraged […]
Keep ReadingHow to Create an Educational Guide for Your Affiliates
When an affiliate program has recruits that hit the ground running, they can quickly see the results in their sales and click-through rate (CTR). Conversely, when your partners struggle, they may become overwhelmed and their productivity might slip significantly. With that in mind, it’s important for your program to give its affiliates all the resources […]
Keep ReadingAn Introduction to Link Rot (And How It Can Affect Your Affiliate Program)
Search engine optimization (SEO) is vital to most websites, and affiliate content is no different. When your partners don’t appear high on search engine results pages (SERPs), your marketing efforts may stagnate. Unfortunately, link rot can cause them to drop down the ranks. However, even if your affiliates’ content currently suffers from link rot, that […]
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