Search engine rankings are important to affiliate marketers – and for good reason! Not only do high rankings give you more visibility, but they also provide you with industry authority. Unfortunately, there’s a powerful search engine optimization (SEO) technique which many online business owners haven’t heard of, and that’s long tail keywords.
Long tail keywords provide you with a unique opportunity to target your ideal audience while simultaneously boosting your search page rankings. This makes them an ideal addition to your business’s SEO strategy.
In this post, we’ll introduce you to long tail keywords. You’ll learn why they’re essential for boosting your site’s search engine rankings, as well as four ways to use long tail keywords more effectively. Let’s get started!
An Introduction to Long Tail Keywords
A long tail keyword typically ranges in length from two to five words, and it provides content marketers with a more specific way to target their audience. Instead of one word, marketers can now aim to corner the market on longer search terms.
One way in which long tail keywords help you to rank better is to cut down on search engine results. Take, for example, this Google search for the keyword ‘paleo’:
Now, take a look at a long tail keyword search that incorporates ‘paleo’, but that also significantly narrows the scope:
With long tail keywords, not only is it easier to rank more highly in search engine results pages (SERPs), but you’re also better able to target your audience.
How to Use Long Tail Keywords Effectively
If you’re ready to get started using long tail keywords, there’s a few ways you can utilize them more effectively. Let’s take a look at four ways you can optimize their usage for better results.
1. Know Your Target Audience
When you create content, you should do so with specific people in mind. This is your target audience, and it’s who you want to find you through SERPs.
If you’ve never considered your target audience, it’s time to get started. The process of finding and getting to know them is quite simple:
- Perform research. Take a look at competitors’ sites, as well as your own. Consider the kinds of traffic they attract, and what that traffic's most urgent needs are.
- Put yourself in their shoes. In order to learn what your ideal audience is searching, you need to understand their struggles. Using audience demographics, consider what your target audience may need help with.
While long tail keywords will improve your website's SERP ranking, they're also used by people to find the answers to their problems. This is a helpful consideration when choosing long tail keywords to attract potential customers.
2. Utilize Low-Competition Keywords
It’s not enough to use keywords aimed for your audience; they also need to be low in competition and high in search volume.
Fortunately, finding low-competition keywords in your niche can be broken down into three, easy steps:
- Search a niche keyword you want to rank for. Let’s use ‘paleo’, as we did in the example above.
- Scroll to the bottom of the SERP, and look for “Searches related to…”. For ‘paleo’, we see ‘paleo diet benefits’, ‘paleo diet food list’, and ‘paleo diet breakfast’. Each of these are examples of long tail keywords.
- Use Google Keyword Planner to perform research. Enter the long tail keyword of choice into the Keyword Planner. You want to focus on the Competition column, as well as Avg. monthly searches. The lower the competition and the higher the average monthly searches, the better.
Another great keyword research tool is Keywordtool.io. When you search just one keyword phrase, this tool pulls up hundreds of variations you can then further research to determine competitiveness.
3. Integrate Long Tail Keywords Into Your Content
Your main focus should always be on quality. This can sometimes make it difficult to incorporate keywords, because many keyword integrations can come across as unnatural.
When you create content around pre-selected keywords, though, you’re better able to naturally incorporate them into your content. Here’s how:
- Create a compelling headline. Choose long tail keywords that can be easily turned into compelling headlines, and use them to the fullest.
- Use the keyword to guide your writing. This makes it easy to naturally incorporate the keyword, instead of shoving it into any ol’ place after the content has already been created.
With long tail keywords integrated into your website’s content, you increase your chance of ranking higher on SERPs and boosting visibility.
4. Use a Link Tracking Tool to Measure Long Tail Keyword Results
Tracking keywords is an easy way to measure keyword success, enabling you to find out which long tail keyword variation is more attractive to your audience.
Of course, you’ll first need to pick a link tracking tool. Easy Affiliate incorporates this feature nicely into its offerings. To use, simply purchase a plan, then download and install the plugin. To track, all you need to do is create a link based on the long tail keyword you'll be using.
After you have used the links, it’s time to measure their success by looking at the stats. Just go to Easy Affiliate > Reports > Clicks:
Learn more about Easy Affiliate Reports and how to make the most of them.
Long tail keywords can offer you a number of benefits. These include providing you with higher search engine rankings and driving traffic that’s ideal for your website’s content. This makes their use essential if you want to improve your reach as an affiliate marketer.
In the above post, we showed you four ways affiliate marketers can use long tail keywords most effectively. To recap, they are:
- Know your target audience.
- Utilize low-competition keywords.
- Integrate long tail keywords into your content.
- Use a link tracking tool to measure long tail keyword results.
Do you have any questions about long tail keywords and how to use them effectively for your affiliate business? Let us know in the comments section below!