Your affiliate publishers can help put your ads in front of the right people. However, it’s up to you to make sure those promotions actually grab their attention.
One way to create powerful ads for your affiliate program is to focus on making them memorable. Promotions that resonate with consumers can help boost brand awareness, build customer trust, and increase conversions.
In this post, we’ll discuss how memorable marketing can lead to higher conversion and click-through rates. Then, we’ll walk you through four ways to create affiliate ads that resonate with consumers. Let’s jump in!
Understanding What Makes Ads “Memorable” (and Why It Matters)
Consumers today are constantly bombarded with ads. If you want yours to stand out, they need to be unique and engaging.
Some of the most successful brands are the ones that make strong impressions through resonant content. Generally speaking, this means they've found a way to appeal to their audience's emotions in some way.
Consider a TV commercial you can recall off the top of your head. There’s a good chance the first one that comes to mind connected with you on an emotional level, whether that be through humor, a shared sentiment, or something else.
In the same way, the banners and links you provide affiliates will influence the performance and productivity of your marketing program. Therefore, it’s crucial to consider elements you can include in these promotions to encourage leads to click through.
4 Ways to Create Affiliate Ads That Resonate
Aiming to make your affiliate ads memorable can increase their success. Let's take a look at four ways you can go about doing this.
1. Tell Stories to Make an Emotional Connection With Your Audience
Appealing to consumers’ emotions through storytelling can often generate better results than focusing on your product itself. Emotions play an important role in our decision-making process, which is why making a connection with your audience is a recommended priority for your affiliate promotions.
There are multiple ways you can leverage your audience's feelings to boost your affiliate marketing strategy. Research has shown that happy topics and stories are more likely to be shared on social media. Therefore, keeping the tone of your ads positive and upbeat may help garner more attention from your affiliates' followers.
An example of this is incorporating positive experiences people have had with your product. This can be particularly effective in promotional videos:
In the above ad, the brand appeals to customers’ emotions by centering the promotion around the heartwarming story of a rescue dog. It’s relatable (many people have dogs) and demonstrates the benefits of the product.
Another angle is to use humor to make ads more entertaining and enjoyable. A Nielsen Global Survey revealed funny ads resonate the most among consumers. If you can grab your audience's attention long enough to make them smile, it increases the likelihood they'll take an interest in your brand—or at least remember it.
You can also play to your leads' fear of missing out (FOMO). Using phrases like “don’t miss this chance” and “limited time offer” can capture their attention and inspire action.
2. Create Audience Profiles to Deliver Targeted Messages to Consumers
Promotions are more memorable and appealing when they’re relevant. Therefore, if you want your ads to resonate with your audience members, it’s important to first understand who they are.
Your audience's values and interests can serve as a solid launching point for creating effective advertisements. By learning what intrigues and motivates them, you can tailor your messages in ways that make it more likely leads will remember and respond to them.
Tracking user actions on your website enables you to segment your audience based on a range of factors. For example, you might consider grouping them by interests, behavior, and demographics.
Once you have this information, you can better strategize and personalize your affiliate ads. Audience profiles facilitate targeted messaging that can help establish more meaningful connections with your leads.
3. Use High-Quality Graphics and Actionable Copy
Images are easier to interpret and remember than blocks of text. So, using high-quality graphics in your affiliate ads can make them more attractive and memorable.
To create colorful, unique graphics, you may consider using a tool such as Canva. This platform lets you design a wide range of visual content, including website banners and social media posts.
Once you create your custom graphics, you can make them easy for your affiliates to access through Easy Affiliate:
Our plugin includes a banner management feature that lets you quickly upload and update your ads. They’ll be available in your affiliates’ account dashboards so they can easily add them to their websites.
In addition to your images, the copy and links you use can make for more resonate content. As we mentioned earlier, certain phrases can motivate action, so it's smart to incorporate them into your headlines and copy to make them stand out.
Another helpful strategy to make your ads more memorable is to use shortened links via a plugin like Pretty Links:
Shortened links make otherwise lengthy URLs concise and clean-looking. Plus, they're significantly easier to remember than long, auto-generated ones filled with random characters.
4. Keep Your Ads Simple and Straightforward to Avoid Confusion
Ads that are overly busy or crowded can be confusing. If yours have too much going on in terms of text or graphics, they may overwhelm your audience. You don't want to distract consumers away from your target message.
A more effective approach is to keep your affiliate ads clean and simple so they're easier to digest and remember. Some of the most powerful messages can be communicated using strong imagery and very little text:
As you can see above, the use of clean imagery can be incredibly effective. To keep your promotions straightforward, focus on delivering one core message per ad.
This is another reason creating audience profiles is helpful. Knowing exactly who you're talking to makes it easier to cut through the unnecessary elements and provide a clear, succinct message.
The content you provide to your affiliates plays a pivotal role in the success of your marketing program. Promotions that are personalized and engaging are more memorable and, in turn, more likely to drive clicks and conversions.
As we discussed in this article, four ways you can create affiliate ads that resonate with consumers include:
- Telling stories to make an emotional connection with your audience.
- Creating audience profiles to deliver targeted messages to consumers.
- Using high-quality graphics and actionable copy.
- Keeping your ads simple and straightforward to avoid confusion.
Do you have any questions about creating resonant affiliate ads? Let us know in the comments section below!