When it comes to affiliate promotions, you might assume you know how your customers will respond to your ads based on the basic research you’ve done for your business. However, to really understand your customers’ behavior, you’ll have to do a bit more digging. That’s why testing out different promotional methods is critical.
Split testing offers a unique opportunity to understand your customers’ behavior and how they respond to different advertising and promotional methods. Not only does this method allow you the opportunity to increase your viewership, but it teaches you how to better approach potential affiliate partners and customers, resulting in increased engagement and conversions.
In this post, we’ll explain what split testing is, how to implement the method in your affiliate marketing efforts, and just how effective it is for recruiting new members to your affiliate program.
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What Exactly is Split Testing?
Split testing is the process of testing different versions of a website, copy, ad, or piece of content to see which one works best for your audience.
For example, let’s say that you’re testing out different ways to collect feedback from your customers. One method may be to create a popup form asking for feedback on your website. Another method may be to simply add a call-to-action (CTA) button on your website linking to a survey form.
As time goes on, you track both methods so you can see which one gets more clicks and/or engagement. Based on the results of your test, you know which method your audience is more responsive to, so you know how to approach your promotions in the future.
Why Is Split Testing So Important?
Although it may seem like enough to just research and take tips and methods from other online businesses, it’s important to understand that every business is different, and each one has its own specific audience. So, rather than just copying and pasting other methods, it’s wise to take the time to test out different methods and tweak them so that they work best for your brand.
How To Start Split Testing In Your Affiliate Marketing Program
Ready to start implementing split testing into your affiliate marketing efforts, but aren’t sure how to get started? Here are a few things you can do to hit the ground running:
- Find out how customers are interacting with your website. Before you start split testing, you need to know what to test, right? So take some time and analyze your website data to learn how your customers are currently engaging with your site and what pages or CTAs could use tweaking. Tools like MonsterInsights and Google Analytics are great resources to help you tease out this information.
- Determine how long to perform the test. Based on your goals and the data you gathered, decide how long the split test should last. Depending on the type of activity you’re analyzing, you can experiment for anywhere from seven days to three months. If you’re looking to track engagement, you may be able to opt for a shorter time span. However, if conversions are what you’re looking for, extend your test for a month or longer.
- Let the test run its course. As your split test is running, you may notice a few adjustments that can be made before the trial is over, however, do NOT change right away! To ensure you get accurate results and a fair split test, you don’t want to suddenly switch things up. Let the test run through completely, and take notes so you can make changes afterward.
- Focus on one or just a few larger elements at a time. You never want to overwhelm yourself with too many test items at once. By focusing on one or just a few large elements at a time, you’ll save yourself time and frustration in the long run. Focus on things such as headline format, images, or colors one at a time, and build on each element from there. Then, once you have the foundation of your content created, you can start performing multivariate testing and analyzing multiple smaller elements at once.
- Be open to future split testing. Once you’ve completed your first split test, you’re not finished! The great thing about marketing is that there’s always something new to learn from your customers, so never stop testing and experimenting for the success of your online business.
Split Testing Tools For WordPress Websites
Gone are the days of having to manually track links, clicks, and customer engagement on your website. Now, there are several tools built specifically to help WordPress users split test and accurately and effectively track progress.
Nelio AB Testing
This is a freemium WordPress plugin that prides itself on being “the most powerful and versatile conversion optimization service for WordPress.” Using the tool, you can split test landing pages, website themes, contact forms, and more. If you’re not ready to pay for this plugin, there is a free version for lower traffic websites.
If you’re at all familiar with website themes and page builders, you’ve probably heard of Divi. Divi is a powerful visual page builder that allows users to create custom WordPress websites using a drag and drop interface. What many people may not realize is that Divi includes Divi Leads, which allows you to create and showcase different versions of your web pages to customers for split testing. Divi Leads tracks the progress of both versions and shows you which one performed best. Then, you simply pick the higher-performing option to use on your website.
Pretty Links is mainly known as a link shortening tool, however, this WordPress plugin also offers a split testing option. It allows you to create shortened links for the website pages or content that you would like to test, then gives you access to the data using the Split Test Report option under the links in your Pretty Links section in WordPress.
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Your affiliate website’s content is a key component of your online business’ overall marketing strategy and success, which is why it’s so important to know what works best for your customers.
Rather than depending solely on guesswork or taking tips and copying methods from other businesses, why not take some time to use split testing, and see what your audience really gravitates toward? Keep our tips in mind, and you’ll be able to successfully split test content for your business and bring in more affiliates and customers for your business!