Running your own affiliate network is an effective way to boost your sales. However, your network’s success is completely dependent on your affiliate partners – and from time to time these people may appreciate a helping hand.
That’s where freelance marketers come in. By outsourcing marketing tasks to a trusted third party, you can generate valuable content and create more opportunities for your affiliate partners.
In this post, we’ll cover the top four affiliate marketing tasks for freelancers. We’ll also explore how your partners can use the resulting resources in their campaigns. Let’s get started!
1. Blog Writing
For many businesses, blogging is a core component of their marketing strategy. By producing genuinely helpful and informative articles, you can market to potential customers while avoiding the hard sell, which is off-putting to most shoppers.
For this reason, blogs can be an invaluable resource for your affiliate partners. You might supply compelling content to specific affiliates, such as your highest-performing partners. Alternatively, you might build a library of content and make it available to all of your affiliates.
Most businesses can benefit from high-quality blogs. However, writing takes time and specialist skills. With this in mind, you may want to hire a freelancer blogger who can create five-star content for you.
At the Fiverr marketplace, you’ll find professional bloggers who can write everything from a single article, right through to a complete content marketing campaign. This may include keyword research and search engine optimization (SEO) features such as meta descriptions:
Once your freelancer provides your content, you’ll want to distribute it among your network. If you’re using the Easy Affiliate plugin, the built-in Affiliate Dashboard is the perfect place to share high-quality blog content with your affiliates.
2. Video Creation
Engaging video content can be a great addition to any marketing campaign. With online shopping, customers cannot physically see or interact with the product in question.
This means that your partners may get positive results by including product videos alongside their affiliate links.
While anyone can shoot a clip on their smartphone, you may want to consider outsourcing video creation to a professional. An engaging and informative video can instantly boost your product’s appeal, and help consumers make more informed purchasing decisions.
Video creation may also require specialist equipment. Instead of investing in expensive cameras and editing software, you can work with a freelancer who already has all of the equipment required to create a wow-worthy video.
On Fiverr, you’ll also find no shortage of freelancers who can produce short video ads. This can be ideal for showcasing a specific product:
Alternatively, you can provide a more authentic experience by commissioning an unboxing video. These videos can be particularly persuasive, as they provide potential customers with a taste of how it might feel to receive one of your products in the mail.
3. Influencer Marketing
An influencer is someone who has a significant online following. Similar to a traditional celebrity endorsement, these digital influencers can promote your affiliate links to their fans.
However, with so much buzz on social media, it can be difficult to find quality influencers who are looking for affiliate opportunities. Fortunately, Fiverr has an entire section dedicated to influencer marketing:
The success of this marketing activity is completely dependent on finding the right influencer partner. While it’s easy to get lured in by a high subscriber count, it’s far more important to find an influencer whose audience represents your ideal customer.
It’s also worth noting that micro-influencers typically have higher engagement rates compared to social media’s heavy-hitters. This is most notable on TikTok, where micro-influencers receive 17.96% engagement, while mega-influencers receive less than 5%.
For this reason, you may want to scour Fiverr for relevant micro-influencers.
Alternatively, you could let a freelancer find the perfect influencer partner for you. Fiverr’s influencer marketing section features plenty of experts:
These people can do the legwork and identify the best influencer for your specific niche. Some can even connect you with the person in question and manage your relationship.
4. Email Campaigns
When performed effectively, affiliate marketing can introduce your brand to an entirely new audience. There are many different channels that your partners can use to market your business, but email is one of the most effective.
According to the 2019 Adobe Email Usage Study, Americans spend over five hours per day checking their work and personal emails. That’s a huge window of time where your partners could be promoting your products and building brand awareness.
There’s even evidence to suggest that companies experience a 760% increase in revenue from segmented campaigns.
Those are impressive figures. However, your typical internet user receives dozens or even hundreds of promotional emails every single day. If your partners are going to succeed, then they'll need to fine-tune every single part of their campaigns.
For this reason, you may want to consider providing your partners with ready-made email campaigns that are designed to convert. Then, they can simply import this persuasive copy into their chosen email platform. This can instantly boost their conversion rates and your profits.
With so much at stake, you may want to consider outsourcing email campaign creation to a seasoned professional. Over at the Fiverr marketplace, you’ll find no shortage of marketing experts who can design compelling campaigns:
At Fiverr, you’ll also find freelancers who are willing to design bespoke, branded email templates for your affiliate partners. This can be an effective way to build brand recognition among an entirely new audience.
Achieving success as an affiliate marketer involves much more than simply adding a few links to your site. To help your partners generate sales, you may want to provide them with a steady stream of marketing resources.
To help you generate this content without adding to you own to-do list, here are four tasks that you can outsource to a freelancer:
- Blog writing
- Video creation
- Influencer marketing
- Email campaigns
Do you have any questions about the best affiliate marketing tasks for freelancers? Let us know in the comments section below!