Affiliate marketing programs are powered by content marketing. So it’s important that quality copy, graphics, video, and other elements go into it. Your affiliates create much of this content, but you can boost their efforts for better performance by sharing additional assets they can incorporate into their blogs, social media, and other channels. By providing […]
Keep Reading7 Affiliate Marketing Trends for 2021
When it comes to running a successful affiliate marketing program, it’s important to stay engaged in industry news, including how customers find and decide to purchase new products. However, with consumer tastes and concerns constantly shifting and standards always evolving, it can be hard to stay on top of affiliate marketing trends. Fortunately, by assessing […]
Keep ReadingHow to Prepare Your Affiliates for a Sale Event
You’ve planned a big sales event, and want to mobilize your entire team. You may have no problems motivating your in-house staff, but if you want to bring in as many shoppers as possible, it’s important to prepare your affiliates for your sale, too. With some help from your affiliates, your sales event could even […]
Keep ReadingHow to Set up an Effective Affiliate Onboarding Process (5 Tips)
Affiliate marketing represents an enormous opportunity for brands. In fact, it’s responsible for 16 percent of all e-commerce sales in the United States and Canada. If you’re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. By making sure new affiliates have what they need […]
Keep ReadingSmall Business Tax Structures Explained
Federal and state tax codes are famously complicated. Setting up your business with the wrong structure may cause you to pay more taxes than necessary, but that’s not all. It could also make you personally responsible for business liabilities, putting your home and other personal assets at risk. By knowing the benefits, protections, and drawbacks […]
Keep ReadingHow to Know if Your Affiliate Program is Healthy (3 Benchmarks)
Launching your affiliate marketing program is only half the battle. You’ll need to stay on top of its performance and watch out for specific metrics that indicate that the effort you’ve invested is bringing adequate returns. To put it another way, measuring success using relevant affiliate program benchmarks is crucial. However, awareness of the key […]
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