Refunds are a persistent problem that almost every online business encounters and they are unfortunately unavoidable. Approximately 20% of all products ordered online are destined for returns. Ensuring this statistic does not reflect in your business is essential for its success and growth. Taking steps to optimize the customer experience can reduce the likelihood that […]
Keep Reading4 Quick and Easy Ways to Improve Your Website’s SEO
It may seem like the search engine optimization (SEO) tactics you can implement on your small business website are endless. This can make getting started with SEO seem overwhelming. It’s critical to have a strategic approach when you’re deciding which methods to use. If you hone in on the most important methods, launching your SEO […]
Keep ReadingWhy Your Small Business Doesn’t Need a Marketing Agency
Many small business owners are aware of the importance of marketing, but they lack the time and knowledge to handle it. As a result, 53% of companies hire an external agency to do their marketing. However, this can be detrimental to your workflow, overall mission, and bottom line. Luckily, you don’t need to rely on […]
Keep Reading4 Ways a CRM Can Improve Your Small Business
Arguably the most important aspect of business growth is client acquisition and retention. However, organizing a cohesive, systematic outreach effort can be difficult. As a business owner, you’re likely pulled in a hundred different directions, so how can you guide leads and stay in touch with past clients at the same time? That’s where a […]
Keep Reading4 Reasons Why Affiliate Marketing is a Fantastic Way to Grow Your Small Business
When you own a small business, it can be difficult to find the right audience for your products. What’s more, you might not have the budget, resources, or time to create and run your own ads. Fortunately, affiliate marketing can provide an accessible and effective way to grow your small business. This strategy offers limited […]
Keep ReadingHow to Build an Effective Referral Marketing Strategy (In 4 Steps)
Referral marketing can be very effective. Customers spreading the word about your business to their families and friends can provide social proof from trusted sources. Unfortunately, it may not always happen as often as you’d like. This is why we recommend building a solid referral marketing strategy. It can increase the chances of your shoppers […]
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