Starting an affiliate program is an excellent way to increase your brand reach and conversions. However, many programs are unsuccessful due to unmotivated or low-performing affiliates. As such, you may feel like your products are not efficiently reaching their target audience. By taking the time to research your niche, provide incentives, and screen for the […]
Keep Reading5 Top Skills to Look for in an Affiliate Marketer
As a business owner, your profitability may largely depend on the effectiveness of your affiliate marketers. This role is key, and it’s your responsibility to identify which publishers and influencers will be a good fit. Otherwise, your program could suffer. Successful affiliate marketers are equipped with various skills to help them excel at connecting with […]
Keep ReadingWhy First-Party Cookies Are the Future of Affiliate Marketing
Creating an affiliate marketing program is a powerful way to connect with influencers and introduce your products to an entirely new audience. However, these programs rely on cookies – and according to the headlines, we’re plunging headfirst into a cookieless future. Fortunately, we only need to mourn the death of the third-party cookie. First-party cookies […]
Keep ReadingPrediction: Digital Marketing Trends for 2022 (Top 10)
As an online business, you have the opportunity to sell your products to an international audience. However, you’re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience’s attention and leaving your […]
Keep ReadingHow to Manage Underperforming Affiliates (5 Tips)
Affiliate programs are becoming more and more popular as a way to drive extra revenue to an online business. However, some of your affiliates may become inactive after a while, which can cost you time and money. Fortunately, there are ways you can turn idle affiliates into active, revenue-generating members. By learning how to optimize […]
Keep ReadingHow to Recover From a Google Penalty (2 Methods)
As a site owner, you’ve probably invested a ton of effort into climbing the search engine rankings. However, a single Google penalty can undo all of your hard work. Fortunately, there’s more than one way to recover from a Google penalty. By reacting quickly and taking decisive action, you can minimize the damage and get […]
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