Pay-Per-Click (PPC) advertising campaigns can help improve your brand’s visibility. However, it can be difficult and costly to compete with other businesses for generic keywords related to your industry. Bidding on branded keywords can help you make the most of your PPC budget. Due to their lower Cost Per Click (CPC), relative lack of competition, […]
Keep ReadingWhy You Should Bid on Branded Keywords in Your Next PPC Campaign (5 Reasons)
