There’s a lot of work that goes into building a successful ecommerce site. After all, your site is a business and requires much in the way of setup and maintenance. However, an often overlooked task is building an email subscriber list.
An email subscriber list is a marketing tool that can keep you in touch with your site’s visitors. The benefits are many – including increased sales and improved site traffic.
Best of all, setting one up is simple.
In this post, we’ll discuss the benefits of building an email list for your ecommerce site. We’ll then highlight four of the best email marketing platforms available and discuss what makes them top notch. Let’s get started!
Why Building an Email List Is Important for Your Ecommerce Site
Simply put, a subscriber list contains email addresses that you have permission to contact on a regular basis. This list is fully yours. You have complete ownership.
A key benefit of building an email list that you can direct the majority of your marketing efforts there. This allows you to streamline the marketing process.
However, you'll likely see two additional benefits:
- Increased income. You can use your email list as a way to offer special deals or promote your latest products. A connection between you and your subscribers will also make sales more likely.
- Improved site traffic. An email list enables you to send alerts to subscribers, including content notifications. This can result in a higher amount of targeted traffic to your site.
What's more, your email marketing can be improved by using a plugin such as Easy Affiliate. This all-in-one affiliate program management plugin integrates with all the platforms below, enabling you to work with your email list within the tool itself.
4 Best Email Marketing Services for Your Business
While there are many email marketing services available, we've chosen four that we believe offer the most benefit to ecommerce businesses (and integrate seamlessly with Easy Affiliate). Let's take a closer look.
The service offers an array of features that make email marketing that much easier, including custom autoresponders, professionally designed email templates, a wealth of analytics and email tracking (including full integration with Google Analytics), segmentation options, and much more.
In addition, you're also able to easily collect signups on your website via an embeddable form, and track subscriber interactions. Both are essential for a thriving email list.
MailChimp is a freemium service in that it offers a completely free tier allowing 2,000 subscribers and one audience. Paid plans start at $9.99 per month.
If you're in need of a beginner-friendly email marketing service, AWeber could fit the bill.
Its drag-and-drop email editor is the star of the show, but it has many other features, including autoresponder follow ups, subscriber segmentation, embeddable sign up forms, and mobile apps to help collect signups wherever you are.
What really sets AWeber apart from its competitors is its wide selection of email templates.
With over 700 options to choose from, AWeber beats out many solutions on the market. Although some templates have a slightly dated look, there's likely going to be something suitable for your next campaign.
AWeber offers a free subscription allowing up to 500 subscribers. Paid plans start at $16.15 per month.
Like all great email marketing platforms, GetResponse has all the bells and whistles you need to achieve success with your email list.
Not just for emails, it's a comprehensive marketing platform that enables users to create content, boost sales, and increase traffic.
The platform's features include integrated email marketing, autoresponders, and landing pages that allow you to automate all kinds of tasks and launch winning marketing campaigns.
It also includes advanced analytics that make it easy to track leads, conversions, and ROI – and to learn exactly what your customers want. It's templates are also customizable and require no coding knowledge whatsoever.
GetResponse offers a 30-day free trial (no credit card required), and paid plans start at $15 per month.
If you happen to be a more on the right-brained side, ConvertKit is an email marketing tool designed with you in mind.
Built for creators who don't want to waste time dealing with the technical side of things, ConvertKit will enable you to build beautiful landing pages to share your ideas on the fly.
The tool will also help you write the kind of engaging and imaginative emails necessary to connect with the people on your list.
ConvertKit's features include email capture forms, broadcasts, beautiful templates, autoresponders, tagging, and advanced email automation workflows.
ConvertKit offers a freemium plan, as well as two upgraded tiers starting at $29 per month for 1,000 subscribers. The two upgraded plans increase in price according to the number of subscribers.
Affiliate email marketing can provide increased conversions and improved site traffic. Affiliate marketing is all about relationships, and connecting with your email list regularly using a quality solution enables you to get closer to a potential sale.
In this post, we’ve discussed why you should begin building an email list on your affiliate site. We’ve also outlined four top email marketing services, including:
- MailChimp: A full-featured, affordable choice with the ability to upgrade your services as you need.
- AWeber: An excellent choice for beginners and those who want to simplify the email marketing process.
- GetResponse: A good choice for those looking for an all-in-one solution to all their marketing needs.
- ConvertKit: A robust tool with plenty of features, built with the creative side in mind.
Do you have any questions about building an email list for your ecommerce site or doing email marketing? Let us know in the comments section below!
Does your business need an affiliate program? Get started with Easy Affiliate today!