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There are many online entrepreneurs who not only want to create a thriving and successful online business but also want to make a positive impact in the world by advocating for worthy causes.
If you happen to be one of those people, how can you go about growing your business while including philanthropy in your efforts? In today’s post, we’ll share with you a few ways you can use your business to make your charitable dream a reality without breaking the bank.
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How To Do Good as a Team
Have you ever heard the saying, “Charity starts at home?” This phrase also applies to your small business. Actively creating a culture of philanthropy within your company not only makes your business look good, it keeps your employees engaged, makes them feel empowered, and keeps them focused on the purpose of your business’ core values. Here are a few ways you can cultivate a culture of charity and giving back.
Encourage Employee Donations
One excellent way to encourage employees to do good is by making it easy for them to donate to their favorite local causes. Using payroll software like Gusto, you can give your employees the option to send financial donations to the causes they love each pay period automatically.
You might even take these efforts one step further by highlighting in your company blog some of the causes your employees support.
Organize a Group Collection Drive
If your team works in-person or operates in a location where you can identify local causes, one way to do good is to run a group collection drive for one of these causes.
This can be something as simple as a food drive, where your company collects canned goods for a local food pantry, a clothing drive for The Salvation Army, or even an old electronics and software collection effort for up-and-coming businesses.
Pursue Volunteer Projects Together
If your team is in-house or located close to one another, why not tackle a volunteer project as a group? Volunteer to work on a project with Habitat for Humanity, help out at a local soup kitchen, go out and donate toiletries to the homeless, or take on a group speaking engagement.
These types of charitable efforts will help bring your team closer together, show the public another side of your business, and help your community at the same time!
Ask For Employee Input
To really get your employees involved with a philanthropic effort, ask them if there are any causes or charities they are passionate about. For example, if one of your employees is a breast cancer survivor, why not have a group charitable effort around raising money for breast cancer research?
Or if one of your team members has a loved one who suffers from multiple sclerosis, participate as a team in the National MS Society’s Run MS program. Involving your employees in the process keeps them excited about the effort and shows them that you care about the team and what they think.
How to Do Good Corporately
Once you’ve mastered building a culture of charity inside the workplace, how can you do good as a business entity? Following a few awesome ways.
Partner With A Charitable Organization
One great way to work on doing good outside of your online business is to partner with a charity and use your platform to promote and help that organization gain resources.
You could start a promotional campaign where, for every sale your business makes, it will donate a certain amount to your partner charity. Or, you might promote them through your blog, sharing with your online following the importance of the organization’s work and why it is necessary for a healthy community.
Offer Free or Discounted Services
Another generous move for your small business is to offer services at an extremely discounted rate or totally free to a charitable organization. There may be a local nonprofit that needs help setting up a certain program on their website, building a Facebook page, or even figuring out how to operate their computer system.
Attend Charitable Events
Attending charity events as a representative of your company is a great way to network, help a worthy cause, and learn about other causes you may want to support in the future.
Events like these are fun (and fruitful!) alternatives to simply dropping off donations or giving money. Such events give you a chance to see who’s being impacted by your efforts and how you and your small business can help out even more.
Participate In Online Challenges
Remember the ALS Ice Bucket Challenge that took social media by storm a few years back? Challenges like these are happening all the time. If you hear about a challenge that’s gaining momentum for a cause you can get behind, join in!
Then, be sure to tag people in your network to help build awareness and support. Or, even better, start your own challenge and encourage your network to get involved to support a worthy cause.
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Using your company’s online and offline presence to support worthy causes doesn’t have to be a major and expensive hurdle. As you’ve seen, there are all kinds of ways you can implement philanthropy and use your business to promote the greater good. So get started today!
Does your small business have a culture of charity? Tell us about it in the comments!
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