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When it comes to your affiliate program, not all members are created equal. While you naturally appreciate the hard work of everyone who takes part, there’s no denying that some affiliates perform better than others.
In fact, the best marketers are often given the title of ‘super affiliate’. These are the affiliates who bring in significantly more money than the rest of your program's members. In many cases, a small number of super affiliates can bring in 50-70% of your entire program’s profits.
In this article, we’ll dig deeper into what super affiliates are, and explain how you can attract them to your program. Let’s go!
What Super Affiliates Are (And Why You Need Them Around)
As the name implies, a ‘super affiliate’ is someone out of the ordinary. This term refers to a particularly skilled and valuable affiliate marketer, who brings in a huge number of referrals for your program.
There are several criteria that denote a super affiliate. These can include their consistency, authority in their niche, and other competitive advantages. As an example of that last characteristic, a super affiliate may have a large pre-existing audience or industry connections that make them especially productive.
Naturally, having one or more super affiliates in your program is highly desirable, as they'll often bring in the majority of your program's profits. This also means that super affiliates are very in-demand, however, and have a lot more leverage than your typical marketers. As such, they may require more from you if you want to convince them to join your program.
How to Attract Super Affiliates to Your Program (In 3 Ways)
Getting a super affiliate to sign on to your program requires more work than attracting any other type of marketer. Due to their heightened abilities and advantages, you will need to consider each super affiliate carefully and work especially hard to gain their attention. This is worth the effort, of course, but relies on a unique set of strategies. Next up, we're going to look at three of the most effective techniques.
1. Find Them in Your Niche (And Get Their Attention)
The first thing you need to do is understand that you're not just looking for any super affiliates, but for ones that match your niche. Not only will this make them more likely to be interested in your program, but it will ensure that their skills and authority are used optimally. For example, if you're selling beauty products, working with a super affiliate whose main focus is on tech gadgets isn't exactly ideal.
Once you've located this type of affiliate, the next step is to get their attention. Many affiliates on this level will already have easily-accessible contact forms, which is a decent option. However, they're likely inundated with many requests and offers, so you need to stand out from the crowd.
You could do this by reaching out in a different way, such as by sending them a small gift along with a personal message. This way, you're more likely to get their attention and build a positive relationship right away. It also shows them that you're willing to reward your marketers well, which is an added incentive.
The most important thing, however, is to be genuine and honest. Don't go overboard in your efforts to get the attention of a super affiliate. If they've made it clear that they're not interested, don't be tempted to push the issue further, as this is more likely to frustrate rather than persuade them.
2. Offer Them an Irresistible Deal
A super affiliate knows their value, so you need to make it clear that you do as well. If your program is going to be worth their time, they'll need to know they're getting a great deal.
Using Easy Affiliate, you can do this by offering the affiliate a unique commission tier, where you can give them a higher rate for each referral than your other marketers. It makes sense to pay them more, after all, since a quality super affiliate is likely to increase your overall profits by a substantial margin.
You can also sweeten the deal in other ways, such as by offering them rewards or even ad space on your site. These are bonuses that may sway a super affiliate in your direction when they're choosing which programs to work with. Most importantly, be prepared to tailor your offers to their specific requirements and needs whenever possible.
3. Make Sure They Have All the Resources They Need
This may seem like a basic issue, but it’s one that's often overlooked. In short, it's crucial that your major players are never left confused about your program, or don’t have the resources they need to market your business. If your program is difficult to use, or if you don't provide adequate information or support, a super affiliate in particular is unlikely to stick around for long.
To help you out, Easy Affiliate lets you easily provide links, banners, and other resources to all your affiliates. You can also create a simple but customizable dashboard, where your affiliates can find everything else they need. This lets you ensure that the process is smooth for all involved, which is especially important when dealing with super affiliates and asking for some of their valuable time.
Super affiliates certainly live up to their moniker, in that they can be the superheroes of your program. Since they’ll often bring in a substantial majority of your profits, it’s in your best interests to attract them and make sure they enjoy using your program.
In this guide, we’ve shown you how you can get the attention of these super affiliates. We recommend that you do the following:
- Find super affiliates in your niche (and get their attention).
- Offer them an irresistible deal.
- Make sure they have all the resources they need.
Do you have any questions about super affiliates, or how to attract them to your program? Let us know in the comments section below!