The fast-growing number of affiliate marketers has stiffened the competition for search engine rankings. Consequently, some marketers use dishonest techniques to rank higher and get faster results. When your partners get caught engaging in unethical strategies, however, your brand’s reputation and its reach can suffer, so if you want to work remotely to be able […]
Keep ReadingThe 5 Stages of Partner Life Cycle Management (And Why They Matter)
As the owner of an affiliate program, partnerships are essential to the growth of your business. However, many struggle to ensure that every stage of the partner life cycle is handled properly, which can reduce the value and impact of your affiliates. Fortunately, there are simple steps you can take to optimize the key elements […]
Keep ReadingHow to Leverage Seasonal Marketing for Your Affiliate Program (4 Key Tips)
Whether you’re planning for winter holiday sales or getting ready to release your summer catalog, leveraging seasonal marketing is all about timeliness. Holiday performance is often a major factor in meeting (and exceeding!) your sales goals. If you have an affiliate program, you already have a powerful community that can help you improve sales and […]
Keep ReadingHow to Set up an Effective Affiliate Onboarding Process (5 Tips)
Affiliate marketing represents an enormous opportunity for brands. In fact, it’s responsible for 16 percent of all e-commerce sales in the United States and Canada. If you’re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. By making sure new affiliates have what they need […]
Keep ReadingSmall Business Tax Structures Explained
Federal and state tax codes are famously complicated. Setting up your business with the wrong structure may cause you to pay more taxes than necessary, but that’s not all. It could also make you personally responsible for business liabilities, putting your home and other personal assets at risk. By knowing the benefits, protections, and drawbacks […]
Keep ReadingHow to Know if Your Affiliate Program is Healthy (3 Benchmarks)
Launching your affiliate marketing program is only half the battle. You’ll need to stay on top of its performance and watch out for specific metrics that indicate that the effort you’ve invested is bringing adequate returns. To put it another way, measuring success using relevant affiliate program benchmarks is crucial. However, awareness of the key […]
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