To build and expand your online business, you need to make it as easy as possible for individuals to sign up for your affiliate marketing program.
The most important part of the sign up process is the affiliate registration page. On this page, people will expect to learn all about and sign up for your program.
In this post, we’ll share with you a few vital pieces of information you want on your affiliate signup page to make your program as successful as possible.
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1.Affiliate Program Information
One of the most important components of the registration page is information about your affiliate program. Without this information, potential affiliates won’t have a clear understanding of what your affiliate program is all about and will be less likely to join.
First, be sure to include information about your business and what it promotes. List the different ways your affiliate program can be shared. For example, can a podcaster share on their show? Do you only offer affiliate links? Or do you also provide banners for websites? Also, include information on how affiliates will earn commissions.
2. Program Rules And Regulations
To maintain an organized affiliate program and to help potential affiliates understand what will be expected of them in the program, be sure to include a link to the rules and regulations of your program on the registration page.
Detailing what’s expected of your affiliates is a great way to passively filter applicants and ensure a higher rate of quality registrations for your program. It will also help to boost the credibility of your program.
3. Affiliate Eligibility
Speaking of rules and regulations, another important element on your affiliate registration page is a list of the requirements your potential affiliates must meet to join your program.
Eligibility requirements aren’t necessarily an element in every affiliate program, but if you’re trying to target a specific market, having such requirements can be beneficial.
Eligibility requirements might include having a minimum number of followers, being active on a particular social media platform, or being over age 18. However, be careful when setting up requirements so as to avoid engaging in discriminatory practices.
Want to encourage your website visitors to take the big leap and join your program? Give them a little taste of FOMO, or fear of missing out. Include testimonials on your affiliate registration page to give potential affiliates first-hand accounts of how great your program is and how much passive income they can earn by signing on the dotted line.
You might also include product reviews and testimonials regarding what services your business offers to assure affiliates that your program is trustworthy and high quality.
Consider including a few quotes from affiliate partners or a video testimonial from a satisfied affiliate, or share statistics on how many affiliates successfully make money through your program. This is the prime time to show off how amazing your company is and how big a difference your program makes in people’s lives.
5. Example Promotions
Including example promotions on your registration page is a great way to encourage people to join your affiliate program, to provide a better understanding of what they can expect from the program, and to passively filter applicants.
Consider including things like social media photos, hashtags your affiliates use to promote the program, or even example blog promotions by some of your best affiliates. These samples will help potential partners understand the quality of work they’ll be expected to deliver as an effective part of the team.
6. Next Steps
Last, but definitely not least, be sure to include the next steps visitors should take to join your program. Will they need to email you? Obtain a referral link? Fill out a form? Undergo an interprocess? Detail what they’ll need to do to become a partner in your program and start promoting your small business.
Many companies ask potential affiliates to fill out a form or create an account to get started. Some require affiliates to undergo an approval process, while others allow new affiliates to start as soon as they sign up. There is no right or wrong way to go, and what you choose should depend on the needs and goals of your program.
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Your affiliate registration page is one of the most important pieces of content in your arsenal for promoting your affiliate program. Therefore, it’s very important that you carefully curate what you put on this page — in addition to making it easy to find and user-friendly.
Because it’s the final piece of the puzzle in the conversion process, you want this page to have all the information potential affiliates need to make a decision. Keep the tips above in mind, and you’ll be well on your way to creating a high-converting registration page for your affiliate program.
To learn more about affiliate marketing, be sure to check out some of our other blog posts, such as places you can promote your affiliate program, how to know if an affiliate program is right for your small business, or what to look for in an ideal affiliate.