Having industry knowledge is critical for an affiliate marketing program to stay competitive. Without it, you could struggle to stay on top of the latest trends and tactics, leading to a negative impact on sales and overall performance. Taking steps to build your industry knowledge can give you access to information that could be leveraged […]
Keep ReadingAn Introduction to Link Rot (And How It Can Affect Your Affiliate Program)

Search engine optimization (SEO) is vital to most websites, and affiliate content is no different. When your partners don’t appear high on search engine results pages (SERPs), your marketing efforts may stagnate. Unfortunately, link rot can cause them to drop down the ranks. However, even if your affiliates’ content currently suffers from link rot, that […]
Keep Reading3 Reasons to Solicit Podcasters for Your Affiliate Program

Expanding your affiliate marketing strategy into new mediums is a smart move. Otherwise, you could struggle to grow and extend your reach. If that happens, your program could stagnate and subsequently lose out on traffic and click-throughs. One emerging market worth considering is podcasting, an increasingly popular form of audio entertainment. Like radio before it, […]
Keep Reading3 Ways to Reward Your Affiliates

A thriving affiliate marketing program needs partners who are dedicated. Without motivated participants, conversions could stagnate or diminish over time. Fortunately, there are several ways you can motivate your affiliates and make them feel appreciated. Doing small things like offering bonuses and higher commissions can organically encourage your partners to work harder. In this article, […]
Keep Reading3 Ways Micro-Influencers Can Benefit Your Business

When it comes to affiliate marketing, it’s tempting to focus exclusively on recruiting content creators with large followings. However, these influencers can be expensive to hire, and the competition for their services is only growing. That’s why you may want to consider turning to micro-influencers. These small-scale affiliates have significant enough followings to provide excellent […]
Keep ReadingHow to Use the 80/20 Rule to Enhance Your Affiliate Marketing Program

There’s a lot that goes into a successful affiliate marketing program, including some of your budget. Therefore, it’s important to make sure you’re investing in partnerships that can actually bring in new leads and land conversions for your business. That’s why the 80/20 rule could be beneficial to your marketing strategy. It’s a principle of […]
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