If you want your affiliate marketing blog posts to convert potential customers, you have to make sure your headlines are on point.
However, creating effective headlines can be a challenge for some people, and their blog posts suffer for it. If you’ve found yourself in that group, we’re here to help!
In this post, we’ll give you a few tips and tricks on how to create strong, stand-out headlines for your blog that will make your affiliate website readers want to engage with your content. So keep reading!
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Make Your Intentions Known
When people read a blog post, they’re seeking answers to a specific question. Your headline should be clear, concise, and straight to the point. Be sure to address the issue that your reader is dealing with and how they can benefit from reading your blog post on that issue.
Not only will this encourage readers to visit your website and read your blog post, it will make them more likely to read through to the end of the post.
Elicit Emotion with Strong Words
Another excellent way to entice readers to check out your blog post is by adding emotional words to your headlines. For Instance, words like “worst,” “brilliant,” dynamic,” or “horrible” clearly convey the emotional benefit of your blog post.
Remember, readers are easily swayed by emotion. If you can invoke some sort of feeling within them through your headline, there’s a better chance they won’t be able to resist the temptation to click through and find out what else you have to say.
Numbers are powerful little headline tools. Not only are they effective due to the popularity of listicle-style posts, but numbers are easier to read in headlines because they stand out among words.
Plus, studies have shown that articles and blog posts with numbers in the headline actually get more interaction than posts without them.
Don’t think you’re limited to just using numbers to mention how many points you have in your headlines. You can use tactics like statistics and metrics in your post headlines for increased engagement as well.
Use Popular Phrases
We’ve already discussed how adding numbers to your headlines generates more audience engagement, but there are a few power-house phrases out there that can have just as great an impact on engagement and can help you keep variety in your headline repertoire.
A few of these phrases include:
- How You Can
- Why You Should
- X Best Ways
- Here is How
These types of phrases all immediately draw the reader into the topic and make them want to see what solution the post has to the problem being presented.
Questions are another great tool to use in your headlines because they start an immediate conversation, causing readers to engage as they wonder, “Hmm…what is the answer to that question?”
Keep in mind that the questions don’t have to be overly complicated. Simple yet effective headlines questions include things like:
- Is Affiliate Marketing Really Effective? How to Make It Worth Your While
- Where Are Potential Affiliates Hiding? Places to Find Them
- How Does SEO Impact Your Affiliate Sales?
Put Your Keywords First
If you’re already writing blogs for your affiliate program, you probably understand the importance of keyword research for your posts. However, although adding keywords to your post is essential, it’s only one place where they absolutely must appear.
Placing your keywords at the beginning of the headline benefits you twofold. First, it’s a great way to immediately grab the attention of readers who are searching for the answer to a problem dealing with that keyword.
Second, it’s an effective way to trigger search engines and get your articles and posts closer to that coveted top position.
Remember That Less Is More
If you’ve ever paid attention to the headlines on search engines, you’ll notice that many of them are not very long. Search engines prefer headlines at around 55 characters and under. So, be sure that your headline summarizes what your blog post is about in as few words as possible.
Readers tend to quickly glance over headlines to decide whether they want to click through and read. If your headline is longer than the blog post you wrote, you won’t have many people wanting to hear any more of what you have to say!
Don’t Create Clickbait
Clickbait is content with elaborated or dishonest titles or headlines intended to entice readers to click on an article, watch a video, or engage with content in some way.
When the internet, SEO, and digital marketing were in their infancy, clickbait headlines were used to generate more views and visits. However, our digital audiences are much more sophisticated these days and are able to detect (and be turned off by) clickbait quickly.
Just be sure that your headlines honestly and accurately communicate to your readers what your article or post is about. Doing so will not only garner trust, it will gain better engagement for your blog in the long run.
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Your affiliate program’s blog headlines are the first interaction your readers will have with your post — or even your business as a whole. So it’s important that you do everything in your power to encourage users to click and read what you have to say.
Use the tips above to help showcase your business’ personality and put what your company has to offer out on display for potential customers. Doing so is one of the best ways to work toward a successful affiliate marketing program.