As the owner of an affiliate program, partnerships are essential to the growth of your business. However, many struggle to ensure that every stage of the partner life cycle is handled properly, which can reduce the value and impact of your affiliates. Fortunately, there are simple steps you can take to optimize the key elements […]
Keep ReadingHow to Leverage Seasonal Marketing for Your Affiliate Program (4 Key Tips)
Whether you’re planning for winter holiday sales or getting ready to release your summer catalog, leveraging seasonal marketing is all about timeliness. Holiday performance is often a major factor in meeting (and exceeding!) your sales goals. If you have an affiliate program, you already have a powerful community that can help you improve sales and […]
Keep ReadingHow to Make Effective Creatives for Affiliates
Affiliate marketing programs are powered by content marketing. So it’s important that quality copy, graphics, video, and other elements go into it. Your affiliates create much of this content, but you can boost their efforts for better performance by sharing additional assets they can incorporate into their blogs, social media, and other channels. By providing […]
Keep Reading7 Affiliate Marketing Trends for 2021
When it comes to running a successful affiliate marketing program, it’s important to stay engaged in industry news, including how customers find and decide to purchase new products. However, with consumer tastes and concerns constantly shifting and standards always evolving, it can be hard to stay on top of affiliate marketing trends. Fortunately, by assessing […]
Keep ReadingHow to Prepare Your Affiliates for a Sale Event
You’ve planned a big sales event, and want to mobilize your entire team. You may have no problems motivating your in-house staff, but if you want to bring in as many shoppers as possible, it’s important to prepare your affiliates for your sale, too. With some help from your affiliates, your sales event could even […]
Keep ReadingHow to Set up an Effective Affiliate Onboarding Process (5 Tips)
Affiliate marketing represents an enormous opportunity for brands. In fact, it’s responsible for 16 percent of all e-commerce sales in the United States and Canada. If you’re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. By making sure new affiliates have what they need […]
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