When your affiliates succeed, so do you. Unfortunately, it can be difficult to know how to encourage them to do so, or know what they need to perform at their very best.
This is especially true if you recruit affiliates with different experience levels, ranging from beginner (without a clue as to how to begin) to advanced (with their own set practices and tools).
Fortunately, it is possible to set your affiliates – and your program – up for success from the start. You can do this through a resource hub, where your affiliates can go to find helpful tips and necessary tools of the trade.
In this post, we’ll introduce you to what an affiliate resource hub is. You’ll then learn three compelling reasons to create a resource hub for your affiliate program website, as well as how to set one up with Easy Affiliate. Let’s get started!
What Is an Affiliate Resource Hub?
An affiliate resource hub is a great addition to any affiliate marketer's website. Essentially, it's a webpage (or set of pages) that provides your affiliates with the tools and information they need to succeed.
The types of resources included in resource hubs may vary by industry. Some typical resources include:
- Product documentation
- Link/banner builders
- Linking tools
- Beginner guides
No matter which resources you choose for your resource hub, there’s no doubt that you, your affiliates, and your business will greatly benefit from its use.
3 Reasons to Create a Resource Hub for Your Affiliates
Now that you’ve been properly introduced to resource hubs, let’s take a look at three of the most compelling reasons to create one for your affiliates.
1. It Provides Affiliates With Clear Instructions
Each affiliate program is run differently. With this in mind, it’s a good idea to provide your affiliates with clear instructions for the running of your program.
Clear instructions and guidelines can benefit your affiliate program immensely. Foremost, they ensure all affiliates understand FTC-mandated practices. Additionally, clear guidelines keep your affiliates on the same page and can even increase the number of affiliates looking to join your program.
To improve the quality of your resource hub, there are a few things you can do:
- Be clear and direct. Provide guidance with as few words as possible, and don’t be afraid to be direct.
- Use examples. Examples can support your guidelines, giving affiliates a better idea of what you’re looking for.
- Incorporate feedback. If multiple affiliates seem to have trouble with parts of your guidelines, it’s likely a clarity issue. Use feedback to improve your resource hub.
Remember, your affiliates represent you and your business. The clearer the guidelines you provide, the better representation you will receive.
2. It Decreases the Time You Spend on Affiliate-Related Questions
Running a successful affiliate program takes a lot of time, requiring you to use your limited resources wisely. As the manager of your affiliate program, you may find yourself answering more affiliate-related questions than you’d like.
Fortunately, a resource hub can significantly cut down on affiliate contact. This enables you to work on your business more, instead of constantly responding to the same questions.
To improve the information you provide to your affiliates, here are two tips:
- Create an FAQ page. Frequently asked questions pages have been around for decades, and with good reason.
- Create media. Infographics and other forms of media can help to improve information delivery.
While engaging with your affiliates is a good practice, answering question after question isn’t the most optimal use of your time. To avoid this inevitable time-suck, create a resource hub that meets your affiliates’ needs.
3. It Gives Affiliates Access to Success-Boosting Tools
Your resource hub wouldn’t be complete without a list of tools – either free, or provided by you for your affiliates’ use. These tools can provide your affiliates with what they need to improve their marketing efforts. This, in turn, benefits your bottom line.
Are you not sure which tools to offer your affiliates? Take a look at these ideas:
- Get inspiration from other resource hubs (perhaps in a similar niche).
- Consider the tools you currently use in your business, and how they might benefit your affiliates.
- Ask current affiliates what they use or recommend.
The tools your affiliates use can significantly impact their sales and marketing strategies. With the above ideas, you’re off to a good start when it comes to tracking down the best and most effective resources.
How to Create a Resource Hub Using Easy Affiliate
One such feature is the personalized Affiliate Dashboard. Here, you can create a homepage for your affiliates and provide them with the links and information they need to make their sales efforts a success.
To create a resource hub using Easy Affiliate, all you need to do is head to Easy Affiliate > Settings > Affiliates, then scroll down to Dashboard. You can tailor the welcome message your affiliates see, as well as add additional navigation pages. These pages can include anything from FAQs to privacy policies and resource pages.
As an affiliate program manager, it can be difficult to know whether you’re doing enough to ensure your affiliate's success – which is why the creation of a resource hub is a good idea for any affiliate program. Thankfully, plugins such as Easy Affiliate make this a simple addition to your site.
In this post, we introduced you to the concept of an affiliate resource hub and the most compelling reasons for its use. Let’s quickly recap them:
- It provides affiliates with clear instructions.
- It decreases the time you spend on affiliate-related questions.
- It gives affiliates access to success-boosting tools.
Do you have any questions about creating an affiliate resource hub for your affiliate program, or how Easy Affiliate can help? Let us know in the comments section below!